SALES & MARKETING EXECUTIVE
Entrepreneurial Sales and Marketing Executive bringing a strong history and key understanding of brand building, team management, and sales management in the luxury goods market. Innovative and creative with a proven track record of developing both start-up and established brands in the US market. Recognized for commitment and goal focused accomplishments in sales, marketing, networking and relationship building with key top-level management.
US Sales DirectorMay 2011 - Current LOU-Paris/ VFBNew York, NY
Oversee all aspects for the re-launch and brand building of the LOU brand in the US Market.
Oversee all US operations of sales and marketing, including strategic business development, P&L responsibility, forecasting, inventory management, and all functions public relations.
60% growth in year one; establishing national distribution of accounts from 20 to 125 independents, generating $950,000 in sales.
35% projected growth in year two.
Successful in identifying opportunities for accelerated growth.
Hired, supervise, and manage 5 sales representatives.
ConsultantMar 2008 - Apr 2011 Consulting Partners NYNew York, NY
Specializing in US startups.
Business development consulting company specializing in luxury related companies, bringing a unique perspective for operations, performance, recruiting, and organization.
Managed projects spanning from a contemporary women's RTW brand, high-end French intimate apparel brand, and luxury jewelry brands.
Developed an administrative platform consisting of organization and procedural practices for HR, CRM, billing, account receivables and profit and loss statements.
Formulated market entry strategy for US subsidiary, including business and marketing plans and sales channel strategies.
Implemented distribution platform for importing and distributing product in the US market.
VP of Sales and Marketing /DirectorMay 2002 - Mar 2008 Simone Perele US, IncNew York, NY
Established US Subsidiary of a leading luxury brand of French intimate apparel; successfully built US brand awareness, instrumental in brand placement, sales growth, and national distribution.
Oversaw all aspects of US sales, operations and strategic business development
VP of Sales and MarketingJan 2001 - Jan 2002 Krista H. TonraLa Cosa, IncNew York, NY
Oversaw all sales and marketing functions for high-end lounge/daywear company.
Repositioned company from daywear to lounge/ lifestyle brand that increased distribution channels from intimate to ready-to-wear.
Doubled distribution channels within one year.
Developed product/brand positioning in Saks Fifth Avenue, Barney's-New York, and 300 intimate and ready-to-wear specialty retailers.
Senior Key Account ExecutiveJan 1999 - Jan 2001 Aubade-Lingerie de FemmeNew York, NY
Key participant in the set up of US operations and business development of US subsidiary of leading French intimate apparel company.
Responsible for training and management of all US account executives.
Generated over $3 million in sales in 2001.
Developed "Train the Trainer" program which was launched in Saks Fifth Avenue and Nordstrom.
Achieved 25% department store growth with product knowledge trainings, replenishment models, and detailed sell-thru analysis.
Account Executive/ Brand ManagerJan 1995 - Jan 1999 SKF/Argento Vivo Sterling Silver CoNew York, NY
Oversaw the designer division of a sterling silver jewelry and accessories wholesale company including the licensee collections for Cynthia Rowley, department store private label and Banana Republic private label programs.
Responsible for all aspects of sales and account management, including sales staff in New York, Atlanta and Dallas showrooms.
Tradeshow management and participation with MAGIC, Accessories Circuit, JCK and Intermezzo shows.
Women's RTW Department Manager and Sales SpecialistJan 1991 - Jan 1995 CharivariNew York, NY
Oversaw operations for women's ready-to-wear department.
Ensured all visual and merchandising levels were consistent with company standards.
Managed staff of 15, and consistently exceed targeted sales goals.
Bachelor of Arts: University of MinnesotaMinneapolis, Minnesota
account management, administrative, Avenue, billing, budget, Business development, consulting, CRM, financial, forecasting, French, human resources, HR, inventory management, inventory, Lotus Notes, MAGIC, marketing plans, marketing, Market, merchandising, all Microsoft, Excel, Office Applications, Outlook, PowerPoint, Word, positioning, profit, profit and loss, public relations, recruiting, sales, sales forecasting, strategy, strategic, supply-chain management, Trainer, unique