A talented and results-producing marketing leader with a record of accomplishment in planning, developing and executing high performing marketing strategies that deliver on business goals and objectives. An innovative and adaptable approach that is demonstrated by a history of highly successful revenue generation in all market conditions. Expert at creating/capitalizing on networks, liaisons and business connections that maximize profitability. A team builder with strong P&L and general management skills.
Strategic Business, Market & Sales Planning
Revitalizing Stagnant & Declining Sales
Performance Enhancement & Succession Planning
Integration of Marketing Channels
Market Evaluation, Penetration & Expansion
High caliber presentation, negotiation and closing skills
SEO and SEM tactics and strategies
Major Account Development & Portfolio Mgmt.
Key role on a winning U.S. Presidential campaign. First employee of a start-up marketing agency that was built and sold to Omnicom. President of a successful marketing agency for 11 years. Skilled in all areas of traditional direct marketing (database, direct mail, telemarketing) as well as online, SEO and SEM strategy and integration of marketing channels.
VICE PRESIDENT November 2011 to CurrentRESPONSE MINE INTERACTIVE － Atlanta, GA
Direct the marketing and communication strategy for a pay for performance digital marketing agency.
Hold the responsibility of all team members and their work product within my business verticals.
Own the responsibility of the relationship with the client and profitability of all accounts.
Set the priorities for dedicated account service team and work with the media operations, analytics team and procure necessary support from shared services (Creative, IT, etc.) to ensure throughput and profitability on all accounts.
Aid in winning new business opportunities.
Member of the agency executive committee; which provides the global strategic vision and drives the direction of the company.
Approximately 30% of my time is spent on the road, meeting with clients and prospects.
I provide strategic direction and consultative services while presenting status updates, new initiatives and capabilities.
Skilled in PowerPoint production and presentation.
PRESIDENT May 2000 to October 2011BAUM COMMUNICATIONS LLC － Vienna, VA
Founded a marketing and communications agency that had generated nearly $10,000,000 in marketing and consulting revenues over 10 years.
Was responsible for the formulation of all sales and marketing planning initiatives.
Oversaw the strategic management and operational oversight of the company in order to provide streamlined operations, low operating costs, and greater profitability.
Was responsible for all executive level management and planning, in addition to ownership of all client relationships including strategic program design and tactical delivery.
Consulting services focus on marketing strategy, on-site marketing consultancy/training, plan assessment along with specific recommendations for enhancing operations and strategy.
Working knowledge of and experience with SEO/SEM, Web Site development, Google AdWords and Analytics, Social Marketing, E-Commerce, Blogs, Mobil Marketing and Web Chat.
Thorough analysis and synthesis of marketing data to provide meaningful and actionable advice that meets clients' business objectives to run marketing programs effectively and efficiently and ultimately, increase revenue, reduce cost, and enhance overall profitability.
VICE PRESIDENT January 1988 to January 1999RAPP COLLINS WORLDWIDE OPTIMA DIRECT, INC － Vienna, VA
Was the first employee of a startup direct marketing agency that became an industry leader and was sold to Rapp Collins Worldwide.
Worked at virtually every position in the agency over a period of 11 years and held the position of Vice President, Client Services.
Had management oversight and P&L responsibility for several segments of the agency.
I was directly responsible for approximately $10,000,000 of business per year.
Managed the government affairs division for seven years.
Managed political marketing campaigns for clients such as Philip Morris USA, Miller Brewing Company, Pharmaceutical Manufacturers Association and the National Restaurant Association.
Responsible for setting the strategy, developing the resources and overseeing a staff to ensure that each program was perfectly executed and met clients' goals and objectives.
Lead trainer on a trade association sponsored, nationwide effort, aimed at teaching member companies how to execute effective grass roots communications.
Trained staff of several Fortune 100 companies on how to organize and execute marketing programs aimed at influencing legislation.
Managed PBS fundraising for six years.
Working with WNET, WTTW and CPB on direct mail and telemarketing fundraising initiatives; including an interactive membership drive program centered on a Ken Burn's Series where my team managed membership drives for over 40 local PBS's stations at one time.
Lead account executive on a multi-million dollar customer loyalty program run by a large Regional Bell Operating Company.
Responsible for using direct marketing programs to acquire businesses to participate in a local marketing activity sponsored by the RBOC.
Bachelor of Science : Political Science, 1987State University of New York － Oneonta, NYPolitical Science
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