Vice President of Communications Resume Example
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VICE PRESIDENT OF COMMUNICATIONS
https://twitter.com/phillipmholmes | https://www.linkedin.com/in/phillip-holmes-a1ab0280/
Professional Summary
Results-driven communications and marketing professional skilled at building and deploying strategic approaches in marketing. Talented writer, content strategist, and speaker with exceptional interpersonal abilities with both internal and external stakeholders. Looking for challenging, growth-oriented position. Adept at developing solid partnerships and building strong teams. Experience in policy development and staff management procedures positively impacting overall morale and productivity.
Skills
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Work History
01/2019 - CurrentVice President of Communications | Help Usa - Las Vegas , NV
- Built and strengthened media partnerships to improve product placements, discount ad spend, amplify coverage and maximize effectiveness of marketing strategies.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed innovative and targeted collateral to support overall branding objectives.
- Managed team of five direct reports engaged in ongoing website optimization, video production, campus support, and campaign management.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw $500k budget to achieve marketing and communications goals.
- Built brand awareness and generated leads while managing marketing campaigns.
- Developed successful online sales operations from scratch, resulting in new lines of revenue for the institution.
- Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for a new communications office.
05/2018 - CurrentEditor-in-Chief of Ministry & Leadership Magazine | Fort Transfer - Kenova , WV
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Led team of 4 staff editors and numerous writers in production of content for bi-annual issue.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Led content strategy meetings with CEO and magazine committee.
- Hired, trained, and provided daily direction for managing editor.
09/2017 - 01/2019Director of Communications and Marketing | Reformed Theological Seminary - City , STATE
- Rebuilt a communications and marketing office for a 50 year old institution that had nine campuses in eight states across the southeast United States.
- Implemented nonexistent processes and enforced new brand standards to establish consistent messaging and design.
- Worked with agency to redesign complex website user experience, site functionality, and SEO while seizing untapped monetization opportunities.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Wrote press materials
04/2018 - CurrentOwner | Highest Good Media - City , STATE
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Regularly updated and edited content for client websites.
- Consulted with clients on business issues and developed innovative proposals.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Wrote engaging and successful marketing, advertising and website copy.
- Developed campaigns and specific marketing strategies for clients.
Education
12/2010Belhaven University, City, StateBachelor of Arts: Biblical Studies
Reformed Theological Seminary, City, StateMaster of Divinity:
Certifications
- Certified Customer Value Optimization Specialist
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Resume Overview
School Attended
- Belhaven University
- Reformed Theological Seminary
Job Titles Held:
- Vice President of Communications
- Editor-in-Chief of Ministry & Leadership Magazine
- Director of Communications and Marketing
- Owner
Degrees
- Bachelor of Arts : Biblical Studies
Master of Divinity :
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