Progressive marketer with consistent career growth over 25 years through roles of increased challenge, complexity, and responsibilities within B2B and B2C markets. Drives business volume through new product/service creation, innovative branding, market segmentation, and expansive communications to increase profit growth. Strategic approach to marketing: lead generation, product commercialization, business development, client acquisition and retention, and channel/partner marketing. Introduced and capitalized on marketing campaigns to improve market share by 10% to 47% in a highly competitive market environment. Builds consensus that consistently creates momentum and commitment to implement strategic initiatives with desired results. Product Management Client Relationship Brand Awareness/Strategy Marketing Communications Insights & Innovation Cross-Functional Leader Negotiation Skills Partner Development Channel Marketing Project Management Pricing Strategy Business Intelligence
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