•Strategic and tactical B2B technology marketing executive with expertise in both traditional and digital marketing disciplines. Proven history of driving sales and increasing product and brand awareness through a mix of content marketing, online multimedia and customer engagement strategies.
•25+ years marketing, sales and product management experience with companies ranging from large global telecom carriers to start-up regional cloud, SaaS and managed services providers.
Skill Highlights
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Core Accomplishments
Professional Experience
10/2014 to Present
Vice PresidentAdp – Moon, PA,
Own all of the marketing communications, public relations, branding, event planning and product marketing initiatives for Net Access, a data center service provider offering colocation, cloud, network connectivity and disaster recovery services.
Reorganized and relaunched product set under FLEXServices brand and moved focus from individual products to total solutions.
Refined corporate brand messaging and related value propositions; updated marketing collateral, sales tools and corporate website (www.nac.net) with fresh design and new content and aggressive SEO/optimization strategy.
New website visitors, content downloads and lead inquiries all increased by over 60% for the initial six months after launch.
Improved Google AdWords ROI by over 50% and achieved 'page 1' organic rankings for key colocation and managed services phrases.
Developed holistic content (case studies, whitepapers, videos) and e-mail marketing (HubSpot, Salesforce.com) lead generation plans, resulting in a sharp increase in qualified prospect and channel partner leads.
Launched first concerted e-mail marketing strategy and grew contact database by 133%.
Average e-mail open rate increased from 14% to 45% YoY by dramatically improving content and headlines.
Increased social media ROI by 215 % and digital marketing lead generation by 88% YoY.
85k MRR in digital leads closed in 2015.
Doubled the amount of Facebook, Twitter & LinkedIn followers YoY Net Access was acquired by Coloigix, Inc.
in December 2015.
09/2012 to 10/2014
DirectorBayada Home Health Care – Tucson, AZ,
Product Marketing & Industry Analyst Relations CenturyLink acquired Savvis in 2011, and combined the Marketing teams of both companies in September 2012.
In this new role I handled product marketing for the network portfolio (MPLS, Ethernet, VoIP, and Managed Services) and related bundled offerings, while also leading the team that managed CenturyLink's relationship with industry analyst firms.
Designed and marketed innovative bundles consisting of CenturyLink network services and Savvis cloud services targeted at specific market segments (SMB, Enterprise, Global) and key customer verticals for both direct and indirect sales channels.
Conducted extensive market research (online surveys, focus groups, analyst engagements) regarding consumer needs and competitive offerings Created all marketing content, conducted sales training and coordinated targeted digital lead generation campaigns Managed CenturyLink's relationships with 15+ industry analyst firms (Gartner, Forrester, IDC, etc.) to both ensure accurate portrayal of CenturyLink's capabilities in all analyst research reports, and to maintain access to timely and relevant industry, product and competitive information from analysts on a regular basis.
06/2008 to 09/2016
DirectorBayada Home Health Care – Wilmington, DE,
acquired by CenturyLink Owned all marketing, communications, sales enablement and demand generation activities for Savvis' Network Business Unit.
Network was one of the key components of Savvis' portfolio of managed cloud and data center solutions.
Revamped all messaging to communicate key differentiators of Savvis' MPLS and Ethernet offerings to position these services as higher-end 'value-added' cloud connectivity services.
Designed targeted retention, upsell and upgrade programs to protect and grow network revenue.
Utilized market research to help define value propositions and ideal customer profiles for each offering.
Designed and refined all sales enablement tools and lead generation programs to target prospects accordingly.
Facilitated strategic alliances with service providers (i.e.
cable, video and VoIP providers), and CPE reseller partners who would benefit by bundling Savvis services into their packaged product.
Worked with key suppliers, including Cisco, Juniper, Level 3, Akamai and ShoreTel to leverage their brand appeal in Savvis' marketing efforts.
10/2000 to 06/2008
DirectorBayada Home Health Care – Raleigh, NC,
Marketing & Product Management Led all corporate marketing, product development and product management activities for NYC-based Competitive Local Exchange Carrier (CLEC)/ Internet Service Provider (ISP): Developed and managed voice, data and VoIP product mix and formulated related pricing analysis; evaluated potential new product offerings and managed new product launches.
Authored and updated all company and product-specific collateral and sales tools, including internal and external websites, sales brochures, presentations, rate sheets, user guides, newsletters, case studies, whitepapers and web-based tutorial flash demos.
Helped develop, recruit and grow Indirect (Agent) sales channel, including creation of incentive programs and automated sales tools.
At its high point this channel was responsible for approximately 90% of new monthly revenue.
Organized sales commission and incentive programs/events to reward top sales producers in the direct, indirect Agent and wholesale channels.
The Company's annual booked sales revenue grew from under $5 million to almost $160 million in the 8 years that I worked there.
InfoHighway was acquired by Broadview Networks in October 2007.
01/1 to 01/1
Senior Account ManagerA123 Systems, Inc. – Waltham, MA,
Managed the Company's relationship with major Carrier, CLEC and Cable accounts (AT&T, MCI, Cablevision, etc.) to ensure their satisfaction with the wholesale sales and provisioning process.
Duties included sales related activities, negotiating interconnection agreements, ensuring compliance with FCC mandates and the Telecommunications Act and developing and implementing marketing tools & plans to assist all wholesale customers.
01/1 to 01/1
Associate DirectorJevs Human Services – Middletown, DE,
Coordinated NYNEX's marketing activities in the NYC Education Marketplace.
Responsibilities included market segmention, determining product deployment schedules, evaluating potential vendor alliances, forecasting quarterly sales and designing revenue generation and retention programs.
01/1 to 01/1
Account ExecutiveCodelicious – Indianapolis, IN,
Managed 35 major accounts in NYC metro area and was responsible for ensuring customer satisfaction by serving as the single point of contact for all aspects of NYNEX (sales, installation, billing, and repair).
Other duties included sale of new products and services, designing customer specific networks, developing proposals and coordinating meetings and presentations.
Education
Expected in 5/94
Master's: Business Administration - Marketing Management ST. JOHN'S UNIVERSITY - , NY GPA: Business Administration - Marketing Management
Expected in 5/88
BS: Business Administration Finance Marketing VILLANOVA UNIVERSITY - Villanova, PA GPA: Business Administration Finance Marketing
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