After looking at everything in this resume there are things you don't see. Such as the most read article of all time at DragIllustrated.com, a mini documentary filmed and edited at Sunset Performance, and a Lifestyle Based Facebook page that has existed for four years reaching every single bracket racer on social media (literally, all of them). You don't see someone who's traveled to every major bracket race, NHRA National Event, major SuperX races, the Chili Bowl, Kings Royal, and Snowball Derby. You also can't see someone who flipped race cars in the off-season to make extra money, or the man who made GoPro Cameras cool to have in race cars.
Summit has the buying power, but JEG'S has the heart strings of racers and car enthusiasts. That's the difference between the two companies. When Scott "Woody" Woodruff retires from Head of Motorsports Marketing at JEG'S T.J. Coughlin will take his spot more than likely. The motorsports world is at a point where the old guard is getting... old. So in the words of Jamey Johnson "who's gonna ride us away, when the last cowboy's gone?" The generation that is taking over is millennials. Who better to have on your team marketing the products Summit sells along with the brand that Summit is than a millennial racer who's learned marketing from the best? In just the short time that I've talked to Brian Nutter I've brainstormed several big ideas that I'd love to talk to the people at Summit about. Give me a call.
Thanks, Mike Shabareck
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