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Increased revenue by [Number]% through product improvements.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Spearheaded the creation of blogs and social media content.
Evaluated return-on-investment and profit-loss projections.
Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Promoted brand awareness through SEO optimization and attractive web design.
Wrote creative and engaging briefs for internal and external agencies.
Facilitated multiple marketing and promotional engagements for CPG
clients. Evaluated performance of online campaigns and optimized
effectiveness. Formed relationships with, and ensured the appropriate
participation and satisfaction of key client stakeholders. Clients
included Cadbury Adams, Church & Dwight, Manischewitz and Johnson and
Johnson.
• Managed aspects of a major national campaign involving radio,
print, concert tours and internet extensions for Dentyne in conjunction
with Clear Channel Entertainment.
• Coordinated development of interactive media and print
advertisements including FSI's.
• Established website performance benchmarks, dashboards and
methodologies for usability testing and trend analysis.
• Supported Yahoo and AOL online campaigns which contributed to
a 300% increase in traffic to the brand website.
• Identified and created strategic partnerships for internet
based promotions, offline events and sweepstakes.
Conceived, implemented and maintained the company's web strategy. Developed targeted collateral for the sales team. Expanded brand recognition through Internet, media and mailing campaigns. Formulated effective responses to emerging competitive challenges such as customer consolidation and increasing use of web-based technologies. Researched and responded to RFPs, which established dialogue between the company and potential clients. Designed and delivered company website, copy and logo and standardized the company "look and feel" across marketing initiatives. Developed prototype web portal application as a marketing tool.
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