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Vice President of Domestic Franchise Development Resume Example

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VICE PRESIDENT OF DOMESTIC FRANCHISE DEVELOPMENT
Professional Summary

Proven multi-industry executive leader with demonstrated ability to hit mission-critical goals. Broad experience including, business analytics, high-level sales, franchise development, and strategic planning. Hard-working high-energy trailblazer capable of expanding brands into uncharted territory.

Skills
  • Lead Generation
  • Business Acumen
  • Sales Cycle Management
  • Communication Skills
  • Account Management
  • Sales Support
  • Research & Development
  • Negotiation Skills
  • Revenue Generation
Work History
Vice President of Domestic Franchise DevelopmentUFC GYM Franchise - Newport Beach, United States07/2018 - Current
  • Oversaw drafting, negotiations, and execution of all franchise agreements for Domestic Development.
  • Worked with marketing to monitor lead quality through daily and monthly meetings.
  • Established several finance options for franchise candidates to ensure project funding and completion per franchise agreement terms.
  • Increased franchise sales/awards for Signature model by 83% in 1st year.
  • Expanded YOY corporate revenue by $685,000 since [2018], resulting in 53% increase. Top franchise sales person in 2019 and 2020
  • Maintained routine communication with new and existing franchisees to assess overall satisfaction, resolve complaints and promote new offerings.
  • Consulted with banking specialists to establish new business partnerships, set total project costs, and guide franchisee on business plan and pro forma creation.
  • Worked with real estate team to ensure properties met performance criteria for business model and necessary rent/TI concessions to maintain project budget.
  • Spearheaded yearly audit and edits to FDD on multiple franchise models. Particularly with Item 6, Item 7, and Item 19.
President of Franchise Development Soldierfit - Ijamsville, MD04/2016 - 07/2018
  • Created and implemented CRM system, to include lead generation, lead management, integration into 3rd party software, mobile marketing, monthly dashboards/reporting, sales cycle, and member retention.
  • Researched, overhauled and implemented franchise candidate approval process from start to finish resulting in above industry average franchise awards 1.69%, cost per award $6,300, and Discovery Day awards 87.5%
  • On-boarded and trained all new franchise owners in-house through comprehensive and detail oriented training program instilling in them values and culture of Soldierfit system, importance of brand consistency, and camaraderie.
  • Provide on-site in-person support to all new opening locations, providing exceptional sales, technical, and operational support. Spearheading development programs for franchise owner's and their staff.
  • Provided strategic planning and direction for driving brand growth and development by identifying and targeting key markets. Using in-depth knowledge of fitness trends and existing location specific limitations to craft territories in given market.
  • Comprehensive knowledge of franchise systems used to assist franchise owners from award to open. Facilitating early development stages through review of property site-selection, lease negotiation, Tenant Improvement Allowance, PPSF, traffic thoroughfares, and other essential details to ensure buildout and fit-out run smoothly.
  • Trained, coached and mentored franchise owners to ensure smooth adoption and adherence to all policies, procedures, and branding requirements. Resolved all incongruencies in operational policies through amicable means without assistance from legal.
  • Negotiated and developed vendor programs that benefited both franchisor and franchisee, including but not limited to banking, loan approval, equipment, accounting, booking keeping, Google business listings, merchandise, insurance, construction, and project management.
General ManagerSoldierfit - Frederick, MD08/2012 - 04/2016
  • Cultivated and strengthened lasting client relationships, through development and implementation of new membership retention programs
  • Strengthened company business by implementation of new personal training program. Generating additional revenue in excess of $150,000 annually.
  • Ensured that each guest's experience was positive, memorable and consistent with "Soldierfit Experience"
  • Set project timelines and kept teams on task to complete milestones according to schedule.
  • Maintained Soldierfit culture with hands-on management style. Created monthly events for members and staff to reach out and partner with local businesses and charities. (Salvation Army, Frederick Rescue Mission, Blessings in a Backpack, Platoon 22, Toys for Tots)
  • Maintained comprehensive knowledge of all computer systems to include club management software, CRM, personal training software to better serve customers and meet demanding sales objectives.
  • Negotiated and finalized contracts with corporate organizations for private boot camps generating $20,000 in annual revenue.
  • Led company repeatedly in new member sales and TCV of PT sales, ultimately creating flagship location within Soldierfit
  • High producer in sales, new members, and event revenue
  • Employee of year 2014
  • Employee of month May, 2014
Regional Sales Manager (Canada/ Ontario)Tuscany Eyewear - Davie, FL07/2011 - 08/2012
  • Grew newly acquired territory from 40 accounts to 180 accounts generating $800,000 in revenue in year one.
  • Created large impact presence in market through rapid growth and expansion of brand.
  • Researched market trends influencing clients purchasing decisions to match those trends and produce higher monthly sales.
  • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
  • Penetrated untapped markets in GTA and surrounding areas ensuring product dominance.
  • Consistently hit and exceeded sales goals by 20%.
  • Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.
  • Mitigated client concerns/issues resolving in a manner pleasing to all parties involved.
  • Monitored display units and merchandise to ensure compliance with all brand and licensing requirements
Education
Bachelor of Science: Kinesiological Science University of Maryland - College Park - College Park, MD2004
Accomplishments
  • Completed Rock N' Roll Marathon 2018
  • Completed Marine Corps Marathon 2004
  • Completed Sandler Sales System 2013
  • Employee of the Year Soldierfit 2013
  • Employee of the month Soldierfit October 2012
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Resume Overview

Companies Worked For:

  • UFC GYM Franchise
  • Soldierfit
  • Tuscany Eyewear

School Attended

  • University of Maryland - College Park

Job Titles Held:

  • Vice President of Domestic Franchise Development
  • President of Franchise Development
  • General Manager
  • Regional Sales Manager (Canada/ Ontario)

Degrees

  • Bachelor of Science : Kinesiological Science

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