Vice President, Marketing, Communications, PR Resume Example

• Developed marketing and program strategies for DC business across all tax codes and advisor and consultant sold business. 
• Initiated market research studies and analyzed findings and applied findings to prospective and in-force clients
• Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Analyzed third-party data and investigated new growth opportunities.
• Developed new approaches to showcase expertise and value.

• Created from scratch, a  completely new marketing/relationship management communication consutling team focusing on client communications and education to improve competitive advantage in the market space, support large client retirement plan goals and objectives and improve services to strategic partners.
• Developed success measures for plan-level communication and education programs.
• Analyzed business developments and monitored market trends with ability to impact offering.
• Managed team of both communication consultants and core program managers to develop, execute and measure program results.

• Coordinated and participated in promotional activities and conferences.
• Coordinated art and graphics creation for effective collateral.
• Directed and coordinated marketing activities and policies to promote products and services.
• Managed team responsible for the core communication and education program provided to all plan participants. 
• Consulted with marketing, product and leadership team to determine projected demand for products and services.

• Manage and direct staff of 6 to develop and execute marketing strategies targeting participant acquisition, development, and retention for the small-and micro-markets.  
• Develop and manager marketing strategies designed to support business building efforts of the financial advisor and broker networks as well as all marketing and communication efforts. 
• Developed and managed a budget of $4 mil.

• Responsible for development and execution of the standard and custom participant education programs.
  
• Manage and direct staff of 6 to develop and execute marketing strategies targeting participant acquisition, development, and retention for the small-and micro-markets.
• Responsible for the corporate initiative to create a participant education program that fits all ends of the market—including micro-market sponsors. 

• Marketing and communication consulting services practice targeting clients focusing on change management, marketing communications, product development specialties.  
• Clients include Merrill Lynch, AstraZeneca, MFS, MetLife, The Hartford, Mill Creek Capital 
• Business consulting includes public relations, brand development, advertising (strategy and media buy), IT development, website and E-commerce management.  
• As principal, responsible for management of company entity.
  

• Developed E-Business strategy, including participant, sponsor, consultant, and intermediary website and portal access to MetLife retirement and insurance products and services.

• Developed and implemented strategic marketing approach for non-MetLife channels (brokerage and private label) for distribution of products.  
• Accountable for reaching aggressive sales goals within each channel ($50- $150 million in sales, per channel).  

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• Championed and directed firm-wide DC marketing council to maximize cross-channel marketing opportunities, operational efficiencies, and resource redundancy—reducing direct operating expensed by $2.5 million.

• Provided employee benefits consulting for company's largest fee-for-service relationship (assets under managment of $13 B) to all employee benefits plans (ATT Corporation and affected companies.)
• Managed a budget of $4.1 Million