Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - - -
Websites, Portfolios, Profiles
Professional Summary

Go-to-market player/coach sales, marketing and business development professional, specializing in revenue growth, client and product optimization. Savvy in start-up and large for-profit and non-profit environments. Effective evangelist adept at building brand and awareness, pipeline and trusting client relationships.

  • New business development
  • Revenue and profit maximization
  • Content development / marketing
  • Sales pipeline development
  • Clear communication skills
  • For-Profit / Non-Profit Organization
  • Effective negotiator
  • Consultative sales
  • Digital / Print media and advertising
  • Leadership / Employee development
  • Key relationship management
  • SaaS / Platform online business
Work History
06/2015 to 07/2016
Vice President Business Development Ready Capital Berkeley Heights, NJ, India
  • Singlehandedly built North American F500 enterprise sales/marketing from the ground up with a minimal budget.
  • Grew the brand and sales pipeline to over one thousand via direct sales, lead generation, email marketing, content marketing, and event marketing/presentations.
  • Appointment-setting rate ~17%; Close rate ~5%.
  • Recognized as a B2B global extended lodging Subject Matter Expert.
  • Expanded product reach/distribution via a Preferred Partnership distribution agreement with American Express Global Business Travel and an app partnership with Concur Expense.
  • Pre-Global Business Travel Association Convention marketing plan resulted in top ten exhibitor directory visitor rankings among >440 exhibitors
  • Published Six Reasons to Consider Serviced Apartments for Corporate Extended Stay Lodging, resulting in hundreds of views and downloads.


09/2012 to 05/2015
Vice President Media & Supplier Marketing Solutions Asu Foundation Phoenix, AZ,
  • Ran ad sales for GBTA's magazine; sold over 90% of all ad units.
  • Created and drove GBTA Digital Media, adding ~$400,000 in new revenue in less than two years.
  • Led and executed the go-to-market strategies for new digital products; e.g., digital retargeting, snackable content research briefs, featured supplier content pages and more.
  • Recruited shared economy companies into the Sponsorship portfolio; e.g., Airbnb, Uber, and Lyft.
  • Spearheaded sponsorship and media sales initiatives in Latin America.
  • Actively managed a portfolio of ~100 accounts totaling ~$1,000,000 in sales.

05/2009 to 08/2012
Founder/CEO The One Group Nashville, TN,
  • Monetized client digital traffic by selling thousands of dollars monthly in advertising and sponsorships.
  • Spearheaded TripIt's development, planning and sales of its new TripIt for Business (now TripIt for Teams) initiative.  
  • Conducted a feasibility study for Front Porch, Inc., saving the client tens of thousands of dollars by showing the product did not meet success criteria.
  • Performed VP Business Development duties for Toura, closing new accounts in the Media/Publishing and Arts sectors.  
  • Redesigned content and layout for CommonSense Media’s website and media kit. 

02/2008 to 04/2009
Advertising Sales Director Onshift Cleveland, OH,
  • Oversaw a $1,300,000 earned revenue budget, including digital and print advertising sales and operations. Managed a staff of four.
  • Increased direct campaign monthly eCPM 300% and network eCPM 500% Improved sell-through of direct campaigns from <10% of inventory in 2Q08 to >80% in 4Q08.
  • Developed analysis model to optimize networks, vertical ad network and direct sales.
  • Spearheaded the creation and execution of the industry's first "co-op" vertical ad network
  • Led sales forecasting, market trend evaluation and segment strategies.
  • Negotiated prices, terms of sales and service agreements.

2007 to 11/2007
Sales Director Western Region and Vice President SPECIFIC MEDIA And ENCIRCLE MEDIA City, STATE,
  • Joined Specific Media along with a colleague to build their performance advertising business, as well as to learn display advertising.
  • After a few months, followed colleague to his start-up, EnCircle Media.
  • At EnCircle achieved monthly positive cash flow and personal gross revenues >$200,000.
  • Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.


05/2005 to 11/2006
  • Led business development in start-up online lead generation company that grew first full year business to ~$10,000,000 gross revenue.
  • Managed a portfolio of six accounts totaling $4,000,000 in sales.
  • Created new revenue stream by cultivating successful partnerships with Lexington Law and other Credit Repair lead buyers, worth more than $1,000,000 in the first year.
  • Uncovered and qualified prospects and sales opportunities in targeted markets.

02/2004 to 04/2005
  • Joined Expedia Corporate Travel in March 2004 after IAC/Expedia acquired Hotwire in late 2003.
  • Signed major Hotel chains and oversaw a 3x increase in Hotel rates/availability participation in the program.
  • Negotiated preferred partner agreements with Northwest Airlines and United Airlines, as well as multiple international carriers.
  • Developed and implemented value-added strategies for Hotel rates and inventory to increase profitability.
  • Recruited and hired sales team of two employees.


05/2000 to 02/2004
Director, Partner Sales HOTWIRE.COM City, STATE,
  • Closed fifteen international airlines, surpassing total airline participants at the time.
  • Developed and led the Hotel Market Expansion project, which added >500 new markets in two years.
  • Recruited and hired sales team of eight Market Managers and Inside Sales Managers.
  • Negotiated prices, terms of sales and service agreements.


Expected in
Bachelor of Science: Business Management
Shorter College - Atlanta, Georgia
  • Executive Adviser to nonprofit Trinity Human Rights Group | Current 
  • Commissioner, Tuolumne County Commission on Aging | 2010 – 2012
  • Member: Global Business Travel Association, Forum for Expatriate Management, Worldwide ERC

California Residential Care Facility for the Elderly Administrator (RCFE) #6005292740  | 2011 - Present

California Certified Nursing Assistant #00838275 | 2012 – 2014

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  • Bachelor of Science

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