Highly-creative problem solver and entrepreneurial-minded marketer for top brands including Samsung; P&G; HP; Nickelodeon; Wendy's; Kellogg's; ConAgra Foods; Del Monte; and the governments of Colombia and Taiwan
*Eight years of progressive experience in public relations and marketing, with a knack for cultivating new business, running special-interest projects and managing successful teams
*Launched a start-up lifestyle & technology integrated communications agency, managed client programs and oversaw operations and branding projects
Vice President01/2016 to 01/2017Allison & PartnersNew York, NY
Samsung Consumer Mobile strategy and day-to-day lead, overseeing 12 staff for PCs, tablets, virtual reality, accessories and content & services.
Introduced Samsung Chromebook Pro and Notebook Odyssey at CES 2017; brand won 37% more awards compared to previous year; USA Today named Samsung the "highest-profile exhibitor at CES".
Directed data-driven message development and utilization for Samsung mobile products; resulted in 74% message pull-through in media coverage during CES.
Generated excitement of Samsung Chromebook Pro availability with embargoed product review event and device seeding, which led to media coverage in 339 outlets including CNET and USA Today.
Developed Mobile World Congress, Tab S3 and Galaxy Book launch strategies; managing planning and implementation across three agency partners for four events, announcements and reporting.
Chief Executive Officer/Consultant01/2013 to 01/2016Kyle ArnettNew York, NY
Secured hits for Proctor & Gamble and executive spokesperson, totaling four million impressions, to support their sponsorship of the Cincinnati Music Festival, in the Cincinnati Enquirer, WCPO-TV and Cincy Music.
Executed week-long publicity event for Taiwan Ministry of Economic Affairs at Grand Central Terminal, which was covered in 32 outlets including New York Daily News and Yahoo!.
Spearheaded publicity efforts for technology start-up Jopwell leading to placements in Forbes, CIO, Business News Daily; Jopwell is now funded by Magic Johnson and has secured Facebook and New York Times as clients.
Launched True Dude campaign by Diaper Dude at Super Bowl XLIX, coordinating integrated communications teams; placements included HuffPost Live, KTLA and product photos with NFL players.
Negotiated opportunities for New York Times columnist Melinda Emerson, including spokesperson deals with The Hartford and Web.com, unscripted TV series, live events and hits in Wall Street Journal and Fox Business.
Manager01/2013 to 01/2013NickelodeonNew York, NY
Publicity for Consumer Products, Digital and Interactive.
Secured press for Nickelodeon in several outlets, including New York Post, Parade, World Screen.
Created launch plans for Peter Rabbit, Dora the Explorer, and SpongeBob SquarePants product lines.
Successfully introduced new ways for Communications to integrate with other departments.
Media Relations Manager/Account Executive01/2011 to 01/2013Porter NovelliNew York, NY
Coordinated high-level media outreach programs with celebrity spokespeople and executives for Hewlett-Packard and Deluxe Corporation; mentored and directed team to victory of 150 million impressions for Holiday story placements.
Secured product placement for Snapfish by Hewlett-Packard in "Good Morning America" and coordinated new product tours that led to placements in The Verge and Laptop Magazine.
Secured $500k in new business for PR campaigns from Deluxe Corporation and Government of Colombia.
Internally oversaw and facilitated Hewlett-Packard account expansion across US, EMEA, APJ and LATAM regions, reported to Porter Novelli CEO and New York office managing director.
Account Executive01/2010 to 01/2011PadillaCRTNew York, NY
Launched Red Celery by Duda Farm Fresh Foods with an exclusive in the Associated Press, resulting in 500 media placements, including Reuters and ABC World News.
Executed Silver SABRE award-winning PR and digital programs with Beyonce's fitness trainer Marco Borges, generated 30,000 "Fan of Bananas" Facebook fans for Del Monte.
Produced live stream event with Food Network's Hungry Girl Lisa Lillian for Council of Responsible Nutrition, drawing in more than 3,000 viewers.
Won Gold SABRE Finalist, IACP Excellence and two Hermes Creative Awards for Duda Farm Fresh Foods in media relations, corporate marketing, product launch and online campaign categories.
Publicist/Account Coordinator01/2008 to 01/2010KetchumChicago, IL
Secured media placements including "Today" show for Frito-Lay and Orville Redenbacher, "WGN America" for FedEx and USA Today for Wendy's.
Negotiated and secured Car and Driver placement for Navistar, which contributed to winning PR Week's Business-to-Business Campaign of the Year award.
Managed and produced national and regional media tours, community management and blogger outreach for Kellogg's and ConAgra Foods.
Supported crisis management initiatives for Chef Boyardee and State Street Bank.
Pulse Theatre Company, Board Member/Producer, "A Streetcar Named Desire" 2014-2015
*Defy Ventures, Volunteer Business Coach 2012-2013
*Center Against Domestic Violence, Board Member/Chair, Strategic Planning 2011-2014
*National Association of Black Journalists, Member/Committee Member 2008-2013
*Youth Crime Watch of America, Board Member/Chair, Marketing & Membership 2001-2008
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
Companies Worked For:
Allison & Partners
Job Titles Held:
Chief Executive Officer/Consultant
Media Relations Manager/Account Executive
B.A : Marketing Communications/Public Relations
Create a job alert for [job role title] at [location].