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Vice President of Sales and Marketing Resume Example

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VICE PRESIDENT OF SALES AND MARKETING
Summary

SUMMARIZE

Accomplished Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.

Imaginative and forward-thinking [Job Title] ready to apply expertise from [Number]+ year career focused on advancing market share of [Type] products. Expert forecaster, project manager and planner with proven [Industry] knowledge and excellent communication skills. Well-versed in monitoring and capitalizing on market trends.

Talented [Job Title] with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Resourceful and creative Marketing professional offering [Number]+ years of consistently delivering high-quality marketing content while leveraging social media platforms and targeted campaigns to increase brand engagement. Advanced knowledge of product development, market research and SEO.

Decisive Marketing Manager with [Number] years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Seeking to leverage [Area of expertise] background in [Job Title] role.

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer [Number] years of experience to new role dedicated to achieving exceptional results on tight timetables.

Resourceful Marketing Leader able to successfully execute strategic marketing initiatives and effective brand management in both domestic and international markets. Resourceful product positioning and messaging expert well-versed in cost-effective branding and marketing programs to quickly drive market awareness and high-quality leads.

Hardworking and reliable [Job Title] with strong ability in [Task] and [Task]. Offering [Soft skill], [Soft skill] and [Soft skill]. Highly organized, proactive and punctual with team-oriented mentality.

[Job Title] with demonstrated command of [Area of expertise]. [Type] expert with developed aptitude for [Action] and [Action]. Multilingual and fluent in [Language] and [Language], offering solid comprehension of cultural diversity.

[Area of study] student seeking internship in [Area of expertise] to gain hands-on experience. Strong technical proficiency with work history in [Area of expertise]. In-depth knowledge of [Software] coupled with [Task] and [Task] abilities. Proven history of [Soft skill] and [Soft skill].

[Job Title] with talent for [Task] and [Task]. Strong knowledge of [Area of expertise] and [Area of expertise]. Communicative and team-oriented with proficiency in [Software]. Proven history of fostering [Action] to meet team, individual and management objectives.

Ambitious student pursuing [Area of study] degree eager to contribute developed knowledge in [Job Title] role. Skilled in [Skill] and [Skill] in [Type] settings. Adaptable and driven with strong work ethic and ability to thrive in team-based or individually motivated settings.

Talented [Job Title] and team leader offering [Number] years of success in [Type] environments. Strategic thinker with [Area of expertise] proficiency. Offers proven ability to build effective teams and [Task] Committed to identifying and leveraging opportunities for growth. Certified in [Area of certification].

[Type] executive offering [Area of expertise] expertise gained through [Number] years of [Industry] successful contributions. Motivating leader with history of building and managing [Type] teams. Proficient at identifying [Type] issues and integrating [Type] solutions to achieve [Result]. Strong relationship builder works well with stakeholders and corporate teams.

Results-focused [Industry] professional with strength in [Skill], [Task] and [Task]. Proactive leader with strengths in communication and collaboration. Proficient in leveraging [Area of expertise] and [Area of expertise] knowledge to promote [Result]. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.

Skills
  • Pick your Top Skills
  • Customer Relationship Management (CRM)
  • Partnership Marketing
  • Retail Marketing
  • Tactical planning
  • Marketing campaign management
  • Competitive and Trend Analysis
  • Marketing Collateral
  • Program Marketing
  • Product Launch
  • Brand-building strategies
  • MS Office
  • Team building
  • Administrative support
  • Intuit QuickBase
  • Internet and E-mail Marketing 
  • Demand Generation Marketing
Experience
02/2002 - CurrentVice President of Sales and MarketingCompany Name | City, State
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for [Location] market to maximize outreach.
  • Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with [Type] customers.
  • Forecasted sales numbers and product profitability to determine ideal strategies.
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Improved [Type] segment product margin by [Number]% for [Location].
  • Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
  • Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies.
  • Mentored marketing personnel on best practices and protocol to maximize productivity.
  • Leveraged industry trends and competitive analyses to improve marketing campaign performance.
  • Conferred with advertising managers to develop and implement marketing plans.
  • Worked with product development team members to optimize product specifications.
  • Worked with [Job title]s and [Job title]s to coordinate marketing activities focused on successful promotion of [Product or Service].
  • Oversaw and mentored business development personnel to optimize performance.
  • Boosted new product introductions ROI to [Number]% while maintaining [Number]% operating profit margin.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Secured branded product sales, driving national marketing strategies to maximize outreach.
  • Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
  • Collaborated with sales, service, finance and logistics to influence critical business growth outcomes.
  • Partnered with sales representatives during customer consultations to build agency and customer relations.
  • Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
  • Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Developed, maintained and deepened strategic partnerships with agencies, vendors and [Industry] leaders.
  • Executed optimal sales strategies to achieve commercial goals for all markets.
  • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Recommended product changes to enhance customer interest and maximize sales.
  • Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
  • Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
  • Directed and launched [Number] product additions for new market expansion, driving $[Amount] in incremental sales volume.
  • Conducted research and development on existing and emerging products to highlight benefits and attract retention.
  • Balanced company objectives and customer desires when formulating pricing and marketing strategies.
  • Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
  • Generated new [Type] business by developing special projects for existing and prospective customers.
  • Grew [Type] business sales by [Number]% in [Timeframe].
  • Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
03/2020 - 03/2020JOB TITLECompany Name | City, State

