I've built dynamic teams by creating service cultures and executing with integrity. I'm a sales management director with experience in US and Canadian markets. Extensive network of contacts in the financial, insurance, health care and consumer packaged goods industries. I offer 2 decades in sales, business analysis and customer service, as well as in-depth understanding of the sales cycle process. I'm knowledgeable about the latest trends in cloud technologies, and data analytics. An effective strategic thinker, I've exceeded my clients' expectations by helping them build financial analysis dashboards, customer acquisition/retention strategies, and social marketing plans. My diverse career has strengthened my leadership skills and challenged me to take a holistic approach to selling. I'm very comfortable with ambiguity and building consensus around new ideas to drive growth and change. My unique experience and business training positions me as a viable candidate for your executive team.
Vice-President, 08/2013 - 01/2015 National Financial Partners Corp. – Santa Ana, CA,
Compiled operating budget, financial analysis data reports and forecasting for an $8M revenue generating company.
Implemented Gross Margin Improvement plan; resulting in 7% increase, in first twelve months.
Developed Inventory Optimization Model that resulted in +10% turnover ratio of top selling SKU's, and eliminated non-vendor related stock outs.
Decreased aged and obsolete inventory by 75% in first twelve months through employee and specialty customer liquidation sales.
Increased professional services sales by 50% over a 12 month period by adding manufacturer sponsored Brand Managers+., and increasing color application and smoothing demonstrations.
Increased total new client acquisitions by 120% over a 12 month period by implementing aggressive sales compensation structure.
Acquired and launched niche luxury professional service (hair color and treatments) brands which surpassed growth brand category sales goals by 25%.
Streamlined internal/external communication to improve customer experience by consolidating Customer Service, Sales Support and Inside Sales teams into new Support Services Group resulting in a 10% reduction in the operating budget.
Created critical Key Performance Indicators to track and improve on time delivery, customer issues and stock outs.
Developed highly effective sales training strategies of a 15 person team.
Streamlined "Promotional Book" resulting in a fashion editorial magazine that inspired new looks by our clients, introduced new customers, highlighted employees of the month, advertised professional education training, and feature upcoming promotions.
Initiated monthly promotional calendar in our professional store to focus on highly profitable hair color, smoothing products, gift with purchase promotions and new product of the month features.
Implemented monthly employee recognition program, "Superstar of the Month", based on exceeding quantitative and qualitative goals.
Recruited by QualiTest CEO to develop and lead a team of Test Engineers on/off site for software development and system enhancement engagements in South Florida.
Presented and secured multi-million dollar software testing project at AvMed Health Created software testing best practices and provided onshore/offshore resources to test upgrades to their Enrollment, Claims Adjudication and Billing systems (AMYSIS).
Led a team of 75+ on shore/off shore business users, Functional/Automated Test Engineers, Test Leads, and cross-vendor test staff in India.
Responsible for the strategic direction, implementation and management of System Quality for Siebel CRM implementation for Individual, Small Group, Large Group and Medicare clients resulting in +66% in additional resources and billable hours.
Created and delivered System Test Plans defining the strategy, test cycles, test requirements, and risks that included functional, data validation, regression, performance, GUI and "Grey" box tests to ensure applications exceeds quality level targets.
Recommended a web-based collaborative testing management solution for complex systems that utilized a single, centralized repository for managing project life cycles resulting in additional usage by other technology project teams.
Deployed and trained all functional team members on Quality Management Tool QMT).
Implemented, managed and promoted an agile testing environment supporting a move towards continuous integration and deployment.
Generated and distributed daily reports that illustrated test status and the risk profile associated with each release.
Developed approach to load testing, and other non-functional testing required to ensure that software platforms perform within target SLAs.
Performed ongoing review of the Quality Assurance function to verify compliance with defined processes.
Promoted the Quality Assurance program and its associated emphasis on system quality as a core value in the AvMed culture.
Created capacity planning models for identifying Quality Assurance resource constraints and their impact to customer software releases.
Sr. Quality Assurance Analyst II, 06/2011 - 08/2012 Qualitest – Naperville, IL,
Specialized in test strategies for HIPAA compliance, business edit validation, PHI/PI requirements and end to end claims/encounters testing with the Center for Medicaid and Medicare Services (CMS).
Daily communication with project stakeholders, during test planning, design, execution and UA phases.
Led new distributor strategy designed to position ALTERNA as a value-added partner as opposed to a traditional beauty vendor by delivering detailed plans that included: Vendor Profiles, Market size, Client Demographics, and gap analysis.
Managed a portfolio of 10 distributors totaling $3mm in purchases.
Created business plans by distributor that included strategies and tactics for new doors, existing customer incentive programs, accrual budget, in salon and regional education, trade shows, retail events and performance goals by DSC that resulting in 20% in sales for 5 consecutive years.
Consistently met and exceeded department expectations for new product introductions and promotions by 25%.
Created and distributed corporate performance reports including: Territory Sales Plan, MTD/YTD Sales Forecast, Distributor Inventory Turnover, and Budget Analysis Reports.
Provided sales coaching and evaluation of sales team through weekly "Power Hour" sessions.
Developed strong, sustainable relationships with distributor principals, top salon owners, and national retail chain executives through monthly sales meetings, distributor events, trade associations, corporate sponsored meetings, marketing campaigns and daily communication.
Conducted monthly sales training, coaching and mentored over 200 distributor sales consultants and store personnel.
Planned, budgeted and coordinated all creative, marketing and sales strategies for all regional trade show events.
Analyzed industry market trends, competition, products, and pricing that had potential impact to sales efforts and communicated to sales team and other departments as necessary.
Hired, coached, trained and led Northeast sales and education support team consisting of seven Sales & Education Managers, exceeding new and existing business sales goal by 30%.
Quality Assurance Test Consultant, 04/2003 - 04/2004 Wamworks, Inc – City, STATE,
Contracted via The Millennium Group to create test strategies for Equity and Option.
executions at CyberTrader (Charles Schwab).
Quality Assurance Test Manager, 01/1998 - 03/2003 Vasquez Consulting Services, Inc – City, STATE,
Contracted via the Matlen Silver Group to deliver and manage test strategies at Merrill Lynch for Y2K and e-commerce initiatives in support of the Direct Markets Debt and Equities business for corporate and institutional clients.
Managed team of 10 Test Engineers.
Outlined scope and strategy in the System Test Plan illustrating test scenarios for the following products: Commercial Paper, US Corporate Bonds, Japanese Government Bonds, US Treasuries, and US Cash Equities.
Validated web applications that supported Global Repo, Citation, Third Party Clearing, Prime Brokerage, and Money Manager Service's business within the Securities Services division under the Global Markets and Investment Banking Group.
Quality Assurance Test Lead Consultant, 01/1994 - 01/1998 Test Force Corporation – City, STATE,
Contracted via Test Force Corporation to provide test execution strategies on Workers Compensation and Y2K remediation projects at American International Group (AIG).
Led a team of 5 Quality Assurance Test Analysts supporting corporate reinsurance underwriting for the Domestic Brokerage Group, American Home Insurance, AIGRM, China America, as well as other AIG companies.
Education and Training
Bachelor of Science: Marketing, Expected in 1992 - Boston College, Carroll School of Management - Chestnut, MA GPA: Marketing
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