Sr. Director Of Integrated Marketing resume example with 16+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Skills
Microsoft PowerPoint, Excel, Word, Social Networking (Facebook, Twitter, etc), Snag It, Photoshop & Knowledge of HTML, Omniture, Nielson @plan, Comscore, Nielson's Ad Relevance
Experience
10/2011 to PresentSr. Director of Integrated MarketingNexstar Media Group Inc. | Sacramento, CA,
Directly designed custom interactive marketing programs that drove advertising spends and brand marketing year over year with key accounts including GM, T-Mobile, Unilever brands, and more Act as a brand ambassador for all marketing projects to ensure consistent messaging Leverage strategic partners such as Facebook, Twitter, Shazam, third party vendors, on the ground event services, and more Elevate customer relationships with tailor custom presentations (pitches, case studies, wrap reports, detailed tracking) for accounts including consumer insights, performance ratings and rationale.
Provide strategic social marketing media strategy for accounts Partner with Senior Sales Management to target specific advertisers for first look opportunities to drive overall business and new business Lead and mentor a team managing new business pitches, detailed executions and overall client relationships resulting in repeat business, increased revenue and strategic alignment.
04/2010 to 10/2011DirectorWillis-Knighton Health System | Shreveport, LA,
MTVN Entertainment Digital Integrated Marketing Managed a team to produce over 65+ custom partnerships per year including integrated on air spots, in show integrations, interactive products, mobile applications and more.
Responded to an average of 7-12+ multiplatform requests for proposals from clients per week Conceptualize new marketing opportunities to be used to leverage client's brand awareness across Comedy Central properties Collaborated with content & programming to create new ad products, UGC, social media, mobile, multiplatform programs Maximized integrated marketing campaigns performance using resources with mobile, social media, blogs, newsletters and to drive successful promotion Supervised a Manager, Coordinator and Designer on day-to-day responsibilities.
01/2008 to 03/2010Associate Director of ABC Digital Sales ProgramsDISNEY- ABC Television | City, STATE,
Promoted from Manager to Associate Director in January 2009 Developed and present sponsorship opportunities with on air, online and mobile tied to ABC.com, ABCNews.com, SOAPnet.com and Oscar.com contributing to a $60MM+ digital revenue goal Streamlined the process for developing new sponsorship opportunities for the upfront and scatter selling seasons including timelines, budgets, criteria, and sales materials (sizzles, editorial calendar, one sheets) Collaborated with several internal and external departments including sales, integrated marketing, digital, entertainment marketing, legal and agencies to create tailored proposals to coincide with clients needs Partnered with Sales Management to develop sales strategy for new features and partnerships such as new high impact ad units, distribution on YouTube & HULU, partnership with Lilith Music Tour, and mobile platforms Assigned promotional tiers and pricing for all sponsorship packages based on inventory forecasts and costs.
08/2007 to 12/2007Manager of Spike TV Integrated MarketingVIACOM- MTV Networks | City, STATE,
Led sponsorship execution team to support all Spike sponsored promotions including UGC contests, video series, sweepstakes, skins, on air promotion, events etc.
Partnered with Account Executives to manage client and agency relationships from initial conception and sale of marketing packages, through execution, program recap and final client up-sell for repeat business.
Crafted proposals in conjunction with other MTVN sites for cross-promotional concepts.
Created an intranet tracking system with a third party vendor to streamline on air and online process.
09/2004 to 07/2007CoordinatorVIACOM- MTV Networks | City, STATE,
Promoted from Assistant in September 2005.
Managed day-to-day added value production process including schedules, charts, budget lines, securing partner materials, writing creative briefs and obtaining all necessary approvals.
Executed several on air promotions including tent poles, short form integrations, sweepstakes, on site events, custom promotions with key clients- Burger King, Boston Beer, Gillette, etc.
Became point person for all sales materials (DVD comp reels, one sheets, online media kits, sizzles).
Education and Training
Expected in May 2004Bachelor of Science | Marketing Advertising Management & Information SystemsTHE PENNSYLVANIA STATE UNIVERSITY, University Park, PennsylvaniaGPA: Marketing Advertising Management & Information Systems GPA: 3.85/4.0 Graduated Magna Cum Laude
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