trade marketing representative resume example with 6+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,

Skilled marketing professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing subscription-based businesses. Versed in all aspects of marketing campaigns from concept development to execution and launch with a wide range of experience attained from working in a demanding environment. A self driven professional with an eye for detail and a focused approach to any challenge. I am capable of working with deadlines, with no supervision and quick to grasp new ideas and leadership prospects as well as additional responsibilities. A committed team leader well versed in today's marketing trends. I would like to use my marketing & management knowledge experience to work towards building the company's reputation, revenue and goals.


  • To keep learning and adopting new Marketing techniques.
  • To set the trend in professionalism in Marketing.
  • Analytical thinking and planning
  • Strategic thinking
  • Creative thinking
  • Time management skills
  • Organization and prioritization skills
  • Decision making.

  • Strong interpersonal communication skills
  • Teamwork
  • People management
  • Problem solving, use of judgement to solve issues efficiently
  • Quick learning ability.
  • Grew new mobile sim-card activations by 17% in my assigned territory through placement of activation sales teams at bus terminals in rural markets while working at Celtel Kenya
  • Devised an entertainment outlet coverage plan which saw increased monthly sales of Global Drive Brands by a million sticks weekly
  • Increased profits for tobacco distribution partners by 9% through developing route rationalization which harmonized inefficient and loss making routes and increased coverage for and improved coverage.
  • Improved rural market coverage and product penetration through issuing motorbikes to key traders on hire purchase which grow sales by 13% and market share by 5% in 3 months while at BAT Kenya.

2008 to 07/2012 Trade Marketing Representative Cedars Sinai | Anaheim, ,
  • Ensured that objectives in terms of availability, visibility, volume, margin, quality and customer price of products were achieved for the assigned territory.
  • Executed the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the marketing cycle plan.
  • Trained customers where necessary, providing required material and instructions.
  • Negotiated retail touch points (i.e.positioning, visibility, investment) based on communication strategy following guidelines set by the merchandising team.
  • Provided data and maintained accurate records on competitors moves, sales and distribution performance in order to guarantee that Area manager, Channel Managers and Trade Development manager were fully informed at all times to assist in business planning.
  • Managed all assigned funds, materials and equipment in a secure and efficient manner in order to maximize use of Organizations' assets.
  • Monitored cigarette brands performance in the outlets (BAT's and competitors')
  • Gathered and provided ideas on how to develop retail touch points
  • Shared data regarding trade outlets with distribution sales representatives responsible for their coverage
  • Provided information on retail environment to the merchandising team in order for them to develop appropriate retail touch points
  • Developed an effective working relationship with customers by providing assistance and support through regular communication and prompt handling of market issues.
  • Achievements - Developed initiatives that led to revenue and market share growth for the business
  • Continuously achieved my key performance objectives which led to value addition for the business
  • Built strong relationships with strategic business partners which ensured continuous growth and implementation of company objectives in the trade
  • Was part of a team that was awarded as the best performing in terms of volume and market share growth for two years in a row.

09/2007 to 11/2007 Business Development Consultant Danaher | Livonia, ,
  • Acted as a liaison between the clients of the software and the business.
  • Prospected various database's for potential business solutions clients.
  • Made presentations to potential clients on the business solutions product and its benefits offered to the clients.
  • Trained clients on the effective use of the business solutions software in regards to their businesses.
  • Handled all client issues raised in regards to the business solution.
  • Gave business solutions to companies/clients facing managerial and organizational difficulties in their day-to-day operations.
  • Achievements: Built strong relationships with the clients, which ultimately led to increase in growth of the product and its successful penetration of the business software solutions segment in the market.
11/2005 to 08/2007 Territory Sales Executive Wabco Holdings Inc | , SC,
  • Managed the sale and distribution of all Celtel products in the assigned territory
  • Acted as the prime interface between Celtel and the distributor in the assigned territory
  • Ensured availability of Celtel products and services in the territory
  • Ensured the visibility of the Celtel brand throughout the territory.
  • Planned and held promotional activities in the territory through caravans, road shows & competitions so as to grow Celtel business in the territory and help the distributor meet the set targets.
  • Handled all distributor issues in the territory in regards to Celtel.
  • Managed the distributor staff in terms of planning, route planning and organization so as to effectively distribute Celtel's products
  • Trained distributor staff on Celtel products so as to enable them to be competent in distribution.
  • Achievements:- I continuously met my set customer activation & sales targets through implementation of company initiatives and penetration strategies and was able to understand the dynamics of dealing with current and potential customers from a basic standpoint.
  • Gained valuable experience in the telecommunications sector in Kenya and was able to grow the company's business in my assigned territory.

03/2005 to 06/2005 Intern KENYA COMMERCIAL BANK LIMITED | , ,
  • Attached to sales managers responsible for dispensing sales management duties.
  • Authorized credit card transactions
  • Developed a client base through marketing the various card center products
  • Participated in Card Center promotional activities for their products
  • Visited and handled issues raised by Card Center acquiring partners
  • Sourced for potential clients through searching the KCB customer database
  • Handled customer complaints regarding the Card Center
  • Prepared and sent customer credit card statements.
  • I was able to recruit several outlets so as to have them accepting & processing KCB card center transaction payments
  • I was able to understand the dynamics of the credit card business in the banking industry.
  • I managed to sign up several new clients onto the credit card services that were on offer by the bank.
Expected in 2005 to to Bachelor of Science | International Business Administration Marketing United States International University - Africa, Nairobi, Nairobi GPA:

Minor in Marketing & Management

Additional Information
  • Professional qualifications - International Computer Driving License at IAT (proficiency in MS office)
  • Training Courses attended include: - Presentation Skills Training (British Council), Customer Care Time Management, Anti - illicit tobacco trade, International tobacco brand marketing overview


  • I enjoy reading - Technology and Marketing books.
  • Team sports i.e. football and basketball.
  • Volunteered at Nairobi women's hospital for 3 months

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Resume Overview

School Attended

  • United States International University - Africa

Job Titles Held:

  • Trade Marketing Representative
  • Business Development Consultant
  • Territory Sales Executive
  • Intern


  • Bachelor of Science

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