Dynamic and creative Marketing Director with recognized product marketing and public relations expertise. Cultivated portfolio of thought leadership publications and satisfied clients and organizations, primarily in the software industry, over 20+ years of marketing leadership. Superb media, marketing technology and communications skills leading to impressive results.
Responsible for directing and implementing marketing and communications strategies for training and delivery services, including planning/budgeting for social media, trade shows, advertising, public relations, database development, webinars, website, and sales collateral.
Responsible for developing tactics to target managed security services for healthcare/medical market, speaking opportunities, market research, CRM for customer outreach and differentiation programs. Published editorials and blogs in reference to HIPAA Compliance and IT Security; developed gap analysis surveys, marketing collateral, trade show and special event collateral.
Launched Certa Cito Marketing Communications, providing public and media relations, employee development and mentoring, business proposal development, video scripting and production, vendor management, strategic planning and budgeting, content creation, social media management, copywriting, and sales collateral development.
Harris Corporation, RF Communications, Marketing Communications Director (Global), Rochester, NY (1997 to 2006)
Carestream Health Blog – Everything RAD (radiology, imaging, VIP interviews, technology trends)
1. Top Three Diagnostic Imaging Trends in 2020
2. Radiologists are Most Qualified to Evaluate Breast Imaging
3. Innovative Digital Breast Imaging Helps Improve Cancer Diagnoses
4. A Day in the Life of a Sports Radiologist
5. Lessons Learned Applied to My Career in Sports Radiology – From my Dad – Gordie Howe
6. The IoT in Healthcare in 2019
Life Sciences (Veeva, enterprise application training, managed services, technology, business processes, and soft skills)
1. Training Industry – Training and Gaining Soft Skills
2. News releases – Eagle Launches Packaged Training Services
3. Linkedin – Corporate Posts, animations, videos
4. Veeva Microsite – website copy, brochure/sell sheet copy, videos
Cyber Security in Healthcare (IT security, HIPAA compliance, regulatory issues, enterprise applications)
1. ASC Focus – Ambulatory and Surgery Center Journal: Cyber Security Tips
NJ Biz Journal/Rochester Business Journal (Ghost writer): Cyber Attacks: Here they Come, Ready or Not.
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
Companies Worked For:
Job Titles Held: