Marketing Manager / District Manager with Creative professional and extensive project experience from concept to development. Talents include Field Merchandising Management · Branding Strategies Program/Product Launch Campaigns · Promotional Event Execution · Promotional/Market Development Planning Customer Acquisition/Retention Strategies · Employee Training and Development · Compliance Management Consumer/Market Research & Analysis · Product Development/Placement · Budgeting Field Team Tool & Materials Development · Team Mentoring/Development of· Sampling/Event/Media Kits
Core Qualifications
Training and Development
Client Relations
Cultivating and maintaining relationships with staff and clients
Results Oriented
Proficient in Microsoft office
Leadership driven to provide the best results for clients and employers
Recuriting from all geographic locations
Cultivating relationships with Government officials
Taking employees with unknown skills and turning them into a workforce that demands the respect of their peers.
Partner with Blackhawk Network client team regarding field operations for retail representatives working in big box retailers.
Supervise 30-35 part time retail representatives merchandising client products in grocery, big box and c-store locations in the Mid-South/Mid-Atlantic region.
Train reps on company process, policies, procedures, and position responsibilities.
Ensure quality execution by conducting audits and work with Retail Representatives to assess, train, and develop retail skills and knowledge.
Generate weekly summary reports for management and client team.
Monitor and manage payroll time entries and expenses to maximize territory contribution.
Manage execution and overall performance of Reps by working through field support agents to ensure completion of tasks.
Develop and manage each geographic territory to have maximum flexibility and capability delivering the capacity and diversity needs of the organization.
Assign and manage team projects to utilize efficiencies and ensure quality execution.
Schedules and manages client work with in territory.
Inspect company equipment/assets on a regular basis to ensure proper maintenance.
Build solid relationships with agency and client team members.
Field Operations Manager, 04/2013 - 2014 Spectrum – North Wilkesboro, NC,
Client: Samsung Mobile.
Support and partner with Samsung Mobile client team regarding field operations for sales consultants working in big box SIS.
retailers.
Recruitment and Training of new employees · Support and supervise approximately 150 full time and part time sales consultants staffing big box SIS locations in the Mid-South Area.
Manage all aspects of onboarding/hiring (offer calls, determining pay rates, onboarding/hiring requirement compliance, etc.) and training processes for new hires.
Set up and manage national training events for full time and part time sales staff.
Work with internal operations team to provide field staff has the necessary tools and resources to achieve goals and objectives set by the client.
Ensure timely, valid completion of all program reporting standards and compliance expectations.
Handle all aspects of performance management, including coaching, training, and corrective measures.
Process payroll daily for all direct reports, as well as audit and approve expense reports for full time employees.
Set performance standards and identify methods to achieve, audit and consistently improve performance results.
Build solid relationships with agency and client team members.
District Manager, 01/2007 - 05/2013 Centerplate Catering Hospitality Services – Lake Placid, NY,
Client: Walt Disney.
Coordinate field operations for this sales and marketing company that provides store-level merchandising, product sales, and.
team training services for client products in national retailers and movie theaters.
Travel extensively (70%) to manage merchandising and sales specialists servicing Big Box retail and movie theater locations covering the Mid-South Region.
Manage all aspects of field operations, including establishing goals, collecting performance data, preparing and analyzing district performance reports for the corporate office, and approving district payroll daily.
Order new and track inventory of Point of Purchase (POP) materials in the field.
Ensure quality execution by conducting weekly audits and working with merchandising and sales specialists in the field to assess, train, and develop their skills and knowledge while ensuring all current client graphics and POP materials were displayed.
Work with field team to verify that compliance on all Back-of-House policies is being met in all retailers.
Improve team performance by preparing weekly communications for the field staff and maintaining a district database that tracks store/client details, visits, problems, and corrective actions.
Build and maintain positive relationships with all levels of retail management, vendors, clients, and staff to ensure effective program execution, secures loyalty, and ensures satisfaction.
Meet regularly with retail/theater managers to build relationships and keep them updated on promotional and merchandising activities.
Consistently meet and exceed goals based on achievement of key performance indicators and maintained a team of dedicated, quality employees.
Program Market Manager, 01/2005 - 01/2007 MEDIA STAR PROMOTIONS R J Reynolds – City, STATE,
Directed the Nashville and surrounding area marketing efforts for this integrated marketing agency providing a range of.
services including branding, product development, event promotion, experiential marketing, social media marketing, and.
consumer engagement.
Managed and provided leadership direction to a team of 10 promotional specialists responsible for promoting an RJ Reynolds consumer product line in over 350 retail and nightclub locations throughout Nashville metro and the surrounding areas.
Directed the launch of the new RJ Reynolds sampling program for the Nashville area, including conducting market research and making sales calls to identify and select most appropriate venues that would generate the maximum product/promotional impact.
Screened, recruited, and trained new employees; prepared weekly schedules for sampling/distribution locations; conducted weekly field staff audits to track and improve performance; and prepared payroll reports.
Maintained event and gift budgets and allocated funds for event venues and consumer gifts.
Secured new events by preparing sampling event proposals for prospective venues/locations.
Managed sampling team for event locations and prepared event evaluations for clients.
Maintained market specific database to track results and prepare reports for future event schedules.
Prepared and reviewed weekly sampling reports for the corporate office and clients; prepared weekly inventory and gratis distribution reports for the corporate office.
Consistently exceeded weekly sampling goals by 20% and ensured compliance with program parameters.
Executed promotional events ranging from small $500 events up to $5,000 events at larger venues.
Event Manager / Team Leader, 06/2003 - 12/2008 JASHE MARKETING – City, STATE,
Coordinated events for various consumer packaged goods and wine/spirits/beverage companies for a promotional marketing.
company that managed short-term promotional projects for companies including Smirnoff, Jack Daniels, Guinness, Captain.
Morgan's, Chevrolet, Purina, and Exxon.
Served as on-site event manager with duties that included supervising up to 8 marketing and sampling associates.
Coordinated logistics for transporting, placing, and setting up event samples and promotional kits.
Distributed samples and/or premiums to raise brand and consumer awareness.
Prepared weekly sampling and event summary reports; provided account and consumer feedback reports to clients.
Built and maintained strong client relationships.
Regularly achieved and exceeded sampling goals.
Line Producer/Location Manager, 01/2002 - 12/2002 WARROOM PRODUCTIONS – City, STATE,
Worked on the set of The Truth About Kate for this film production company performing duties that included preparing media kits, planning budget, managing media inquiries, overseeing equipment rental/purchases, supervising technicians and art crew, coordinating internal communications, supervising the audition process, planning rehearsal schedules/locations, and coordinating shooting location and scheduling.
Publicist/Fundraiser/Stage Manager, 09/1999 - 01/2002 NASNNIP PRODUCTIONS – City, STATE,
Performed numerous functions for this local theater company, including preparing/distributing media kits and press releases, managing media inquiries, planning theater fundraising plans and events, preparing budgets, coordinating equipment and costume rental and purchase, and organizing rehearsal schedules and locations.
Education
Bachelor of Business Administration: , Expected in - MIDDLE TENNESSEE STATE UNIVERSITY - Murfreesboro, TN GPA:
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