Strategic Account Executive Resume Example
Progressive marketer with consistent career growth over 25 years through roles of increased challenge, complexity, and responsibilities within B2B and B2C markets. Drives business volume through new product/service creation, innovative branding, market segmentation, and expansive communications to increase profit growth. Strategic approach to marketing: lead generation, product commercialization, business development, client acquisition and retention, and channel/partner marketing. Introduced and capitalized on marketing campaigns to improve market share by 10% to 47% in a highly competitive market environment. Builds consensus that consistently creates momentum and commitment to implement strategic initiatives with desired results. Product Management Client Relationship Brand Awareness/Strategy Marketing Communications Insights & Innovation Cross-Functional Leader Negotiation Skills Partner Development Channel Marketing Project Management Pricing Strategy Business Intelligence
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- Technology solutions consulting that became the foundation of our client's business to include unified communications, virtualization, Voice over IP, visual communications, security initiatives, physical infrastructure, power, cooling, environmental, collaboration and data infrastructure IP solutions.
- These solutions integrate the best applications from the best technology partners with a focus on implementation with agility and accuracy to create a competitive advantage for our clients.
- Developed all marketing and communications plans to use various media channels to penetrate targeted audience from Go-to-Market Strategy to Proposal Development and Customer Retention.
- Created new messaging strategy to introduce and drive value in brand name Launched successful service campaigns to introduce brand name which resulted in net new revenue of $1.6M throughout all geographic regions Nationwide market penetration in all vertical industries with over 10% in first year.
- Created a very successful Public Safety 911 practice in the Tampa Bay market.
- Utilized analytics to produce detailed, fact-based understanding of customers, markets, and channels to drive effective customer engagements.
- Successful results positioning solutions within all major Vertical Markets Managed strategic/tactical business development campaigns, resources, and budgets.
- Marketing Management/Product Development/Sales - Directing and coordinating the successful launch of several key product and service offerings in the competitive high-tech industry where speed to market from conceptual stages to launch is essential.
- Experienced identifying and implementing new market opportunities and innovative strategies, creating and implementing accountable marketing and marketing communications programs, and improving existing marketing processes and results.
- Responsible for numerous marketing initiatives that delivered best-in-class results while reducing costs and significantly improving existing marketing programs.
- Demonstrated capacity to lead team to achieve desired results and communications plan with Executive teams.
- Unique blend of sales, marketing, financial, leadership and interpersonal skills.
- Led new product and service launch which increased net new revenue by $2.1M.
- Initiated comprehensive bundling strategy that emphasized a solution selling approach and generated over $25M in new incremental revenue.
- Developed market evaluations to enhance customer experience and improve business profitability and market share growth.
- Marketing support within Sales organizations to achieve YoY revenue growth within the Customer Premise Equipment Voice Maintenance portfolio of 9.4%.
- Developed a support model, communications plan and appropriate go-to-market strategy for launch of service offerings within Avaya Partner model.
- Developed a lead generation approach to assist with upgrade the install base promotion with 47% attach rate.
- Maintained customer satisfaction rating of 100%.
- Developed and maintained partner programs to drive brand and revenue.
- Responsibilities include developing and implementing sales strategy for penetrating and growing revenues with Local and State Government.
- Focus on identification and analysis of potential business solutions within target accounts and the cultivation of key business relationships with executive management to facilitate new sales and loyalty with business partnerships.
- Extensive Sales, Marketing and Business Development experience with proven track record in growing revenues and building strong customer and internal cross-functional relationships.
- Sales Performance in 2000 over 136% of annual quota attainment.
- Achieved President's Circle Top Sales Award Sales Performance in 1999 over 166% of annual quota attainment.
- Achieved President's Circle Elite Top 1% Award.
- Primary responsibilities of strategically planning, designing, and maintaining voice/data/video communications for corporate and remote offices.
- Managed a team of 55 resources to meet service level agreements and exceed customer expectations.
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Resume Overview
School Attended
- FLORIDA METROPOLITAN UNIVERSITY
Job Titles Held:
- Strategic Account Executive
- National Sales Manager
- Telecommunications Manager
Degrees
- Bachelor of Science : Management and Marketing
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