Vice President, Digital Resume Example
Driven and seasoned marketing executive with 17 years experience focused on delivering innovative strategies in the rapidly evolving digital landscape. Looking for the best opportunity to bring together my media, marketing and social know-how with my passion for the entertainment industry.
Avnet, Inc. – Lewisburg , TN
Director, Search & Social (2012-2013)
Group Director, Search & Social (2013-2016)
Vice President, Digital (2016 - present)
- Lead agency media efforts across all digital channels (including Search & Social) for Walt Disney Studios (including Pixar, Marvel & Lucasfilm), Walt Disney Home Entertainment, Disney Consumer Products, Disney Interactive and select Disney franchise clients.
- Partner with our Senior level clients at Disney to develop fully integrated Media & Marketing strategies that are brought to life through award winning premium partnerships and first-to-market experiences that drive impact and urgency with our audience.
- Part of Senior Leadership group focused on ensuring business success through cross-team collaboration and integrated planning across all in-house disciplines: Investment, Planning, Digital, Out of Home/Experiential.
- Responsible for multidisciplinary team comprised of all levels of Digital Media Planning, Creative Management, Ad Ops, Analytics & Insights, Search and Social.
- Build and maintain strong partnerships with the leaders in the Digital and Social space to ensure constant innovation across all campaigns, regardless of size or budget.
- Collaborate with colleagues in EMEA and beyond to ensure Global cohesiveness, efficiency and tactical execution (e.g. Avengers: Age of Ultron Global Flock-to-Unlock Trailer launch with Twitter; sharing of Disney's Snapchat filters and lenses for International consideration and adoption).
- Proud to be part of the team that help launched some of Disney's highest grossing theatrical releases including Frozen, Cinderella, Avengers: Age of Ultron, Inside Out, Zootopia, The Jungle Book, Captain America: Civil War, Finding Dory and Star Wars: The Force Awakens.
Rokt – New York City , NY
iProspect
Senior Director, Earned Media (2010)
- Led the evolution of iProspect's Social offering at the Corporate level - development of new products and services and education and training across all of iProspect's U.S. offices
- Worked directly with client teams such as The Gap, Staples, American Express and more to ensure strategic integration of Social into their marketing ecosystem.
- On the ground lead for the acquisition of ICUC on behalf of iProspect and Aegis Media.
ICUC (an iProspect company)
VP, Social Media Services & Product Development (2010 - 2012)
- Successfully helped to transform ICUC's social moderation business from risk management to one focused on actionable social insights based on social listening and monitoring.
- Day to day management of high profile Social clients including Coca-Cola (Global and North America) and Tim Hortons.
- Developed and led social media strategy training for ICUC's 250+ global employees to help the organization better understand and identify the marketing opportunities for their clients
- Responsible for the strategy and execution of all online and offline marketing initiatives including, but not limited to: social media, print, email, TV, radio and events
- Designed the strategy and execution for all social media properties leading to an increase of 820% increase in Facebook fans for the Boston.com page in 3 months; launched 80+ Boston.com based Twitter accounts
- Conducted training sessions with the Boston Globe editorial team to help with education and understanding of social media
- Managed the strategy and execution of the first ever Boston.com Facebook app (Globe 10.0)
- Part of Senior Management team (The Boston Globe and The New York Times) that developed
strategic vision and annual budget for the company
Responsible for all aspects of marketing for MeeVee.com including new partnership development with major TV studios, lead generation, email marketing, SEO and social media.
Worked closely with TV networks and PR agencies to develop unique content for distribution on MeeVee.
Developed and managed relationships with television bloggers and other online content providers
- Catalyst On-line | Digital Marketing Manager (2004 - 2007)
- Digitas | Senior Associate, Marketing (1999 - 2004)
- Bain & Company | Case Team Coordinator (1998 - 1999)
Founder/Editor - GiveMeMyRemote.com | 2005-2012
GMMR served as one of the Web's most popular destination for the latest TV news, reviews, commentary, behind-the-scenes scoop and exclusive features.
The site has been featured on CNN.com, The Washington Post, Time Magazine, TVWeek Magazine and more.??
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Resume Overview
School Attended
- Fairfield University
Job Titles Held:
- Vice President, Digital
- VP, Social Media Services & Product Development
- Senior Director, Marketing
- Television Content Marketing Mangers
Degrees
- Bachelor of Science : Marketing 1998
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