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Vice President Of Mobile Media Marketing Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary
  • 15-year track record of driving impactful, award-winning B2B & B2C media, analyst & influencer relations campaigns
  • Master’s Degree in Business Communication
  • Deep knowledge of fashion, retail, e-commerce, marketing/advertising & media-related technologies/industries
  • Vast experience building US profiles for European companies
  • Accomplished writer & storyteller
  • Results-driven doer & creative thinker who lives outside of the box
  • Talented visual communicator/designer (infographic conceptualization, data visualization, presentation building)
  • Experienced public speaker & presenter
  • Member, MENSA
Work History
Vice President of Mobile, Media & Marketing, 02/2016 to 11/2020
The Integer GroupDenver, CO,
  • Twice promoted (from Account Director to Sr. Account Director in 9/2017 then Sr. Account Director to VP in 9/2018)
  • Responsible for accounts representing approximately $75 - $100K per month in billings
  • Maintained the highest client retention rate in the company
  • Created messaging, positioning & media strategy on behalf of clients including Bambuser (live video shopping), Bonsai (content-driven commerce solution), Browzwear (3D fashion design software) & Entrupy (luxury product authentication)
  • Built campaigns & led teams earning coverage across a wide spectrum of B2C & B2B outlets across broadcast, print & online media including, The Wall Street Journal, The Washington Post, TechCrunch, Accounting Today, AdWeek, AdAge, American Banker, Business of Fashion, Cheddar.tv, DigitalCommerce360, Digiday, Esquire, Fashionista, Fast Company, Glossy, Good Day Los Angeles, HighSnobiety, Inc., KTLA TV, New York Post, PYMNTs, RetailWire, Retail Dive, Reuters TV, Vogue Business & WWD, among others
  • Developed compelling surveys & other data-related content in service of media relations goals for clients such as Chrome River (expense management), Extreme Reach (video workflow solutions), LEVERTON (AI-based data extraction), Wochit (video creation tools) & Voxnest (podcasting tools)
  • Drafted & published original content for clients and Clarity PR, with articles appearing in outlets such as AdAge, AdExchanger, AdWeek, DesignBoom, FashionMannuscript, Forbes, MediaPost, Retail Touchpoints & TechCrunch
  • Performed extensive analyses of client markets, competitors and relevant media conversations
  • Provided ongoing strategic counsel, including advising on internal change management and external crisis communications
  • Prepared nominations earning client accolades from The Digiday Tech Awards, Edison Awards, Transforming Retail Awards, Awards.AI, MarTech Breakthrough Awards & many others
  • Drove the internal awards program for Clarity PR, garnering recognition from PRNews, PRDaily, The SABRE Awards, The Big Apple Awards & The PR World Awards
Media & Influencer Relations Consultant, 02/2015 to 02/2016
FreelanceCity, STATE,
  • Led VIP/Influencer relations for high-profile/celebrity events including Max Mara’s Whitney Museum of American Art opening party, director Daniel Arsham’s event at Tribeca Film Festival & the Pritzker Architecture Prize ceremony (working with arts/culture PR agency Nadine Johnson & Associates)
  • Developed company positioning/messaging & launch strategy for consumer product Nadkins
  • Conducted media relations for clients including YouNow & Made in NY Media Center (with independent practice Ruth Sarfaty PR)Pitched stories to business, technology, pop culture & entertainment publications as well as broadcast media
  • Secured coverage in outlets including Bloomberg, Business Insider, Fashion Week Daily, Forbes, Huffington Post, InStyle, International Business Times, Luxury Daily, Mashable, MSN, Trend Hunter, USA Today & Variety
Account Supervisor, 07/2011 to 11/2014
MWWCity, STATE,
  • Led account teams for a variety of clients including Samsung Mobile (Korea HQ/global Android device program), Samsung Media Solutions Center (multi-screen media applications), Emailvision (email marketing, now SmartFocus), EXPO (consumer-generated product video), TuneCore (digital music distribution), NQ Mobile (consumer/enterprise mobile security) & others
  • Created & drove execution of award-winning Samsung Galaxy Note Fashion Week Takeover social/digital/consumer campaign
