vice president product management and marketing resume example with 13+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - : - -

Results-driven Casino Gaming Executive with over 14 years experience building and implementing a product strategy with a focus on go-to market execution. Accomplished and seasoned partner in slot development, commercial positioning and launch tactics to drive monetization and growth for several gaming verticals including Class III, Class II, Washington Video Lottery and Historical Horse Racing.

  • Commerical and go-to market strategy
  • Multi business vertical game portfolio management
  • Business growth and marketing strategies
  • Performance monitoring and evaluation
  • Trend Identification and Forecasting
  • Process Optimization/Improvements
  • Budget oversight
  • Market trends and analysis
12/2015 to Current
Vice President, Product Management and Marketing City Of Detroit Detroit, MI,
  • Responsible for the North American product release roadmap for all core product lines including Class III, Class II, Washington Video Lottery and Historical Horse Racing for one of the largest global casino gaming manufacturers
  • Other core duties include Product Marketing, Corporate Communications, Board of Directors Reports, Commercial and Tribal Gaming Tradeshows, Product and Sales Training, Corporate Customer Events and Game Analytics
  • Report directly to North American President, creating IR presentations, attending C Level executive meetings, leading global branding initiatives, developing product roadmaps and coordinating corporate and internal communications efforts
  • Redeveloped, launched and manage the company’s game analytics division which includes monthly strategic reports for Class III and Class II
  • Led to increased win per unit and coin in across gaming device install base, as well as key market share growth
  • Integrated Third Party Data into Class III strategic monthly reporting to provide sales and executive team with up to date performance and intel on product performance and market analysis
  • Developed and presented strategic new market sales presentations for both Class II and Class III which led to largest single unit sale and installation in company history
  • Part of the core team that developed the AnyBet linked Class II mystery progressive brand that earned first innovation award in Ainsworth history
  • Responsible for final decisions on product releases, communications, budgeting, product launches, corporate events and staffing for North American business units
  • Responsible for go-to-market strategies for Class III, Class II, Washington VLT, and Historical Horse Racing markets including test banks, product rollouts, Tribal and Commercial gaming roadshows, configurations and bet structures
  • Develop, implement and present pre-tradeshow and tradeshow sales and product demonstrations for all Tribal and Commercial Gaming entities
10/2014 to 12/2015
Senior Manager of Gaming Division Marketing Scientific Games City, STATE,
  • Awarded new role following the acquisition of Bally Technologies by Scientific Games in November 2015; Merged employees from diverse business backgrounds into a cohesive team with a budget of more than $4 million
  • Led 13-person team responsible for all marketing, advertising, public relations and creative services efforts related to a $2 billion business division, including world renown gaming brands Bally, WMS and Shuffle Master
  • Worked closely with multiple departments, including C-Level Executive Suite, Sales, Product Management, Investor Relations, Finance and Game Development to meet aggressive goals in a complex environment
  • Responsible for the management and hiring of staff and vendors to meet the needs of multiple business lines including Premium Products, Game Sales, Systems, and Table Games that receive world-wide distribution
  • Oversaw Community Affairs efforts, including a weekly segment “Celebrity Spin Zone” that aired on local FOX affiliated to support Nevada Childhood Cancer Foundation
01/2011 to 10/2014
Senior Manager of Marketing & Corporate Bally Technologies City, STATE,
  • Created and managed B2C and B2B advertising campaigns with budgets of up to $250,000; Campaigns included branded casino games like Michael Jackson, NASCAR, ZZ Top, Beach Boys, Playboy, Hot Shot and Quick Hit
  • Responsible for external and internal communications, in addition to community relations, for an international company with more than $1.2 billion in annual revenue and more than 4,200 employees on six continents
  • Supervise direct reports, advertising agencies, public relations firms and other vendors, including talent/asset/staff management, budget management, coaching, mentoring, and morale building activities
  • Promoted to Senior Manager after less than three years with the company; Nominated for Bally’s Excellence in Leadership training in 2014
  • Earned recognition from American Gaming Association and Public Relations Society of America for Marketing Communications, Online Marketing, Internal Publications, News Releases and other projects
07/2009 to 10/2010
Press Secretary Rory Reid For Governor City, STATE,
  • Managed all relationships with local and national print, television, radio and online media outlets for statewide campaign that drew national attention
  • Served as primary on-the-record spokesman on television and radio shows across Nevada and often quoted in national media, including in the Los Angeles Times and Wall Street Journal
  • Pitched all stories and wrote all press releases, localized to county and region; managed hundreds of media events and press conferences
  • Coordinated and created messaging with all campaign departments and consultants, including paid advertising and direct-mail with a budget of nearly $10 million
Education and Training
Expected in 01/2004 to to
Bachelor of Arts: Mass Communication
St. Bonaventure University - ,
Part of Pulitzer Prize wining staff at Las Vegas Sun newspaper in 2009 Named one of “40 Under 40” by Global Gaming Business in 2016
  • Multiple communication awards from Public Relations Society of America and American Gaming Association
  • Worked nearly 10 years in new media, writing for the Las Vegas Sun,, Associated Press, the Las Vegas Weekly, Las Vegas Seven, and many more
  • Professional References
  • Jessica Dreitzer
  • President
  • Gaming Arts c: XXX-592-4600 e:
  • Russell Witt
  • Director of Tribal Government Relations and Business Development Ainsworth Game Technologies c: XXX-526-3396 e:
  • Julia Boguslawski
  • Chief Marketing Officer and EVP of Investor Relations
  • AGS c: XXX-372-4415 e:

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Resume Overview

School Attended

  • St. Bonaventure University

Job Titles Held:

  • Vice President, Product Management and Marketing
  • Senior Manager of Gaming Division Marketing
  • Senior Manager of Marketing & Corporate
  • Press Secretary


  • Bachelor of Arts

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