Develop and implement digital, and traditional marketing strategies for portfolio of 18 clients. Create internal policies in collaboration with executive partners to establish and achieve long-term business objectives, providing Black Box with strong and sustainable organizational leadership. Analyze, and articulate critical data points to appropriate stakeholders weekly, across roster. Identify marketing campaign KPIs, create and maintain budget, audience amplification and retention strategies, seek branding opportunities for active roster. Developed sync and licensing database, including ongoing pitching strategy.
Created and implemented full-spectrum, global marketing strategies, and budgets for artist marketing campaigns in conjunction with label partners. Analyzed and communicated critical data points to appropriate stakeholders. Identified growth areas and opportunities for priority releases across roster. Strategized with promo teams to develop strong PR campaigns to compliment sales, and marketing activations. Collaborated with digital team on implementation of innovative initiatives to engage, and retain audiences. Stayed abreast of artist, and cultural relevance within global markets.
Managed the day-to-day roster of current and former artists, including Lou Reed, The Gaslight Anthem, Kishi Bashi, Arkells, Brian Fallon, and The Violent Femmes. Created and maintained artists' touring schedules, websites, social media accounts, and DSP profiles. Oversaw operations and logistics for touring artists from initial contracts to finalization. Developed digital marketing strategies for various campaigns. Managed street teams - including recruitment, scheduling, and design of promotional materials. Processed all ASCAP, BMI, SESAC royalties for company roster.
Negotiated talent, music, and stock footage contracts associated with the reuse of existing client advertising assets around the world. Collaborated with creative, studio, and production departments to ensure the quality of various creative projects. Oversaw submission of new materials and the associated credits , completion, reports, contracts, and agreements.
Updated client's digital asset management portal, DMeX, with usage rights summaries, and applicable credit information. Maintained a client and agency contact list for Coca-Cola brands. Developed strong relationships with global clients.
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