Global Marketing Executive with comprehensive experience in strategic planning, market analysis, portfolio planning, brand management, new business development, and P & L management. Excel at extracting consumer insights to solve problems and formulate winning strategies that build long-term brand value. A results-driven leader with highly effective communication skills cultivating team building, collaboration, and alignment across functions and markets. Multi-channel experience including Retail and Direct Selling. Extensive international business travel.
Vice President, 01/2005 to Current Company Name – City, State
A $400M direct sales company specializing in candles, home fragrance, and décor.
Worldwide Marketing & Strategy Leads the worldwide marketing, branding, creative services, and business intelligence functions to drive profitable sales.
Officer and senior member of Executive Committee, and Product Development Teams.
Established consumer-centric Category Marketing function to improve productivity and effectiveness of strategic planning, business analytics, new product development, marketing, and print and digital creative development.
Developed 3 Year Category Marketing Plans (a company first), defining sales goals, strategic direction for new products, product line positioning, marketing strategies and tactical plans.
Introduced product life cycle management.
Rationalized portfolio by 25%, reducing excess inventory and increasing sales productivity.
Championed marketing and product innovation concepts, achieving $125M in sales.
Led development of worldwide brand platform to attract a youthful audience.
Established brand guidelines with new imagery, tone of voice and messaging.
Oversee global compliance to ensure brand consistency across all markets and communication channels including print and digital.
Expanded business intelligence function to conduct market research on new product concepts, branding, and customer experience.
Conceptualized marketing content strategy framework for digital and print to define what content to create, how to deploy and who is responsible to execute.
Transitioned product development process from SharePoint to TradeStone software system to improve productivity and reduce costs.
Estimated financial savings of $1.5M.
Negotiated global licensing agreement with designer Jonathan Adler, establishing financial and marketing terms.
Vice President, 01/2002 to 01/2004 Company Name – City, State
International Marketing Reported to President of International.
Provided leadership on international growth strategies for Europe, Mexico and Australia.
Liaised with 15 countries, global product development and manufacturing to ensure marketing strategies and plans were achieved.
Partnered with President and Market Heads to achieve $352M in sales (a 50% increase).
Revamped strategic planning process to establish International roadmap for product portfolio, pricing, merchandising, and promotions.
Pioneered first-ever International marketing campaign that increased sales activity and productivity by 16%.
Developed promotional concepts to sell obsolete inventory; liquidated $8M in cost (30% above target).
Launched company website to International markets and introduced online shopping to Germany.
Created business intelligence function to track, measure, and analyze product and promotion performance.
Implemented marketing analytics platform.
Established product line architecture to classify over 5,000 products.
Influenced pricing and product strategy for new market launches into Central Eastern Europe and Ireland.
Assessed emerging markets for category expansion and viability.
Traveled to Russia and South Africa.
Reduced marketing costs through production efficiencies; generated over $350K in savings.
A $160M global marketer and developer of infant and toddler products.
Currently a brand of TOMY.
Vice President, 01/1984 to 01/2001 Company Name – City, State
Recruited as member of senior management team to turnaround stagnant sales and rebuild marketing group.
Responsible for strategy development, portfolio planning, marketing, and P&L management of 200+ product line.
Grew sales 13% in 2 years through new product programs, promotions, and improvements to existing products.
Introduced "best in class" marketing practices to strengthen product differentiation and marketing effectiveness.
Led design of new portfolio planning process that enabled teams to set priorities against strategic and financial goals.
Developed 3 year strategic roadmap for 23 category segments based on consumer segmentation, brand role, and investment profile.
Created and presented customer specific marketing plans and new products to Wal-Mart, Target, Babies R Us, Sears, and JC Penney.
Presented marketing strategy, product portfolio and financial performance to private equity firms as part of due diligence process.
A $1.4B leading marketer of fruit-based beverages and foods.
Director of Business Development and Operations, 01/1982 to 01/1984 Company Name – City, State
Led long-range strategic planning, new product direction, marketing, and business operations of Citrus Division with full P&L accountability.
Held Business Unit Management positions in the Cranberry Beverage, Cranberry Sauce and Non-Patronage divisions prior to Director role.
Achieved financial goals for $230M Citrus Division for three consecutive years, exceeding industry average by 100%.
Developed $55M Ruby Red & Tangerine business.
Achieved #1 new product rating (share grew 15%).
Led development of premium juice line that scored in top 20% of new product ranking database.
Conceived innovative marketing campaign, increasing sales by 20% and improving cost efficiencies.
Negotiated successful strategic alliance that increased fresh fruit sales by 30%, reduced customer complaints and improved marketing efficiencies.
Created brand-licensing business to build brand awareness and generate $1M+ in royalties.
Changed operational practices to improve product quality, increasing sales 12%.
Repositioned liquid concentrate business, reversing double-digit declines to +14%.
Awarded Best Repositioning Brammy Honor from Food & Beverage Marketing.
Increased single serve beverage profits by 19% by consolidating manufacturing and streamlining product mix.
A $7.9B Fortune 100 Company and global marketer of beverages and snacks.
Product Management & Strategic Planning positions Created, presented and implemented brand marketing plans for Pepsi-Cola, A&W, and Schweppes.
Analyzed pricing, product and category performance to determine opportunities for growth.
Presented market performance and business plans to senior management and company-owned bottlers.
Master of Business Administration: Babson College - City, State
Bachelor of Arts: Boston College - City, State
branding, business intelligence, business operations, business plans, content, database, creative development, Product Development, direct sales, direction, due diligence, equity, senior management, financial, innovation, International marketing, inventory, leadership, Director, Marketing & Strategy, marketing strategies, Marketing Plans, marketing strategy, market research, marketing, Market, merchandising, messaging, new product development, developer, positioning, pricing, Product Management, promotion, quality, sales, strategy, strategy development, strategic, Strategic Planning, website
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