Vice President, 03/2010 - 07/2019 Bmo – Elm Grove, WI,
Responsible for all marketing, communications, CRM and system applications to meet company KPI's and build our brand while retaining client engagement and success rates for a national debt reduction company and consumer lender.
Responsible for the strategy, implementation, management, measurement and optimization of all marketing and sales related processes including direct mail, digital marketing and CRM, including acquisition, retention and transactional communications.
Developed and implemented marketing automation campaigns for demand generation programs to drive awareness and engagement efforts utilizing integrated enterprise applications and SiSence dashboard reporting.
Consistently implemented digital and traditional lead generation campaigns resulting in over 8,000 new prospect calls monthly to our sales call center, while maximizing conversions with automated lead optimization contact strategies including integrated phone, text, email and custom content communications to nurture and promote action.
Planned, executed, maintained, tracked and optimized SEO, PPC, reputation management, content development and social media campaigns internally, while directing all agency partner relationships.
Selected and implemented front to back end loan origination software solution utilizing agile project management approach including automated underwriting platform that was fully integrated with servicing partner to create a seamless loan processing and onboarding experience for our borrowers.
Collaborate and manage cross functional marketing and fulfillment teams to develop and implement processes and communications for effective growth, retention and service delivery.
Responsible for oversight on all communications to ensure effective and compliant messaging that aligned with the company's vision, mission and values.
Vice President, 05/2006 - 03/2010 Bmo – Fishers, IN,
Account Management
Report to Executive Management.
Responsible for all marketing, sales, client relationship management and system applications required for effective operations and growth of a national title company.
Developed all customer communications and collateral to support business to business sales opportunities in the mortgage and financial services industry.
Responsible for the measurement and effectiveness of all marketing and sales related processes including the administration of our Salesforce CRM application and integration with our operating platform to maximize client value.
Meet directly with key national accounts to review the firm's performance and align the team's focus and service delivery practices to strengthen and grow our client's business and deepen our relationships.
Lead efforts for the company to meet sales, profitability, and business objectives culminating in the successful sale of the company to a large international entity.
Administered and implemented integrated workflow technology application to streamline processes, communications and allow real time client access to systems from order submission to file completion.
Provided accurate and timely reporting and data analytics on the company operations and sales performance/projections.
Account Management
Report to Executive Management.
Responsible for marketing management and leadership of client loyalty and CRM programs from inception to national launch for a variety of clients.
Management responsibilities for team members in cross-functional departments.
Lead pilot and/or national launch development and implementation efforts for multiple loyalty program clients across a diverse set of customer targets.
American Eagle Outfitters, Ann Taylor, Pier One Imports.
Directed customer loyalty communication integration planning to optimize pre-loyalty direct response communications and markdown strategies.
Manage reporting and analytic team to deliver relevant and timely key performance metrics for day to day and senior marketing management teams.
(Enrollment, earn, redemption, sales lift, ROI).
Coordinate online and offline marketing efforts with program partners and vendors to ensure seamless customer experience.
Maintain customer facing & customer service web applications to maximize customer engagement opportunities.
Performed all marketing management duties while providing business development and interoffice consulting role.
Management responsibilities for team members in cross-functional departments.
Provided senior marketing leadership for John Deere's Commercial & Consumer Equipment Division including P&L management responsibilities for $60MM marketing budget.
Achieved new account acquisition goals managing key marketing initiatives for MBNA America Bank and GE Capital.
Implemented a segmentation-based distribution process to improve take-one marketing program efficiencies by $1.8MM.
Lead all aspects of the advertising process to both consumer and commercial targets, including customer research, audience segmentation, creative strategy, message delivery and program ROI analysis.
(TV, Print, Internet, Radio and Direct Mail).
Achieved nine years of continual organic account growth for the John Deere assignment, with increased marketing responsibilities for several divisional targets including Residential, Commercial, Governmental, Rental, and Golf & Sports Turf.
Implemented and managed multiple CRM database systems to link all customer, product, contact, and response data allowing for program performance tracking across a 6,000+ independent dealer organization and improved customer lifetime value.
Education and Training
B.S: Business Management, Expected in - Northern Illinois University - DeKalb, IL GPA: Member National Key Honor Society
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