Vice President/Consultant, Integrated Marketing and Communications Resume Example
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VICE PRESIDENT/CONSULTANT, INTEGRATED MARKETING AND COMMUNICATIONS
Skill Highlights
| TECHNICAL SKILLS Mac, PC, Word, Excel, Outlook, PowerPoint, Keynote, Adobe Premiere, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, HTML coding, SalesLogix, Siebel, ACT!, Crystal Reports, and photography. |
Professional Experience
Vice President/Consultant, Integrated Marketing and Communications01/2012 to Current
Company NameCity, State
Company NameCity, State
- Granada Hills, California 2012-Present Vice President/Consultant, Integrated Marketing and Communications Partner in a full-service integrated marketing and public relations firm. Capabilities include targeted strategic planning, implementation, tracking, copywriting, design, web-design, e-commerce, social media, database management, community relations, public relations, crisis communications, media buying, and print production.
- Supporting development planning, capital campaign, and a gala for a specialty hospital foundation in Los Angeles. This includes advertising and public relations.
- Led all aspects of a rebranding conversion for an independent physician association.
- Led and trained staff on integrated marketing efforts and social media communications for a medical coding company.
Director of Marketing and Communications01/2007 to 01/2012
Company NameCity, State
Company NameCity, State
- Led all aspects of marketing including branding, creative direction, copy writing, advertising, media relations, collateral development, newsletters, an employee blog and website maintenance for a 350- bed acute-care community hospital with an operating income of $6.5 million.
- Developed research-based marketing and communications strategic plans that targeted key audiences for various product lines. This included partnering with medical device/pharmaceutical companies to leverage cost effective campaigns for total joint, amputation prevention, stroke, and maternity programs.
- Developed and maintained the marketing department's $1.9 million budget.
- Developed and implemented a B2B marketing strategy targeting physicians resulting in the recruitment of more than 200 physicians to the medical staff, as well as increasing the average daily census by more than 11%, surgery volume by 25% and admissions by 19%. Included targeted physician relations strategies.
- Developed the strategic and creative direction of the organization's annual report and the physician newsletter that was distributed to 2,800 physicians throughout the San Fernando Valley, community members, government officials, donors and hospital management.
- Conducted physician relations and collaborated with community women's clinics to implement grassroots community outreach services agreements, assisted with the pro-forma development, record-keeping and tracking resulting in more than 4,000 deliveries per year.
- Structured and planned bi-annual community symposiums, resulting in a return on investment of more than $200,000. Valley Presbyterian Hospital,
- Overhauled the public relations process to more than double the press releases issued, utilizing new methods of distribution and reaching new audiences to procure well over $200,000 per month in media value coverage. Maintained relationships with local reporters and acted as the first point of contact.
- Served in the executive team blog committee and acted as the ghostwriter for the CEO's employee blog, increasing the employee overall satisfaction score by 3.4%. th
- Led the organization's 50 anniversary gala committee resulting in a successful event with more than 500 attendees including community leaders, local politicians, and dignitaries.
- Successfully negotiated an average of 20% discounts, and managed contracts with external agencies and vendors.
- Led and managed in-house and outsourced team of professionals including copywriters, designers, public relations specialist, social media specialist, marketing coordinators, fellows, interns, and volunteers. Managerial responsibilities included keeping in-house staff motivated and positioned for future growth within the organization, keeping staff on track to meet deadlines with consistent quality finished products, annual reviews and setting reachable goals for the following year.
- Led a team of select administrators, board members and community members to develop new branding for various products. Included leading all aspects of an integrated branding strategy, ranging from print, social media, and grassroots advertising to community.
- Led the development of micro-websites for the various product lines.
- Directed community relations and physician relocation assistance and integration.
- Served as the organization's public information officer for crisis communications.
Marketing Manager, Business Development01/2001 to 01/2006
Company NameCity, State
Company NameCity, State
- Hollywood, California 2001-2006 Formerly under Tenet Healthcare Marketing Manager, Business Development Provided general and product-line marketing for the total joint center, spine center, bariatric program, diabetes education program, cancer center, USC/Children's Hospital Los Angeles Institute for Maternal- Fetal Health and the maternity program for a 434-bed major medical center. Responsible for developing and maintaining the marketing department's $1 million budget.
- Established an appropriate lecture series for the English-, Spanish-, Korean- and Armenian-speaking public, which resulted in hundreds of revenue-generating leads.
- Planned and implemented hospital functions and community events including health fairs, expositions, community outreach events, and medical staff symposiums.
- Developed the creative direction of the medical staff newsletter and employee newsletter.
- Worked with physicians to implement community outreach services agreements resulting in over 5,000 OB deliveries per year.
