vice president marketing development resume example

Lead overall marketing and fundraising effort, including corporate, foundation, individual, 3rd party and special event giving, as well as branding and public awareness strategies. Engage, steward, and strengthen a broad base of supporters in mission driven activities that contribute to helping individuals and families affected by ALS while advancing critical research of the disease.

• Generated $4M annually, achieving growth in revenue of 30% during tenure through extensive relationship building, the establishment of dynamic partnerships, and the optimization of organizational resources.
• Grew individual and major giving by 20% in one year through the adoption of donor centered engagement model.
• Succeeded in achieving revenue and broader organizational objectives by recruiting, engaging, and informing 23 member board of directors, producing more than $450K via individual board member giving, event fundraising and network connections.
• Enhanced non-event revenue streams and brought diversification in resource acquisition, growing non-event revenue by more than 55% over a three year period while increasing its percentage of organization’s overall revenue to build better balance.
• Reduced expenses and maintained net revenue, while increasing organizational capacity to pursue new development opportunities, through the successful transition of $1.2M in event revenue from organization led events to a beneficiary model run by a separate 501c3 entity.
• Secured organization’s first transformational, $500,000 gift, by developing multi-faceted initiative designed to strengthen connections with service population through technology.
• Guided seven member team in the execution and fulfillment of organizational objectives while creating succession pathways that supported long-term sustainability.
• Developed comprehensive marketing campaigns to educate donors, sponsors and the general public on ALS, the Chapter’s programs and research developments, as well as advocacy efforts.
• Provided oversight to all brand activities and associated key messages, promotion/awareness events, development/educational and other institutional communications.
• Maximized efficiency in fiscal management and improved organizational investments in programs and services through formulation of annual revenue and expense budget.
• Created frameworks for the successful development and execution of the organization’s strategic plan, capturing key staff and stakeholder input, identifying necessary resources to meet plan objectives and monitoring progress to drive fulfillment.