Accomplished cross-platform Integrated Marketing and Sales Management professional with unique blend of creative, marketing, and management skills. Proven track record for developing, communicating, and implementing innovative advertiser solutions.
• Versatile and seasoned professional who adapts well to rapidly changing environments
• Strong team player/leader who excels in relationship building and maintains productive relationships with staff, peers and management
• Excellent written, verbal, and interpersonal communicator and presenter skilled in creating multimedia presentations for diverse clients, departments and audiences of all sizes
• Effective leader who teaches and develops staff
• Positive, well-organized self-starter who excels under pressure and meets deadlines.
Oversee multi-platform integrated marketing efforts for the Viacom Entertainment Brands.
Lead a team of talented Integrated Marketing Professionals responsible for the development of custom cross platform marketing solutions for advertisers.
Collaborate with key stake holders to develop new products and opportunities that align with each network's brand and supports ad revenue goals.
Work with ad sales management and channel brand teams to develop external communication and marketing strategy.
Partner with ad sales to manage client and agency relationships throughout the selling cycle; initial briefing, presentation and execution.
Lead, conceptualize, pitch, implement and analyze revenue generating integrated marketing campaigns and strategic initiatives for CMT's existing partners and new business targets.
Maintain the integrity of the CMT brand across all screens; ensuring marketing initiatives are in sync with the positioning of the channel.
Collaborate with ad sales and upper management in key departments of CMT to identify areas for revenue growth; through innovative and convergent opportunities, custom content, media solutions, cross channel ideation, on the ground activation/events and management of integrated marketing programs.
Oversee a team of seven made up of marketing and creative services residing in New York and Nashville; responsibilities include prioritizing department initiatives, leading ideation and assisting with client presentations and write ups, budget planning and allocation, staffing plans, workload distribution and goals.
Supervise, create and maintain departmental communication and information sharing systems; including sponsorship management and tracking, pricing, and asset management and distribution
Develop the market place strategy for CMT during key selling periods – Fall and Upfront; lead the collaboration process between the channel and ad sales to create seasonal network presentations.
Worked with managers and coordinators on the implementation and management of CMT on-air, off channel, online and wireless marketing executions ensuring successful completion of programs.
Managed ongoing updates with regional sales offices (Detroit, Chicago, and Los Angeles) to identify needs and areas for revenue growth.
Marketing and Ad Sales lead for all communication between third party programming partners for series, CMT Films, and in-house production; Ryan Seacrest Productions, Electus, Fremantle Media, NASCAR Media Group.
Managed and oversaw all aspects of marketing packages, including pricing, allocations, and fulfillment.
Partnered with research to develop compelling case studies and positioning and market place analysis.
Led, developed, and executed promotions and media plans to achieve ratings growth and program awareness.
Wrote creative briefs for on-air, print and online creative process as well as for the media agency.
Off-air campaign results for '04 – '05; 64% above national primetime average, 90% above spot market overnight primetime average.
Maintained, allocated and authorized budgets ($13 million + annually), for creative, advertising and production.
Collaborated with PBS Programming team to develop a cohesive primetime promotion schedule; increased PBS primetime rating from 1.7 to 1.9.
Partnered with producers on program packaging elements to increase promotional inventory (pod busters).
Spearheaded the development and management of promotional partnerships with underwriters and producers to ensure collaboration across all platforms.
Created professional development sessions, drafted presentations and speeches. Also produced and created collateral materials for national and local underwriter sales teams.
Implemented added-value tie-ins for program sponsors.
Managed PBS primetime audience research, identifying trends and new audiences.
Developed on-air inventory pricing and marketing plans for local stations.
Created and presented media briefings, objectives and strategies, and multi-million dollar national/local media plans (all media) to senior management, clients and account teams.
Coordinated with various buying groups to assure proper implementation of media plans.
Increased value of print plans by 20% through negotiation of bonus space and added value programs.
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