  • Secured editorial speaking engagements for executives at events including SXSW, Ad:Tech New York, Streaming Media East, World Summit on Innovation & Entrepreneurship, WSJ’s D: Dive into Mobile & Parks Associates’ CONNECTIONS & TV of Tomorrow Show
  • Crafted thought leadership content to build profiles for client executives, with articles appearing in relevant outlets including Business Insider, TechnoBuffalo, Target Marketing & MarketingProfs, among others
  • Spearheaded awards program for Blackhawk Network (pre-paid gift cards), garnering accolades including PayBefore Europe Market Mover, Most Influential Women in Bay Area Business, Direct Marketing Hall of Femme & Top Women in Grocery
  • Drafted a multitude of additional award-winning award nominations, earning client recognition from programs including BIG Awards for Business, Mobile Excellence Awards, Silicon Valley Business App Awards, Appy Awards, DMA Marketing Technology Innovators, Edison Awards, Global Game Stars & more
  • Arranged broadcast appearances on Bloomberg TV, CNBC, CNN, Fox Business & TheStreet
Media & Analyst Relations, 06/2006 to 07/2011
Fortex Group, GW Communications & Ballou PRCity, STATE,
  • Supported media & analyst relations needs of three partnering PR firms, working with a variety of clients across the technology, media & entertainment sectors including Dailymotion (online video sharing), Global Crossing (telecommunications) & Accenture (Communications & High Tech division)
  • Served as US-based account representative for Paris-based agency Ballou PR’s clients including HRA Pharma, Boonty/Café.com (social gaming), MXP4/Bopler Games (social music gaming) & Criteo (at the time, a recommendation engine)
  • Built presentations for industry events, financial analyst roadshows and industry analyst briefings
  • Earned media coverage across media, gaming, marketing & technology publications such as BBC News, Billboard Business Insider, CBS News, CNET Gamasutra, GigaOm, Mashable, TechCrunch, VentureBeat & more
Skills
  • Media Relations
  • Strategic Planning
  • Brand & Product Positioning
  • Messaging Development
  • Relationship management
  • Campaign Ideation & Execution
  • Original Content Development
  • Internal & External Collateral Creation
  • Data Analysis
  • Creative Storytelling
  • Award Nomination Creation
  • Executive Profile Building
  • Presentation Creation (Canva, PowerPoint, Keynote, etc.)
  • Team Leadership & Mentoring
  • Relationship building and retention
Accomplishments
  • Winner of Platinum & Gold honors for Digital Media Writing, Blog & OpEd, respectively, in the 2018 MarCom Awards
  • Recipient of Honorable Mention, Best Copywriter or Editor at the Ragan & PR Daily ACE Awards (2018)
  • Author of “Pictures Worth 1,000 Words: How to Get The Most Out of Infographics” in PR News’ 2013 Media Training Guidebook
  • Webinar panelist for PRNews Webinar, “Win Coverage in Today’s Multifaceted Media Landscape”
  • Award Judge for the Stevie Awards for Sales & Customer Service (2018-2020) & PR World Awards (2019)
  • Panel moderator at the Women|Future Conference (2018-2020)
  • On-camera interview facilitator at Mobile Marketing Association events (2016-2017)
Education
Master of Business Communications: , Expected in 2005
École Supérieure Libre Des Sciences Commerciales Appliquées (ESLSCA) International Graduate School of Business - Paris, France,
GPA:

Graduated summa cum laude

Bachelor of Science: Apparel Design, Expected in
University Of Wisconsin - Madison - Madison, WI
GPA:

Graduated with "Highest Honors & Distinctions"

Associate of Applied Arts: Fashion Design, Expected in
Fashion Institute Of Technology - New York, NY
GPA:

Graduated summa cum laude

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Resume Overview

School Attended
  • École Supérieure Libre Des Sciences Commerciales Appliquées (ESLSCA) International Graduate School of Business
  • University Of Wisconsin - Madison
  • Fashion Institute Of Technology
Job Titles Held:
  • Vice President of Mobile, Media & Marketing
  • Media & Influencer Relations Consultant
  • Account Supervisor
  • Media & Analyst Relations
Degrees
  • Master of Business Communications
  • Bachelor of Science
  • Associate of Applied Arts

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