Driven and innovative senior marketing professional with 15+ years of comprehensive industry experience. Strategic and forward thinking business and organizational planner with a strength in aligning organizational priorities with well thought out brand and digital strategies. A leader who motivates cross functional teams that drive customer engagements, satisfaction, and loyalty.
Skills
Strategic Marketing and Communications Planning
Revenue and Profit Maximization
Brand Strategy and Management
Design and Editorial Oversight
Digital Marketing Technology Management
Creative Idea Generation
Integrated Campaign Implementation and Analysis
Online and Digital and Social Marketing Strategist
Media and Public Relations Management
Event Planning
Partner and Client Relationship Management
Critical Thinking
Collaboration
Team Building
Experience
Vice President, Marketing and Communications, 10/2017 to 11/XXX1 Zones, Inc. – Weston, FL,
Converted a stagnant and siloed department into a highly productive team of eight using an internal client centered approach and consistent planning and implementation systems. Enhanced team competencies and core capabilities, while improving processes to boost outcomes in product revenue and member engagement.
Led and implemented a comprehensive and cross departmental brand strategy initiative to leverage APhA's position as the only organization advocating for all of pharmacy, resulting in a new corporate identity platform including a new logo, design elements, tagline, and message platform.
Transformed all digital communications platforms for an integrated approach. Implemented new digital management tools for improved presence on social media, launched a new social platform (LinkedIn) reduced email sends and redundancies, improved engagements with email and social content, and documented ROI on advertising budgets.
Led the strategy and implemented communications for APhA’s flagship advocacy and policy priorities, and signature annual public relations campaign American Pharmacists Month elevating the public perception of pharmacists’ capabilities and working to secure regulatory and federal authorities for pharmacists as providers of patient care. Accomplishments included the rebranding of campaign messaging and creative concepts, content creation, campaign planning, management, and measurement.
Collaborated with colleagues to identify operational challenges and plan improvements. Participating in task forces to develop APhA's strategic plan, digital strategy, new member models, and member engagement improvements.
Communicated regularly with Senior Leadership team members to deliver pertinent details related to progress status and direction for projects.
Director, Marketing, 10/2012 to 05/2017 Endocrine Society – City, STATE,
Steered marketing strategies and plans for revenue generation and brand awareness programs including member acquisition, events and annual conferences, books and journals.
Accomplished the highest registration of attendance for the Endocrine Society's annual meetings (ENDO) for two consecutive years.
Oversaw the redesign and messaging strategies and launch for multiple product lines including ENDO, and four premier journals.
Released a new online training model that met budget forecasts and caught 97% of the demand for fellowship training programs.
Led structured annual marketing campaigns serving different segments using digital strategies and valuable content across communications channels.
Oriented, trained, and directed staff to achieve objectives.
Director, CareerPharm, 2002 to 2012 American Society Of Health System Pharmacists – City, STATE,
Promoted to Director, CareerPharm in 2002 to grow ASHP's career service product line in both B2B and B2C segments.
Ran marketing, business development, and sales operations, expanding reach and growing client and partner base. Increased the effectiveness of promotional campaigns through social media and other digital marketing approaches.
Realigned the product marketing plan and the messaging to target a new market and expand sales opportunities, resulting in a 45% rise in revenue over five years.
Led a microsite redesign effort increasing access to a job board and registration for the annual recruiting event
Implemented social media and digital advertising channels, including "ask me anything" events and twitter chats, authored a career focused blog to drive interest in our events and job posting.
Developed and launched new digital advertising products to expand revenues and supplement diminishing print sales.
Marketing Manager, 2002-2005
Instituted marketing campaigns and successfully achieved sales and business objectives for ASHP membership and meetings.
Modified the spectrum of marketing strategies to include new digital tools via email promotions and eNewsletters, enhancing outreach, saving direct mail costs and resulting in a substantial rise in YOY membership and attendance.
Analyzed campaign outcomes to determine initiatives and develop future campaigns.
Partnered with external agencies to generate branded promotional materials.
Conducted market research and performed trend analysis to gain insights and drive decisions based on the market situation, consumer preferences, and needs.
Education and Training
Bachelor of Arts: , Expected in Seton Hall University - South Orange, NJ GPA:
Marketing Certificate: , Expected in New York University - New York, NY, GPA:
Public Relations Certificate: , Expected in George Washington University - Washington, DC, GPA:
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