strategic communication manager resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
Executive Profile

Associate Director offering outstanding presentation, communication and cross-cultural team management skills. High-energy, results-oriented leader with an entrepreneurial attitude.

Skill Highlights
  • Leadership/communication skills
  • Business operations organization
  • Client account management
  • Brand Development
  • Human resources
  • Market research and analysis
  • Customer-oriented
  • Organizational Restructure and Change
Core Accomplishments
  • Created integrated communications plans and branding platforms for $120 million annual revenue department.
  • Improved social media channel engagement by 208%.
  • Implemented university brand strategy and launched campaigns resulting in higher than anticipated ROI.
  • Skilled communicator with outstanding reviews who routinely presented to audiences as small as 10 and as large as 2500.
  • Approved all editorial content in publications, oversaw all advertising copy, and prepared talking points for senior leaders on various topics.
  • Oversaw successful launch of all website redesigns - on time and on budget.
Professional Experience
11/2008 to 01/2015
Strategic Communication Manager Aon Corporation Somerset, NJ,
  • Create strategic marketing goals and objectives to align with university branding strategies for multi-unit division with approximately $120 million in annual revenue.
  • Launched marketing campaigns to achieve million dollar revenue goals.
  • Direct all aspects of marketing including promotions, public relations, development of communication plans/programs, direct creative services projects, oversaw multi-media production including video, website, publications, radio, and television.
  • Manage redesign including information architecture and brand design of websites increasing traffic and reducing page bounce rates (users quickly leaving pages).
  • Provide data analysis and interpretation to senior management in support of key strategic goals and objectives.
  • Implemented integrated marketing approach to leverage print, digital and social media. Average email effectiveness routinely exceeds industry averages for open and click through rates.
  • Strategic partner with the creative services team guiding the development of marketing collateral including creative design and production schedules for print, web and digital signage.
  • Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.and social media channel visibility increased by 208%. Developed tracking and benchmarking reports to share with unit leaders.
  • Established production schedules and communicated project status to stakeholders. Effectively manage deadlines.
  • Developed contingency plans and alternative solutions for all projects.
  • Initiated effective presentations to diverse audiences including students, parents, external stakeholders.
  • Oversaw staff from student interns to professional staff and provided effective coaching and leadership.
06/2003 to Current
Marketing & Leadership Principal Ul Bangalore, IN,
  • For client - developed and directed strategy to increase recruitment efforts resulting in a 16% increase in enrollment.
  • Consulted on brand strategy to increase awareness of university experience.
  • Delivered effective and engaging training program to marketing representatives responsible for delivering marketing messages.
  • Create custom marketing, customer service, and training programs for various clients including University of Colorado Boulder, Front Range Community College, Colorado State University, University of Richmond, Michigan State University.
06/2007 to 07/2008
Director Stanford University Redwood City, CA,
  • Responsible for $50 million dollar asset, 675 bed facility, and $5 million dollar operating budget.
  • Supervision of 5 full time professional staff and 20 student staff (resident assistants).
  • Achieved successful bond re-finance for ownership based on successful leasing, marketing, residence life, and operations practices.
  • Oversaw marketing and communication strategies to promote student experience and serve as public relations officer.
  • Managed corporate partner contracts and service agreements including iT, custodial, security, and dining operations.
  • Managed private/public partnership with University of Colorado Denver.
06/2003 to 05/2007
Operations Manager Corporate Experience City, STATE,
  • Cornice, Inc. - provided business analysis and strategy to executive management for high tech global company. Enhance customer service functions and training for multi-national staff and customers. Company became insolvent and closed.
  • JJ Wells - managed operations for retail operation looking to expand locations. Enhanced effectiveness and efficiency of personnel, strengthened customer response times.
06/2000 to 06/2003
Associate Director Student Life University Of Northern Colorado City, STATE,
  • Led student activities unit comprised of the following units within the student activities portfolio: Drug & Alcohol Prevention, Center for Peer Education, Greek Life, National Student Exchange, Leadership Development, Off-Campus Housing, Legal Services, Student Government, University Program Council, Women's Resource Center & Stryker Institute for Leadership Development, Community Services Office and GLBT Resource Center.
  • Supervised 8 professional and classified staff, 5 graduate assistants, 35 paid student staff/leaders, and 3,800 students involved with activities and programs.
  • Met key university objectives to increase student participation in activities annually by 10-20% growth through effective marketing and promotion.
  • Generated marketing materials including design and production as well as collaborate with university communications staff on key marketing pieces e.g. involvement brochure.
06/1997 to 04/2000
Graduate Assistant/Full-time student University Of Northern Colorado City, STATE,
  • Pursued doctorate full-time while hold graduate assistant positions in student activities, development office, and university center.
11/1993 to 06/1997
Coordinator of Greek Affairs The George Washington University City, STATE,
  • Oversaw fraternity and sorority life with membership of approximately 1,000 students representing 25 NIC, NPC, and NPHC chapters.
  • Primary liaison with neighborhood residents in conjunction with university president's office, police, legal, admissions, and alumni/development office.
  • Implemented innovative chapter achievement recognition program and recruitment education program.
  • Position required live-on responsibilities including emergency response as needed.
06/1987 to 05/1992
Associate Director College Union/Student Activities & Director Greek Life Plymouth State College City, STATE,
  • Managed student activities program including advising of programming board, senior class council, student media.
  • Responsible for entertainment contracts and overall event planning strategies.
  • Created marketing and promotional strategies to support program initiatives.
  • Supervised one full time staff member and 2 graduate assistants.
  • Oversaw Greek life program for 14 chapters including advising, leadership development, and judicial board.
Expected in
Bachelor of Arts:
Michigan State University - East Lansing, MI
Expected in
Master of Education:
University of South Carolina - Columbia, SC
Expected in
University of Northern Colorado - Greeley, CO
Selected Presentations

Marketing Relay - "Top 10 trends housing marketing professionals need to know" .

2014 ACUHO-I (Association of College and University Housing Officers-International) Annual Conference, Washington, DC, Participants from U.S., Canada, United Kingdom, Australia, South Africa, Asia, and Europe.

2013-14 Marketing Webinars - understanding marketing research and understanding marketing metrics.

For ACUHO-I members each webinar was one hour in length and co-presented with colleague from a different campus.

2011 "Marketing Strategies - What Senior Housing Officers should know"

Faculty member for AIMHO (Association of Inter-Mountain Housing Officers) Senior Housing Officer Institute

"How to deliver effective customer service".

2013 ACUHO-I annual conference and 2011 Business Operations conference.

"Project management for website development".

2011 ACUHO-I Business Operations conference.

"The Odd Couple: Student Develop and Customer Service".

2010 ACUHO-I annual conference and 2011 Business Operations conference.


"Marketing & Communication" Claire, Jessica. (2015) Talking Stick, Association of College & University Housing Officers-International (ACUHO-I)

"Marketing, Placement, Timing, and Branding: Key to Effective Volunteer Recruitment/Retention" Claire, Jessica. (2003) Campus Activities Programming.

"Attracting Non-Traditional Students to Campus Activities and leadership Programs" Claire, Jessica. (2003) Campus Activities Programming.

"Personal values and Leadership Styles in Higher Education" Team paper won UNC's 1998-99 doctoral paper competition.


Customer Experience Certification - Medialla Institute.

Non-Profit Institute for Executives Certification - Monfort College of Business, University of Northern Colorado.

HERS Institute sister program to Bryn Mawr Summer program - Wellesley College. Competitive admission.


ACUHO-I Association of College and University Housing Officers - International

2014-15 Chair Elect - marketing & communications

2013-14 Education & Resource Chair - marketing & communications committee

2011-12 Marketing Research Chair - marketing & communications committee

AMA - American Marketing Association

Member 2014-15

NASPA - Student Affairs Administrators in Higher Education



Drupal - content management system (CMS)

Microsoft Office Suite - Excel, Word, PowerPoint, Visio, Outlook

Digital Analytics - Google Analytics

Social Media - Facebook, Twitter, Instagram, YouTube

Survey software - Qualtrics, Campus Labs

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Resume Overview

School Attended

  • Michigan State University
  • University of South Carolina
  • University of Northern Colorado

Job Titles Held:

  • Strategic Communication Manager
  • Marketing & Leadership Principal
  • Director
  • Operations Manager
  • Associate Director Student Life
  • Graduate Assistant/Full-time student
  • Coordinator of Greek Affairs
  • Associate Director College Union/Student Activities & Director Greek Life


  • Bachelor of Arts
  • Master of Education
  • Ph.D.

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