Tell what you did and how you helped the company

02/2002 - 02/2003Sales ManagerCompany Name | City, State
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
  • Generated sales by executing complete sales cycle process and break-even rate-tracking through contract negotiations and close.
  • Partnered with marketing team to align sales strategy with brand messaging across all communication channels.
  • Developed and implemented new sales strategies to update product lines.
  • Analyzed and assessed market shifts to maximize opportunities and establish possible leads into new markets.
  • Researched and capitalized on emerging opportunities to build business and expand customer base.
  • Planned and executed in-store promotional events to increase customer engagement and sales revenues.
  • Kept abreast of latest trends and recommended enhancements to enhance company product offerings.
  • Formalized sales process to enhance operations and promote acquisition of new customers.
  • Monitored customer complaint trends to drive satisfaction improvements and adjusted operational strategies to reduce issues.
  • Promoted product and service benefits through facility tours and engaging presentations.
  • Revamped distributor strategy, adding [Number] distributors to increase support system.
  • Generated company growth for [Number] consecutive years through market expansion and sales.
  • Collaborated with suppliers to expand market, increasing revenue $[Amount] in [Number] years.
  • Built relations with international suppliers while liaising with factories to develop, design and select product for retail roll-out.
  • Reduced process gaps by hiring, supervising and coaching [Number] employees on sales strategies and protocols, optimizing performance, growth and profitability.
  • Increased market share [Number]% over course of [Timeframe].
  • Catapulted [Product or Service] sales, resulting in $[Amount] in yearly revenue.
  • Projected more than $[Amount] in sales during [Timeframe] and achieved [Number]% of target.
  • Boosted team morale and overall sales volume by creating employee incentive sales contests.
  • Developed and significantly grew [Type] territory over [Timeframe].
  • Collaborated with [Number]-person team to effectively manage $[Number] annual marketing budget.
  • Leveraged rapport with key retail account leadership to up-sell vendor partnerships.
  • Streamlined hiring processes, including recruiting top talent, training new team members on best practices and managing employee performance.
  • Oversaw inventory purchases and sales contracts to keep records current and compliant.
  • Transitioned CRM strategy to [Software] to automate leads management.
  • Gained market share in new sales performance through [Action] and [Action].
  • Planned and developed strategies to increase sales and territory.
  • Streamlined new market entry processes by developing and implementing forecast order system.
  • Cultivated relationships with realtors, prospects and buyers to drive profit opportunities.
  • Created and finalized quotes to complete deals between company, vendors and customers.
  • Coached [Number] external territory managers and [Number] showroom design consultants to optimize productivity.
  • Boosted monthly sales by [Number]% and exceeded lead conversion and sales goals.
  • Devised marketing campaign, propelling new business annual profits $[Number].
  • Liaised between cross-functional groups involved in production, design and delivery of products.
  • Partnered with sales representatives during customer consultations to strengthen agency and customer relations.
  • Managed revenue strategies, sales and customer engagement tactics, increasing client base [Number]%.
  • Tracked weekly sales to develop senior leadership reports for business development planning.
  • Managed and maintained client book of [Number] accounts and weekly sales records.
  • Hired and motivated [Number]-member sales team achieving over $[Amount] in new sales per year.
Education and Training
05/1999High School Diploma
Forest Hill High School | City
2014MBA
Dartmouth College | City, State
Accomplishments

Showcase your accomplishments to an employer

Activities and Honors

Showcase your activities and honors to an employer

  • Member, Alumni Association
  • Member, Small Business Association (2008 - present)
Certifications

Showcase your certifications to an employer

  • Salesforce
  • Microsoft Office Specialist (MOS)
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
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Resume Overview

School Attended

  • Forest Hill High School
  • Dartmouth College

Job Titles Held:

  • Vice President of Sales and Marketing
  • JOB TITLE
  • Sales Manager

Degrees

  • 05/1999 High School Diploma
    2014 MBA

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