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Vice President, Marketing, Communications, PR Resume Example

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VICE PRESIDENT, MARKETING, COMMUNICATIONS, PR
Professional Summary


Award-winning, proven marketing executive with a track record of developing strong marketing programs resulting in increase in market share and improved client retention rates; with a focus on customer experience work, effective client management and leadership across all functional areas Demonstrates exceptional flexibility and thrives in any new situation. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation.  A seasoned professional, skilled in integrated communications, strategic planning, branding, relationship management, business development, public relations and advertising. In-depth knowledge of social media marketing with expertise in identifying emerging marketing trends.    . 

Skills
  • Positioning and corporate messaging
  • Marketing plan and budget development and management
  • Strategic thinker
  • Story development and brand management
  • Thought leadership content development
Work History
Vice President, Marketing, Communications, PR, 01/2015 to Current
vwise, Inc – Aliso Viejo, California
• Represented marketing on senior leadership team and business ops process
• Collaborated with developers, advertisers and production to market products and services.
 • Developed and executed PR strategy and identified value propositions and key messages for all of the company's marketing campaigns.
• Traveled nationally to meet with prospects and clients to deliver clear company messages and delivered insights and thought leadership messaging at industry conferences.
• Developed and implemented campaigns for social media, email, and direct mail.
• Directed and coordinated marketing activities and policies to promote products and services.
• Directed and coordinated marketing activities and policies to promote products and services.
Vice President Business to Business Marketing, 03/2015 to 12/2015
Lincoln Financial Group – Radnor, PA
  • Developed marketing and program strategies for DC business across all tax codes and advisor and consultant sold business. 
  • Initiated market research studies and analyzed findings and applied findings to prospective and in-force clients
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Analyzed third-party data and investigated new growth opportunities.
  • Developed new approaches to showcase expertise and value.
Vice President, Participant Communication and Education, 02/2014 to 02/2015
Lincoln Financial Group – Radnor, PA
  • Created from scratch, a  completely new marketing/relationship management communication consutling team focusing on client communications and education to improve competitive advantage in the market space, support large client retirement plan goals and objectives and improve services to strategic partners.
  • Developed success measures for plan-level communication and education programs.
  • Analyzed business developments and monitored market trends with ability to impact offering.
  • Managed team of both communication consultants and core program managers to develop, execute and measure program results.
AVP Participant Communications, Education, 02/2011 to 02/2014
Lincoln Financial Group – Radnor, PA
  • Coordinated and participated in promotional activities and conferences.
  • Coordinated art and graphics creation for effective collateral.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Managed team responsible for the core communication and education program provided to all plan participants. 
  • Consulted with marketing, product and leadership team to determine projected demand for products and services.
Vice President Sponsor, Participant and Broker Channel Marketing, 03/2008 to 02/2011
Transamerica Retirement Services – Devon, PA and Los Angeles, CA
  • Manage and direct staff of 6 to develop and execute marketing strategies targeting participant acquisition, development, and retention for the small-and micro-markets.  
  • Develop and manager marketing strategies designed to support business building efforts of the financial advisor and broker networks as well as all marketing and communication efforts. 
  • Developed and managed a budget of $4 mil.
Vice President, Sponsor and Participant Marketing, 01/2007 to 02/2011
Transamerica Retirement Solutions – Devon, PA and Los Angeles, CA
  • Responsible for development and execution of the standard and custom participant education programs.
  • Manage and direct staff of 6 to develop and execute marketing strategies targeting participant acquisition, development, and retention for the small-and micro-markets.
  • Responsible for the corporate initiative to create a participant education program that fits all ends of the market—including micro-market sponsors. 
Principal, 03/2002 to 10/2007
MCL Consulting, Inc – New York, NY and Wayne, PA
  • Marketing and communication consulting services practice targeting clients focusing on change management, marketing communications, product development specialties.  
  • Clients include Merrill Lynch, AstraZeneca, MFS, MetLife, The Hartford, Mill Creek Capital 
  • Business consulting includes public relations, brand development, advertising (strategy and media buy), IT development, website and E-commerce management.  
  • As principal, responsible for management of company entity.
National Director, E-Business Strategy , 04/2001 to 01/2002
Met Life Insurance Company – New York, NY
  • Developed E-Business strategy, including participant, sponsor, consultant, and intermediary website and portal access to MetLife retirement and insurance products and services.
National Director, Strategic Marketing, 06/2000 to 03/2001
MetLife Insurance Company – New York, NY
  • Developed and implemented strategic marketing approach for non-MetLife channels (brokerage and private label) for distribution of products.  
  • Accountable for reaching aggressive sales goals within each channel ($50- $150 million in sales, per channel).  

 

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Vice President, Director of Marketing, Retirement Services, Scudder Kemper Investments – Boston, MA

  • Championed and directed firm-wide DC marketing council to maximize cross-channel marketing opportunities, operational efficiencies, and resource redundancy—reducing direct operating expensed by $2.5 million.
Vice President, Marketing Services, Scudder Kemper Investments – Boston, MA
AVP, Participant Education, Scudder Kemper Investmetns – Boston, MA
Communications Manager, Fidelity Investments – Marlborough, MA
  • Provided employee benefits consulting for company's largest fee-for-service relationship (assets under managment of $13 B) to all employee benefits plans (ATT Corporation and affected companies.)
  • Managed a budget of $4.1 Million
Various positions, The Vanguard Group – Valley Forge, PA
Education
Bachelor of Arts: English Composition, 1982
Villanova University - Villanova, PA
Certification: Administrative and Public Law, 1983
Institute For Paralegal Training - Philadelphia, PA
Affiliations
  • Founder. Co-Chair, Friends of Help the Animals, Frazer, PA
  • Member IABC 
  • Elmwood Park Zoo volunteer 
  • Retirement Industry Association Group
  • Women and Investing 
Certifications
  • Inducted into Communicators Hall of Fame PSCA  2013
  • Nominated for 100 Most Influential in DC 5 years running
  • Recognized industry speaker and expert at PSCA, RANDUG, Mid Size Pension Management Conference, Schwab Impact 
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Resume Overview

Companies Worked For:

  • vwise, Inc
  • Lincoln Financial Group
  • Transamerica Retirement Services
  • Transamerica Retirement Solutions
  • MCL Consulting, Inc
  • Met Life Insurance Company
  • MetLife Insurance Company
  • Scudder Kemper Investments
  • Scudder Kemper Investmetns
  • Fidelity Investments
  • The Vanguard Group

School Attended

  • Villanova University
  • Institute For Paralegal Training

Job Titles Held:

  • Vice President, Marketing, Communications, PR
  • Vice President Business to Business Marketing
  • Vice President, Participant Communication and Education
  • AVP Participant Communications, Education
  • Vice President Sponsor, Participant and Broker Channel Marketing
  • Vice President, Sponsor and Participant Marketing
  • Principal
  • National Director, E-Business Strategy
  • National Director, Strategic Marketing
  • Vice President, Director of Marketing, Retirement Services
  • Vice President, Marketing Services
  • AVP, Participant Education
  • Communications Manager
  • Various positions

Degrees

  • Bachelor of Arts : English Composition , 1982
    Certification : Administrative and Public Law , 1983

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