- Customized and managed a customer relationship management (CRM) system for the medical staff and physician recruitment, which facilitated business development efforts.
- Successfully completed Tenet's extensive Director of Business Development training program.
Account Executive01/2000 to 01/2001
Company NameCity, State
Company NameCity, State
- Managed a portfolio of 12 local accounts representing more than $500,000 in revenue for a company providing ultra high-speed file transport, video-conferencing and online storage via interactive and a dedicated digital communications network for post-production and major studios.
- Worked closely with key personnel within the client account to ensure that products were used to maximum effectiveness and that revenue streams were constantly improving through the maximum utilization of JCI's product portfolio.
- Maintained a business relationship with key decision-makers and users within an account to ensure that all customers represent a market to new JCI products and services appropriate to the needs of the account.
- Governed the installation, training processes and technical support.
Marketing Analyst Manager & Database Administrator01/1999 to 01/2000
Company NameCity, State
Company NameCity, State
- Responsible for working closely with each executive team member when internal interfaces demanded data exchange for a unique shopping community created for credit union members only.
- Developed a conceptual database design with responsibility for implementation, maintenance and control. Provided user support and training to approximately 60 sales, marketing, creative and finance staff.
- Maintained and housed all information of current and potential clients within the customer relationship management (CRM) database. This included 10,000 credit unions, 15,000 contacts and 2,000 opportunities.
- Prepared detailed reports by data mining via CRM and presented recommendations for action plans to senior management.
- Marketed online shopping network products to 1,800 partnered credit unions, representing 25 million members, by establishing successful campaigns through direct marketing, media development, advertising, sales promotions and programs for their members.
- Monitored and analyzed program expenditures and budgets, and generated reports demonstrating return on investment.
- Promoted to management position and supervised six employees within three months of start date.
Marketing Project Manager01/1988 to 01/1999
Company NameCity, State
Company NameCity, State
- Teamed with marketing directors in the development and implementation of direct marketing and promotional plans for new customer acquisitions and customer retention for a United States Purchasing Exchange (USPE) - a direct mail marketing sweepstakes and product catalog company. Supervised ten employees.
- Reviewed promotional programs from a marketing and legal standpoint including nationwide direct mail, sweepstakes, catalogs, space ads, and special projects. This included ten category tiers, with 143 mailing versions totaling more than 94 million mailers per year.
- Developed and implemented marketing database system to further maximize the marketing budget resulting in cost savings in the hundreds of thousands of dollars. U.S. Sales Corporation,
- Prepared budget and cost spreadsheets for all creative test marketing and promotional concepts.
- Created a sophisticated spreadsheet for final execution and distribution of all direct marketing and promotional concepts resulting in the efficiency of cost and time.
- Coordinated the maintenance and input of customer list selection information resulting in the accurate tracking of marketing concepts for modeling and research purposes.
- Promoted six times in 11 years.
Education
Bachelor of Science: Business Administration and Management1996University of RedlandsCity, State, USUniversity of Redlands, Redlands, California Bachelor of Science in Business Administration and Management, 1996
Military Experience
01/2001 to 01/2006
Company NameServed in the executive team blog committee and acted as the ghostwriter for the CEO's employee blog, increasing the employee overall satisfaction score by 3.4%. th Led the organization's 50 anniversary gala committee resulting in a successful event with more than 500 attendees including community leaders, local politicians, and dignitaries. Successfully negotiated an average of 20% discounts, and managed contracts with external agencies and vendors. Led and managed in-house and outsourced team of professionals including copywriters, designers, public relations specialist, social media specialist, marketing coordinators, fellows, interns, and volunteers. Managerial responsibilities included keeping in-house staff motivated and positioned for future growth within the organization, keeping staff on track to meet deadlines with consistent quality finished products, annual reviews and setting reachable goals for the following year. Led a team of select administrators, board members and community members to develop new branding for various products. Included leading all aspects of an integrated branding strategy, ranging from print, social media, and grassroots advertising to community. Led the development of micro-websites for the various product lines. Directed community relations and physician relocation assistance and integration. Served as the organization's public information officer for crisis communications. Hollywood Presbyterian Medical Center, Hollywood, California 2001-2006 Formerly under Tenet Healthcare Marketing Manager, Business Development Provided general and product-line marketing for the total joint center, spine center, bariatric program, diabetes education program, cancer center, USC/Children's Hospital Los Angeles Institute for Maternal- Fetal Health and the maternity program for a 434-bed major medical center. Responsible for developing and maintaining the marketing department's $1 million budget. Established an appropriate lecture series for the