Strategic Communication Manager Resume Example
Associate Director offering outstanding presentation, communication and cross-cultural team management skills. High-energy, results-oriented leader with an entrepreneurial attitude.
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- Created integrated communications plans and branding platforms for $120 million annual revenue department.
- Improved social media channel engagement by 208%.
- Implemented university brand strategy and launched campaigns resulting in higher than anticipated ROI.
- Skilled communicator with outstanding reviews who routinely presented to audiences as small as 10 and as large as 2500.
- Approved all editorial content in publications, oversaw all advertising copy, and prepared talking points for senior leaders on various topics.
- Oversaw successful launch of all website redesigns - on time and on budget.
Aon Corporation － Somerset , NJ
- Create strategic marketing goals and objectives to align with university branding strategies for multi-unit division with approximately $120 million in annual revenue.
- Launched marketing campaigns to achieve million dollar revenue goals.
- Direct all aspects of marketing including promotions, public relations, development of communication plans/programs, direct creative services projects, oversaw multi-media production including video, website, publications, radio, and television.
- Manage redesign including information architecture and brand design of websites increasing traffic and reducing page bounce rates (users quickly leaving pages).
- Provide data analysis and interpretation to senior management in support of key strategic goals and objectives.
- Implemented integrated marketing approach to leverage print, digital and social media. Average email effectiveness routinely exceeds industry averages for open and click through rates.
- Strategic partner with the creative services team guiding the development of marketing collateral including creative design and production schedules for print, web and digital signage.
- Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.and social media channel visibility increased by 208%. Developed tracking and benchmarking reports to share with unit leaders.
- Established production schedules and communicated project status to stakeholders. Effectively manage deadlines.
- Developed contingency plans and alternative solutions for all projects.
- Initiated effective presentations to diverse audiences including students, parents, external stakeholders.
- Oversaw staff from student interns to professional staff and provided effective coaching and leadership.
Ul － Bangalore , IN
- For client - developed and directed strategy to increase recruitment efforts resulting in a 16% increase in enrollment.
- Consulted on brand strategy to increase awareness of university experience.
- Delivered effective and engaging training program to marketing representatives responsible for delivering marketing messages.
- Create custom marketing, customer service, and training programs for various clients including University of Colorado Boulder, Front Range Community College, Colorado State University, University of Richmond, Michigan State University.
Stanford University － Redwood City , CA
- Responsible for $50 million dollar asset, 675 bed facility, and $5 million dollar operating budget.
- Supervision of 5 full time professional staff and 20 student staff (resident assistants).
- Achieved successful bond re-finance for ownership based on successful leasing, marketing, residence life, and operations practices.
- Oversaw marketing and communication strategies to promote student experience and serve as public relations officer.
- Managed corporate partner contracts and service agreements including iT, custodial, security, and dining operations.
- Managed private/public partnership with University of Colorado Denver.
Corporate Experience － City , STATE
- Cornice, Inc. - provided business analysis and strategy to executive management for high tech global company. Enhance customer service functions and training for multi-national staff and customers. Company became insolvent and closed.
- JJ Wells - managed operations for retail operation looking to expand locations. Enhanced effectiveness and efficiency of personnel, strengthened customer response times.
University Of Northern Colorado － City , STATE
- Led student activities unit comprised of the following units within the student activities portfolio: Drug & Alcohol Prevention, Center for Peer Education, Greek Life, National Student Exchange, Leadership Development, Off-Campus Housing, Legal Services, Student Government, University Program Council, Women's Resource Center & Stryker Institute for Leadership Development, Community Services Office and GLBT Resource Center.
- Supervised 8 professional and classified staff, 5 graduate assistants, 35 paid student staff/leaders, and 3,800 students involved with activities and programs.
- Met key university objectives to increase student participation in activities annually by 10-20% growth through effective marketing and promotion.
- Generated marketing materials including design and production as well as collaborate with university communications staff on key marketing pieces e.g. involvement brochure.
University Of Northern Colorado － City , STATE
- Pursued doctorate full-time while hold graduate assistant positions in student activities, development office, and university center.
The George Washington University － City , STATE
- Oversaw fraternity and sorority life with membership of approximately 1,000 students representing 25 NIC, NPC, and NPHC chapters.
- Primary liaison with neighborhood residents in conjunction with university president's office, police, legal, admissions, and alumni/development office.
- Implemented innovative chapter achievement recognition program and recruitment education program.
- Position required live-on responsibilities including emergency response as needed.
Plymouth State College － City , STATE
- Managed student activities program including advising of programming board, senior class council, student media.
- Responsible for entertainment contracts and overall event planning strategies.
- Created marketing and promotional strategies to support program initiatives.
- Supervised one full time staff member and 2 graduate assistants.
- Oversaw Greek life program for 14 chapters including advising, leadership development, and judicial board.
Marketing Relay - "Top 10 trends housing marketing professionals need to know" .
2014 ACUHO-I (Association of College and University Housing Officers-International) Annual Conference, Washington, DC, Participants from U.S., Canada, United Kingdom, Australia, South Africa, Asia, and Europe.
2013-14 Marketing Webinars - understanding marketing research and understanding marketing metrics.
For ACUHO-I members each webinar was one hour in length and co-presented with colleague from a different campus.
2011 "Marketing Strategies - What Senior Housing Officers should know"
Faculty member for AIMHO (Association of Inter-Mountain Housing Officers) Senior Housing Officer Institute
"How to deliver effective customer service".
2013 ACUHO-I annual conference and 2011 Business Operations conference.
"Project management for website development".
2011 ACUHO-I Business Operations conference.
"The Odd Couple: Student Develop and Customer Service".
2010 ACUHO-I annual conference and 2011 Business Operations conference.
"Marketing & Communication" Tucker, Marcie. (2015) Talking Stick, Association of College & University Housing Officers-International (ACUHO-I)
"Marketing, Placement, Timing, and Branding: Key to Effective Volunteer Recruitment/Retention" Tucker, Marcie. (2003) Campus Activities Programming.
"Attracting Non-Traditional Students to Campus Activities and leadership Programs" Tucker, Marcie. (2003) Campus Activities Programming.
"Personal values and Leadership Styles in Higher Education" Team paper won UNC's 1998-99 doctoral paper competition.
Customer Experience Certification - Medialla Institute.
Non-Profit Institute for Executives Certification - Monfort College of Business, University of Northern Colorado.
HERSInstitute sister program to Bryn Mawr Summer program - Wellesley College. Competitive admission.
ACUHO-I Association of College and University Housing Officers - International
2014-15 Chair Elect - marketing & communications
2013-14 Education & Resource Chair - marketing & communications committee
2011-12 Marketing Research Chair - marketing & communications committee
AMA - American Marketing Association
Member 2014-15 NASPA - Student Affairs Administrators in Higher Education Member
Drupal - content management system (CMS)
Microsoft Office Suite - Excel, Word, PowerPoint, Visio, Outlook
Digital Analytics - Google Analytics
Social Media - Facebook, Twitter, Instagram, YouTube
Survey software - Qualtrics, Campus Labs
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Resume Overview
School Attended
- Michigan State University
- University of South Carolina
- University of Northern Colorado
Job Titles Held:
- Strategic Communication Manager
- Marketing & Leadership Principal
- Director
- Operations Manager
- Associate Director Student Life
- Graduate Assistant/Full-time student
- Coordinator of Greek Affairs
- Associate Director College Union/Student Activities & Director Greek Life
Degrees
- Bachelor of Arts
Master of Education
Ph.D.
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