Creative professional with nearly 10 years of editorial experience with a strong background in content marketing, custom publishing, journalism and digital content. Loves developing innovative content packages that drive revenue and deepens consumer engagement. Self-starter with a passion for creating powerful visitor experiences through website, mobile, email and social media.
Summary of Skills
Superb writer and editor
Focused and driven
Dedicated team player
Adobe Creative Suite
Launched mobile-responsive website, AAA.com/AutoAdvice, in April 2016, which connects users to auto-related products and articles; also helped launch, AAA.com/AtHome, in January 2017
Developed and implemented beauty and style channel for Walmart's internal employee focused magazine and website to improve employee engagement through strategic messaging
and produced Inside 10, Walmart's monthly internal five-page newsletter
for executives, which reported on customers' shopping habits, business
initiatives and merchandise trends
and launched monthly email newsletter for Walmartworld.com
09/2017 to 09/2017
Staff Reporter and PhotographerThe Mount Airy News － Mount Airy, N.C.
Covered major social and political issues in Surry County; profiled local
prominent figures in entertainment and government; reported on tourism, business and arts and entertainment; wrote 8 to
10 stories weekly.
Wrote weekly column; provided daily photography for stories; edited
Wrote one to two in-depth feature stories monthly for magazine, Simple
Pleasures; collaborated with local NBC affiliate news station for new stories
Highlights: Uncovered scandal about town manager misappropriating
town funds and wrote three-part series on it; wrote news feature on three teachers rescuing an elderly women from house fire
11/2015 to Current
Digital EditorPace － Greensoboro, N.C.
Manages, creates, writes, edits, assigns and strategizes content for AAA.com/AutoAdvice as well as a segmented, bimonthly auto insurance retention email newsletter; ensures content supports consumer conversion to and transactions within AAA's line of businesses.
Partners with internal AAA partners on strategy, development and execution of social media content.
Helps produce content as well as develop and implement strategy and visual design for new At Home website.
Collaborates with art team on all visual elements such as infographics, animation, photography and video.
Maintains a detailed editorial calendar and works closely with AAA client to ensure key messages and marketing initiatives are incorporated into social media and digital platforms; helps manage QA and approval process for content; manage and maintain editorial budget.
Regularly brainstorms and strategizes for other client brands such as Wells Fargo, Lyft, Four Seasons, Retail Me Not, Trulia and Verizon
Highlights: Helped spearhead the transition of the auto insurance retention email newsletter from Michigan-only
to 10-plus states
Wrote, edited, assigned and strategized content across print, digital,
and social media platforms for Walmart World, an internal magazine for Walmart's associates (circulation: 300,000).
Developed and managed news, style, beauty, and entertainment content channels for Walmart World magazine and Walmartworld.com; secured celebrity such as Sheryl Crow, Miranda Lambert, Nicholas Sparks and Geena Davis for coverage.
Worked closely with apparel and beauty teams at Walmart to accurately present, maintain, and implement brand marketing; also worked closely with Walmart's leadership team to ensure key messages and company initiatives are incorporated into the employee communications strategy plan.
Maintained a detailed editorial calendar; managed freelance writers and collaborated with designers.
Helped manage QA and approval process for content
Highlights: Helped manage and facilitate mobile newsroom of 30
reporters to cover Walmart's 2013 Shareholder's Meeting (our team wrote 500 associate feature stories in 5 days); created content for and helped established Walmart's Where American's Lists Get's Done (A DIY campaign)
Master of Arts: Journalism and Mass Communications Kent State University － Kent, Ohio
• Earned Robert G. McGruder
Student Media Award for advancing diversity
• Art director/co-editor of Luna Negra, a campus literary magazine
• Multimedia assistant for
Kentwired.com, campus news site
• Web editor for The Burr, the general interest student
• Teaching assistant:
researched digital and mobile journalism; helped teach journalism courses
• Completed summer reporting
internship at The Columbus Dispatch
• Freelance writer for campus
Bachelor of Arts: Mass Communications (News Editorial)Winston-Salem State University － Winston-Salem, N.C.
• News & Record Newspaper
College Scholarship Recipient—recognized for excellence in copyediting
• Editor-in-chief of News Argus, the weekly campus paper
• Tutor and writing coach for
the campus writing center; writer for the university's marketing department
• Completed summer media internships at The Winston-Salem Journal, Encore Magazine and WC Publishing
National Association of Black Journalists
Society of Professional Journalists
Photoshop, Illustrator, HTML, InDesign, Excel, Google Analytics, Final Cut Pro