Vice President Resume Example
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VICE PRESIDENT
Summary
Senior marketing and communications executive with 15+ years of experience establishing and building brands in the healthcare, science and technology industries. Skilled at defining brand/product positioning and developing the strategic plans that consistently attract and engage customers. A storyteller with a passion for developing great content and an authentic teammate who loves solving complex problems with genuine people
Experience
Vice PresidentOct 2007 to Current
- An online patient network that improves lives and a real-time research platform that advances medicine.
- Marketing Communications & Engagement.
- Leading and coaching a growing 20-person marketing team that manages the end-to-end customer experience with the brand, including member/customer acquisition and retention.
- Building new marketing/project management group to support Strategic Partnership team through the entire sales cycle.
- Establishing a widely admired model for creating cohesive and customized customer experiences to support longitudinal data sharing that is used to accelerate disease research and create patient value.
- Managing new go-to-market strategies and launch campaigns for evolving product portfolio; includes product positioning, messaging and competitive differentiation.
- Launching new marketing and engagement programs, including company's most successful DataforGood campaign resulting in 69 million impressions and 46% increase in engagement during that time.
- Directing customer service team that handles all product support inquiries (18k annually), moderates online community (136k forum posts) and manages member loyalty programs.
- Spearheading content marketing team that produces 4.3 million emails (annually), 1k+ social media, videos and blogs.
- Developing key internal workstreams and processes to promote cross-functional efficiency amongst marketing, research and product teams in executing all client projects.
Communications and Marketing DirectorNov 2005 to Aug 2007
Acosta, Inc.
Acosta, Inc.
- Set strategy to increase patient acquisition with special focus on corporate communications and digital marketing.
- Managed all corporate communications and campaigns resulting in major media coverage (CBS Evening News, New York Times, Wall Street Journal, BusinessWeek); also managed all crisis communications, content influencing overall brand image, thought leadership framework and engagement messaging to the community.
- Established company's brand voice and operational guidelines.
- Supervised small team responsible for all B2C and B2B marketing programs, including first product launches.
- Conceptualized and executed organization's first-ever patient engagement/brand loyalty programs Industry-specific research and advisory service companies helping executives maximize technology decisions.
Marketing ManagerAug 2000 to Sep 2005
Starry
Starry
- Maximized brand identity and awareness for newly launched Health Industry Insights through integrated marketing.
- Set all Insights companies' strategic media relations direction for more than 20 analysts resulting in high-visibility coverage such as Wall Street Journal, NPR, Investor's Business Daily, San Jose Business Journal, USA Today.
- Developed go-to-market campaigns (e.g., using events, PR, direct email) and all related materials to support sales, such as product one-sheets, direct-to-consumer emails, electronic newsletters, and customized brochures.
- Developed communications strategy and messaging for IDC's corporate announcements and major initiatives, such as new business or product launches, acquisitions, and company milestones; measured and analyzed campaign results using Salesforce and media placement tracker Award-winning producer of media properties and executive programs for C-level executives who use technology to prosper in business.
- Brands include CIO, CMO, CSO magazines and associated brand extensions (websites, events, online communities).
Communications and Operations Manager
- Orchestrated development of marketing program and sales materials for policy event resulting in one quarter million dollars ($250,000) of unplanned underwriting sales revenue.
- Secured high-visibility media coverage for CSO magazine and brand extensions.
- Managed content development and operations for multi-media policy event series with the U.S.
- Departments of Homeland Security and Commerce; events included a combination of staged live performance, satellite broadcast and webcast, and featured thought-leaders from President's Cabinet, Congress, Senate, Secret Service, and Coast Guard.
- Created database systems and processes for special projects, including government contracts and new magazine launches.
Education and Training
Bachelor's of Arts (BA), English and CommunicationsMay 2000Boston CollegeEnglish and Communications
Master's of Business Administration (MBA)December 2005Suffolk University
Interests
I have a very close-knit family and love spending all my free time with them. I also enjoy volunteering my time to help individuals or groups create/have great experiences. Here are a few of my favorites:
*Coach - Newton Youth Soccer, 2013 - 2015; Jackson Walnut Park Basketball, 2014; Watertown Youth Soccer, 2011-2013; Watertown Field Hockey, 1996 - 2002
*Set Design - All Newton Music School, 2013-2014
*Videographer - Boston College Children's Center, 2011 - 2012; friend/family projects
2
Skills
acquisitions, B2B, brand identity, broadcast, brochures, C, coaching, competitive, content development, content, contracts, corporate communications, crisis communications, client, customer service, database, Directing, direction, email, focus, functional, government, image, leadership, Managing, market strategies, marketing, market, Marketing Communications, materials, media placement, media relations, messaging, multi-media, network, newsletters, positioning, PR, processes, research and product, producer, project management, prosper, real-time, research, sales, San, strategy, Strategic, underwriting, websites
Additional Information
- Interests/Activities I have a very close-knit family and love spending all my free time with them. I also enjoy volunteering my time to help individuals or groups create/have great experiences. Here are a few of my favorites: *Coach - Newton Youth Soccer, 2013 - 2015; Jackson Walnut Park Basketball, 2014; Watertown Youth Soccer, 2011-2013; Watertown Field Hockey, 1996 - 2002 *Set Design - All Newton Music School, 2013-2014 *Videographer - Boston College Children's Center, 2011 - 2012; friend/family projects 2
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Resume Overview
School Attended
- Boston College
- Suffolk University
Job Titles Held:
- Vice President
- Communications and Marketing Director
- Marketing Manager
- Communications and Operations Manager
Degrees
- Bachelor's of Arts (BA) , English and Communications May 2000
Master's of Business Administration (MBA) December 2005
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