English-, Spanish-, Korean- and Armenian-speaking public, which resulted in hundreds of revenue-generating leads. Planned and implemented hospital functions and community events including health fairs, expositions, community outreach events, and medical staff symposiums. Developed the creative direction of the medical staff newsletter and employee newsletter. Worked with physicians to implement community outreach services agreements resulting in over 5,000 OB deliveries per year. Customized and managed a customer relationship management (CRM) system for the medical staff and physician recruitment, which facilitated business development efforts. Successfully completed Tenet's extensive Director of Business Development training program. NORMA PRECIADO O'FLAHERTY JCI Corp., Hollywood, California 2000-2001 Account Executive Managed a portfolio of 12 local accounts representing more than $500,000 in revenue for a company providing ultra high-speed file transport, video-conferencing and online storage via interactive and a dedicated digital communications network for post-production and major studios. Worked closely with key personnel within the client account to ensure that products were used to maximum effectiveness and that revenue streams were constantly improving through the maximum utilization of JCI's product portfolio. Maintained a business relationship with key decision-makers and users within an account to ensure that all customers represent a market to new JCI products and services appropriate to the needs of the account. Governed the installation, training processes and technical support. CUShopper.com Inc., Glendale, California 1999-2000 Marketing Analyst Manager & Database Administrator Responsible for working closely with each executive team member when internal interfaces demanded data exchange for a unique shopping community created for credit union members only. Developed a conceptual database design with responsibility for implementation, maintenance and control. Provided user support and training to approximately 60 sales, marketing, creative and finance staff. Maintained and housed all information of current and potential clients within the customer relationship management (CRM) database. This included 10,000 credit unions, 15,000 contacts and 2,000 opportunities. Prepared detailed reports by data mining via CRM and presented recommendations for action plans to senior management. Marketed online shopping network products to 1,800 partnered credit unions, representing 25 million members, by establishing successful campaigns through direct marketing, media development, advertising, sales promotions and programs for their members. Monitored and analyzed program expenditures and budgets, and generated reports demonstrating return on investment. Promoted to management position and supervised six employees within three months of start date. U.S. Sales Corporation, Northridge, California 1988-1999 Marketing Project Manager Teamed with marketing directors in the development and implementation of direct marketing and promotional plans for new customer acquisitions and customer retention for a United States Purchasing Exchange (USPE) - a direct mail marketing sweepstakes and product catalog company. Supervised ten employees. Reviewed promotional programs from a marketing and legal standpoint including nationwide direct mail, sweepstakes, catalogs, space ads, and special projects. This included ten category tiers, with 143 mailing versions totaling more than 94 million mailers per year. Developed and implemented marketing database system to further maximize the marketing budget resulting in cost savings in the hundreds of thousands of dollars. NORMA PRECIADO O'FLAHERTY U.S. Sales Corporation, Prepared budget and cost spreadsheets for all creative test marketing and promotional concepts. Created a sophisticated spreadsheet for final execution and distribution of all direct marketing and promotional concepts resulting in the efficiency of cost and time. Coordinated the maintenance and input of customer list selection information resulting in the accurate tracking of marketing concepts for modeling and research purposes. Promoted six times in 11 years.
Company NameServed in the executive team blog committee and acted as the ghostwriter for the CEO's employee blog, increasing the employee overall satisfaction score by 3.4%. th Led the organization's 50 anniversary gala committee resulting in a successful event with more than 500 attendees including community leaders, local politicians, and dignitaries. Successfully negotiated an average of 20% discounts, and managed contracts with external agencies and vendors. Led and managed in-house and outsourced team of professionals including copywriters, designers, public relations specialist, social media specialist, marketing coordinators, fellows, interns, and volunteers. Managerial responsibilities included keeping in-house staff motivated and positioned for future growth within the organization, keeping staff on track to meet deadlines with consistent quality finished products, annual reviews and setting reachable goals for the following year. Led a team of select administrators, board members and community members to develop new branding for various products. Included leading all aspects of an integrated branding strategy, ranging from print, social media, and grassroots advertising to community. Led the development of micro-websites for the various product lines. Directed community relations and physician relocation assistance and integration. Served as the organization's public information officer for crisis communications. Hollywood Presbyterian Medical Center, Hollywood, California 2001-2006 Formerly under Tenet Healthcare Marketing Manager, Business Development Provided general and product-line marketing for the total joint center, spine center, bariatric program, diabetes education program, cancer center, USC/Children's Hospital Los Angeles Institute for Maternal- Fetal Health and the maternity program for a 434-bed