Svp Market Manager Treasury Management Sales resume example

SUFFOLK COUNTY NATIONAL BANK 2007 to 2017
Director, Cash Management and Deposit Services 2016 to 2017
Selected by Senior Leadership to develop and enhance Cash Management sales and product line. Led sales effort to increase commercial deposits through increased use of Cash Management services for current and prospective clients. Increased deposits by 10%.
• Successfully converted and retained 300 Cash Management customers through conversion to new core operating system.
• Managed and serviced portfolio of over 1600 accounts, with $482MM deposits.
• Partnered with commercial lending and branch management teams to build new client relationships.
• Directed staff through RFP process by assessing customer needs, executing cost benefit analysis, negotiating pricing to optimize profitability.
• Developed market plan and executed tactics to support overall sales goals and the banks strategic initiatives.
• Created annual departmental budget, reconciled variances and oversaw expenditures.
• Led, coached and developed team of 3 sales professionals.

First Vice President, Branch Manager 2007 to 2015
Managed the two largest branches, including the flagship branch with over $300MM in Core Deposits. Led branch-based new business development, with responsibility for branch profitability and operational efficiency.
• Executed a strategic sales plan to meet/exceed assigned sales goals with consistent double-digit growth in Commercial Deposits and Fee Income.
• Led cross-selling activities with existing/prospective customers, partnering with all business lines.
• Consistently increased branch efficiencies and customer satisfaction.
• Prepared branch budget.
• Managed, coached and trained branch staff.
• Represented the bank in community and professional associations as a member and in leadership roles.

Responsible for the development, cultivation, and management of the Small Business program in 16 Branches in Eastern Suffolk. Develop growth strategies and streamlined processes to achieve/exceed revenue goals.
• Booked $4MM in commercial loans, 40 new Business accounts with balances totaling $3.5MM in a six-month period.
• Achieved individual and region goals for lending (115%) and deposit liability (120%).
• Worked with Branch/Regional Managers to identify opportunities through proactive sales support, consultative activities and partnering. Developed and executed sales plans for all branches.
• Coached and trained branch in building quality, profitable small business relationship through in–branch training and extensive joint customer calls.