As a chief enrollment management, student affairs and student services officer, I have provided effective, innovative and results-oriented leadership for my division and the university. I have successfully developed, implemented and assessed several institutional strategic enrollment management plans and marketing campaigns. The deployment of these plans/campaigns have resulted in the following institutional successes: enhanced new student academic profiles; increased new student enrollment and retention rates; increased student persistence and graduation rates; reduced time to degree; improved student engagement and participation in both curriculum and co-curriculum activities/programs; increased revenue generation and return on initial investment. I have fostered and maintained collaborative, engaged and transparent relationships between deans, faculty, staff, the administration, alumni, institutional research and enrollment management, student affairs and student services.
Increased First-Time, Full-Time and Degree Seeking Cohort retention and persistence rates.
Developed effective Transfer Student Articulation policies and procedures that increased transfer student enrollment and graduation rates.
Provided leadership in the creation of enrollment goals based upon strategic analysis of student success, predictive modeling, program specific and institutional capacity, market research, and geo-demographic data (i.e., increase the diversity, quality and quantity of the student body).
Increased the effective utilization of state, federal and institutional financial aid and scholarship funds/resources to positively impact recruitment, retention, persistence and graduation rates.
Administered an aggressive program of professional development activities for all professional enrollment management and marketing staff members.
Integrated technology and marketing to enhance recruitment, retention and marketing strategies (i.e., web-based recruitment, social media, and other technological applications).
Developed and maintained a collaborative, engaged, transparent and strategic partnerships with internal and external stakeholders to advance institutional enrollment, retention, graduation and budgetary goals and objectives.
Launched dynamic student development, leadership and student life programs that actively engaged students throughout their college experience.
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