major medical center. Responsible for developing and maintaining the marketing department's $1 million budget. Established an appropriate lecture series for the English-, Spanish-, Korean- and Armenian-speaking public, which resulted in hundreds of revenue-generating leads. Planned and implemented hospital functions and community events including health fairs, expositions, community outreach events, and medical staff symposiums. Developed the creative direction of the medical staff newsletter and employee newsletter. Worked with physicians to implement community outreach services agreements resulting in over 5,000 OB deliveries per year. Customized and managed a customer relationship management (CRM) system for the medical staff and physician recruitment, which facilitated business development efforts. Successfully completed Tenet's extensive Director of Business Development training program. NORMA PRECIADO O'FLAHERTY JCI Corp., Hollywood, California 2000-2001 Account Executive Managed a portfolio of 12 local accounts representing more than $500,000 in revenue for a company providing ultra high-speed file transport, video-conferencing and online storage via interactive and a dedicated digital communications network for post-production and major studios. Worked closely with key personnel within the client account to ensure that products were used to maximum effectiveness and that revenue streams were constantly improving through the maximum utilization of JCI's product portfolio. Maintained a business relationship with key decision-makers and users within an account to ensure that all customers represent a market to new JCI products and services appropriate to the needs of the account. Governed the installation, training processes and technical support. CUShopper.com Inc., Glendale, California 1999-2000 Marketing Analyst Manager & Database Administrator Responsible for working closely with each executive team member when internal interfaces demanded data exchange for a unique shopping community created for credit union members only. Developed a conceptual database design with responsibility for implementation, maintenance and control. Provided user support and training to approximately 60 sales, marketing, creative and finance staff. Maintained and housed all information of current and potential clients within the customer relationship management (CRM) database. This included 10,000 credit unions, 15,000 contacts and 2,000 opportunities. Prepared detailed reports by data mining via CRM and presented recommendations for action plans to senior management. Marketed online shopping network products to 1,800 partnered credit unions, representing 25 million members, by establishing successful campaigns through direct marketing, media development, advertising, sales promotions and programs for their members. Monitored and analyzed program expenditures and budgets, and generated reports demonstrating return on investment. Promoted to management position and supervised six employees within three months of start date. U.S. Sales Corporation, Northridge, California 1988-1999 Marketing Project Manager Teamed with marketing directors in the development and implementation of direct marketing and promotional plans for new customer acquisitions and customer retention for a United States Purchasing Exchange (USPE) - a direct mail marketing sweepstakes and product catalog company. Supervised ten employees. Reviewed promotional programs from a marketing and legal standpoint including nationwide direct mail, sweepstakes, catalogs, space ads, and special projects. This included ten category tiers, with 143 mailing versions totaling more than 94 million mailers per year. Developed and implemented marketing database system to further maximize the marketing budget resulting in cost savings in the hundreds of thousands of dollars. NORMA PRECIADO O'FLAHERTY U.S. Sales Corporation, Prepared budget and cost spreadsheets for all creative test marketing and promotional concepts. Created a sophisticated spreadsheet for final execution and distribution of all direct marketing and promotional concepts resulting in the efficiency of cost and time. Coordinated the maintenance and input of customer list selection information resulting in the accurate tracking of marketing concepts for modeling and research purposes. Promoted six times in 11 years.
Certifications
ACT
Languages
professional who is fluent in Spanish.
Professional Affiliations
Healthcare Public Relations & Marketing Association
Skills
Marketing, Million, Budget, Maintenance, Database, Buying/procurement, Direct Marketing, Exchange, Community Outreach, Creative Direction, Recruitment, Ads, Direct Mail, Direct Mail Marketing, Project Manager, Promotional, Purchasing, Advertising, Community Relations, Public Relations, Training, Crm, Customer Relationship Management, Relationship Management, Business Development, Healthcare, Leads, B2b, Bi, Branding, Business Intelligence, Contracts, Copy Writing, Grassroots, Integration, Integrator, Managerial, Marketing Strategy, Medical Device, San, Satisfaction, Storage Area Network, Buying, Coding, Copywriting, Database Management, Medical Coding, Strategic Planning, Account Executive, File, Technical Support, Budgets, Clients, Credit, Credit Union, Data Mining, Database Administrator, Database Design, Finance, Sales, Sales Promotions, Act!, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere, Crystal Reports, Dreamweaver, Excel, Html, Illustration, Illustrator, Indesign, Mac, Outlook, Photoshop, Powerpoint, Premiere, Saleslogix, Siebel, Word
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Resume Overview
School Attended
- University of Redlands
Job Titles Held:
- Vice President/Consultant, Integrated Marketing and Communications
- Director of Marketing and Communications
- Marketing Manager, Business Development
- Account Executive
- Marketing Analyst Manager & Database Administrator
- Marketing Project Manager
Degrees
- Bachelor of Science : Business Administration and Management 1996
