Branding and marketing expert across all types of media, seasoned creative director, relationship builder, out-of-the-box thinker and experienced leader with outstanding communication and writing skills. A true team player who enjoys finding creative solutions to challenges and working toward shared goals.
Skills
Branding & Marketing Expert
Creative Director
Excellent Manager & Collaborator
Relationship Builder
Highly Organized
Self Motivated
Deadline Oriented Multi-Tasker
Sales & Negotiation
Business Development
Flexible
Social Media
Microsoft Office Suite
Music, Literature & Pop Culture Savvy
Education and Training
California State UniversityNorthridge, CA, Expected in 1992 ā āBachelor of Arts:English Literature - GPA:
Experience
Alteryx - VICE PRESIDENT, LICENSING and BRAND COMPLIANCE San Francisco, CA, 05/2011 - Current
Responsible for brand management, business development and creative direction for a boutique licensing agency with a robust portfolio of clients including Angry Birds, Grace and Frankie, The Crow, Narcos, Ella Fitzgerald and the entire Miramax film library - spanning film, television, and video game brands
Creative Director for over 25 style guides and collateral for such iconic properties as Pulp Fiction, Kill Bill, Narcos and The Crow, managing design agencies, talent and budget
Significantly contribute to the companyās revenue goals by identifying and securing key licensing partners and negotiating licensing contracts
Spearhead business development initiatives, bringing new brands into the company portfolio such as Hannibal, Narcos and Queer Eye, expanding our entertainment branding reach and driving considerable revenue
Foster strong and deep relationships with studio executives, high-profile talent, producers, licensees, and agencies to create an environment of trust
Work closely with studio social media departments to identify and implement cross-promotional opportunities, coordinate brand messaging, and provide a meaningful fan experience
Pop Culture expert of the team, advising on trends and emerging brands
Promoted from Sr. Director Licensing & Brand Compliance in 2013
American Express - EXECUTIVE DIRECTOR, LICENSING and CREATIVE South Carolina, SC, 05/2007 - 04/2010
Headed up product development and creative services department for major motion picture studio licensing division, ensuring brand integrity and quality control for hundreds of products annually
Directed all creative; style guides, advertisements and collateral, attractions, exhibitions and trade shows
Led department of five direct reports and over 30 outside vendors, reporting directly to president
Revamped and automated decades-old product development process with implementation of online approval and asset management program resulting in considerable savings in department time and resources
Represented studio on intellectual property issues with directors, producers, talent and production companies
Bandmerch - DIRECTOR, LICENSING City, STATE, 05/2005 - 12/2007
Started formal licensing department from the ground up at worldwide music merchandise and marketing company, dramatically increasing revenue for the company
Managed all aspects of licensing including business development, sales, marketing, creative direction, and product development for artists such as LinkinPark, Snoop Dogg and Fall Out Boy
Liaised with bands and their management on creative and licensing issues, providing a stellar client experience
Led branding initiatives and cross-promotional opportunities, increasing scope of fan interaction
Part of core team that pitched and signed new artists and brands
Paramount Pictures - DIRECTOR, PRODUCT DEVELOPMENT City, STATE, 04/1995 - 05/2005
Oversaw product development team and directed all aspects of the process for studio's Consumer Products division, from concept through final packaging and marketing
Worked on all of Paramount's intellectual properties including the Star Trek franchise, Breakfast at Tiffany's, Happy Days, The Brady Bunch, Mighty Mouse and The Godfather
Developed exclusive consumer products for launch of the Viacom Entertainment Store
Led product development for Star Trek: The Experience, Paramount's attraction in Las Vegas which included exhibit development (museum replicas, history of Star Trek timeline and ride experience), restaurant development (decor, menu, food and tabletop) and hundreds of exclusive items for attached store
Managed visual displays and merchandise development for The Bubba Gump Shrimp Company restaurant chain including full creative concepts for movie-themed decor, exhibits, costume reproduction and display, as well as all products in gift stores
Promoted from Manager, Product Development in 1998
Websites, Portfolios, Profiles
SUGAR NERD (baking alter ego): Instagram: https://www.instagram.com/sugar.nerd/
SUGAR NERD BLOG: http://sugarnerd.blogspot.com/
THE SWOON SOCIETY (lifestyle blog): https://theswoonsociety.com/category/author-Jessica-kay/
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