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As a chief enrollment management, student affairs and student services officer, I have provided effective, innovative and results-oriented leadership for my division and the university. I have successfully developed, implemented and assessed several institutional strategic enrollment management plans and marketing campaigns. The deployment of these plans/campaigns have resulted in the following institutional successes: enhanced new student academic profiles; increased new student enrollment and retention rates; increased student persistence and graduation rates; reduced time to degree; improved student engagement and participation in both curriculum and co-curriculum activities/programs; increased revenue generation and return on initial investment. I have fostered and maintained collaborative, engaged and transparent relationships between deans, faculty, staff, the administration, alumni, institutional research and enrollment management, student affairs and student services.
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Increased First-Time, Full-Time and Degree Seeking Cohort retention and persistence rates.
Developed effective Transfer Student Articulation policies and procedures that increased transfer student enrollment and graduation rates.
Provided leadership in the creation of enrollment goals based upon strategic analysis of student success, predictive modeling, program specific and institutional capacity, market research, and geo-demographic data (i.e., increase the diversity, quality and quantity of the student body).
Increased the effective utilization of state, federal and institutional financial aid and scholarship funds/resources to positively impact recruitment, retention, persistence and graduation rates.
Administered an aggressive program of professional development activities for all professional enrollment management and marketing staff members.
Integrated technology and marketing to enhance recruitment, retention and marketing strategies (i.e., web-based recruitment, social media, and other technological applications).
Developed and maintained a collaborative, engaged, transparent and strategic partnerships with internal and external stakeholders to advance institutional enrollment, retention, graduation and budgetary goals and objectives.
Launched dynamic student development, leadership and student life programs that actively engaged students throughout their college experience.
- Develop and execute strategic enrollment management plans; provide leadership and coordination to key offices and functions in Enrollment Management, Student Affairs and Student Services. Worked collaboratively with the President, deans, faculty and staff to facilitate a coordinated enrollment effort, including appropriate market research; data collection/assessment.
- Achievements - Expanding regional and national recruitment and marketing strategies; Increasing academic quality of the Fall 2013 Freshmen Class; Reducing processing time for reviewing, evaluating.and determining the admissibility of applicants for admissions; Utilizing data in all decision-making processes; Engaging the National Alumni Association in the development of targeted recruitment campaigns.
- Developed and executed strategic enrollment management plans and student services programs/activities; provided leadership/supervision for key offices and functions in Enrollment Management, Student Affairs and Student Services in addition to the Centralized Academic Advising Center; Upward Bound Programs; Multicultural Center; Crossroads and the Resource Center for Students with Disabilities. Worked collaboratively with the President, Provost, Vice Presidents, Deans, chairs, faculty and staff to facilitate a coordinated enrollment effort.
- Achievements - Increased new student enrollment; Increased the First-Time, Full-Time and Degree Seeking Freshmen Cohort Retention Rate; Increased diversity of enrolled students; Improved utilization of federal, state and institutional financial aid and scholarship resources to positively impact enrollment, retention and graduation rates. Provided leadership for the implementation of PeopleSoft Student Information System.
- Provided leadership for the University's strategic enrollment, retention and marketing plans. Provided administrative leadership for key offices and functions in Enrollment Management, Student Affairs and Student Services in addition to The Center for Student Success (i.e., Freshman and student-athlete academic advising center); Army & Air Force ROTC; Transfer & Articulated Programs and Evening & Weekend Programs. Collaborated with the senior administration, deans and chairs, faculty and staff to facilitate an effective and efficient enrollment management strategy.
- Achievement - Increased First-Time, Full-Time, Degree Seeking Freshmen Student enrollment; Increased total student enrollment; Increased Transfer Student enrollment and persistent rates; Restructured the institutional scholarship awarding and tracking process to increase effectiveness and efficiency; Increased regional and national recruitment and enrollment of new students; streamlined the student registration and financial aid refund processes and procedures; Strengthen the collaboration and engagement with feeder high schools and community colleges. Increased collaboration, engagement and transparency between internal and external stakeholders which enhanced the level of customer service to our students and increase institutional effectiveness and efficiency. Successful implementation of the BANNER Student Data Management System.
- Developed and executed strategic enrollment management plans; Provided leadership and coordination for key offices and functions in Enrollment Management and Student Services.
- Achievements - Increased new Freshmen and Transfer student enrollment; Increased total enrollment; Developed and implemented an aggressive regional and national recruitment campaign that resulted in increased quantity and quality of enrolled students; Enhanced the Dual High School Enrollment Program; Developed effective marketing and recruitment campaigns in conjunction with the Public Relations and Marketing Office.
- Directed, coordinated and supervised all aspects of admissions, recruitment and financial aid/scholarships processes for both domestic and international undergraduate and graduate students; Supervised the START UP Center (academic advising for all undecided majors, Dual Enrolled high school students, and transient students); Assisted in the redesigning of the institution's student data management system; Developed and implemented Enrollment Management Plan; Conducted staff training/development workshops.
- Achievements - Increased student enrollment and diversity; Improved office processes and procedures and expanded the institution's marketing and recruitment territories.
- Directed all aspects of the university's student data management system for admissions/recruitment; Developed the Enrollment Management Plan for domestic, international undergraduate and graduate students; Developed the demographic marketing plan for the Admissions Office; Conducted staff training and development workshops; assisted in the development of the University “Flag Ship” recruitment publications; Developed and coordinated the Community College Articulation Agreements; Conducted Alumni Training workshops on Admissions, Financial Aid and Scholarships.
- Achievements - Increased new student and total student enrollment; Expanded the regional, state and national recruitment territories; Increase Alumni participation and engagement in the national recruitment campaign.
Jackson State University - Jackson, MS
Jackson State University - Jackson, MS
Jackson State University - Jackson, MS
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School Attended
- Jackson State University
- Jackson State University
- Jackson State University
Job Titles Held:
- Vice President for Enrollment Management and Student Affairs
- Vice Provost for Enrollment Management, Student Services & Diversity
- Associate Vice Chancellor for Academic Affairs/Enrollment Management
- Associate Vice President for Enrollment Services
- Assistant Dean of Enrollment Services
- Director of Admissions
Degrees
- Ph.D.
- Bachelor of Science
- Master of Science
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