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Sr. Director Product Marketing resume example with 20+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Executive Profile
Innovative executive, sales, and marketing professional experienced in fast paced cutting edge technology. Offering outstanding presentation, communication and cross-cultural team management skills. High-energy, results-oriented leader with an entrepreneurial attitude.
Skill Highlights
  • Leadership/communication skills
  • Product development
  • Product marketing
  • New product delivery
  • Sales
  • Team leadership
  • Collaboration
Education
Texas Tech University Lubbock, TX. Expected in 1992 Bachelor of Science : Electrical Engineering - GPA : Electrical Engineering
Core Accomplishments
Product Marketing:
  • Initiated new organizational structure, processes, and marketing strategy which resulted in new vison and direction for the company and revenue growth.
  • Launched a new product introduction methodology to align with R&D to drive revenue and customer experience, which fueled operational effecitiencey internally and for customers.
Sales:
  • Spearheaded new sales growth program which increased overall team results by 120%.

Staff Development:

  • Mentored and coached employees both in the US and abroad resulting in a increased productivity and high potential employee growth.
Professional Experience
Contentful - Sr. Director- Product Marketing
Nashville, TN, 08/2016 - Current

Directly responsible for company vision and direction. Define and create global “Go to Market” strategy and vertical focus. Duties included product documentation, roadmaps, strategy, and brand recognition. I led global teams of product marketing, demand generation, branding, events, and digital marketing. 

  • Created global "Go to Market" strategies to align and growth revenue and market share in specific targeted verticals and regions.
  • Accountable for driving revenue target of $1.2B annually.
  • Resposible for driving sales funnel growth by 30%. 
  • Defined a strategic vision and direction for future growth and global expansion to increase top line revenue by 15%.
  • Accountable for PR tied to increased stock value through product marketing.
  • Developed metrics and KPI's for measuring customer growth and expansion through product marketing and solution selling
AT&T - Director-Product Management for Marketing & Global Strategy Mobile Resource Management- AVL Fleet so
City, STATE, 2015 - 08/2016

Responsible for driving partnership with external vendor for fleet tracking solutions. Ownership of AT&T Fleet solutions products, pricing, and promotions.

  • Responsible for $150M in yearly revenue
  • Developed production targets for vendor sales and customer contracts
  • Created process for tracking portfolio shift from CAPX to OPTX model.
AT&T - Director-Product Marketing Manager for Marketing & Global Strategy Software Defined Networks/Network
City, STATE, 2014 - 2015

 Launched new ATT product suite "Network on Demand". Responsible for creating sales amd marketing processes for AT&T's Network on Demand product suite. Created the customer experience, customer presentations, "Network on Demand" product documentation and support for product launch.

  • Drive new sales revenues in excess of $100M in year one.
  • Added over 100 new customers in the first 90 days.
  • Drive new sales results for AT&T's software defined networks and o Increased net revenue growth by 20%.
AT&T - Director-Technical Project Management Technology Development Technology Service Realization.
City, STATE, 2013 - 2014
  • Create a team to compile the strategic vision of the Chairman for future growth.
  • Engage the functional business units to focus on the newly created strategic plan.
  • Developed structured cadence, milestones, business plans, and processes for strategic future vision.
  • Created the roadmap and steps for success for each business unit for chairman's future vision.
  • Executed the plan and initiatives outlined by the organization to succesfully drive new technology growth and vision.
AT&T - Director of Sales-Government, Education and Healthcare
City, STATE, 2008 - 2013

Managed a national team dedicated to driving sales revenue and customer retention. 

  • Generated $230M in revenue annually.
  • Led in sales revenue targets with 24% new sales growth
Verizon Wireless - Sr. Sales Manager - Data Sales/Data Sales Engineer
City, STATE, 2002 - 2008

Managed a team responsible for new growth in the the wireless US market.

  • Accomplished the successful introduction of CDMA data to the wireless market.
  • Implemented methods and procedures for the data sales team to drive adoption rates.
  • Developed sales requirements and measurements for enterprise to initiate data sales with new and existing customers.
Nortel Networks - Technical Network Engineer
City, STATE, 1995 - 2001
  • Product Management & Development team.
  • Sales Manager
Skills
PR, Branding, Budget Development, Business Plan Development, Business planning, Competitive Analysis, Technical Consultant, Contract Negotiations, Customer Relations, Technical Documentation, Government Contracts, Leadership, Team development, Market strategies, Marketing, Negotiations, Enterprise, Network, Procedure Development, Process Development, Product Management, Product Development, Product Marketing, Project Management, Retail, Solution Selling, Sales, Sales Engineering, Sales/Management, Sales Training, Strategy, Strategic Structuring, Technical Project Management, Technical Sales, Vision, Market Growth

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Resume Overview

School Attended

  • Texas Tech University

Job Titles Held:

  • Sr. Director- Product Marketing
  • Director-Product Management for Marketing & Global Strategy Mobile Resource Management- AVL Fleet so
  • Director-Product Marketing Manager for Marketing & Global Strategy Software Defined Networks/Network
  • Director-Technical Project Management Technology Development Technology Service Realization.
  • Director of Sales-Government, Education and Healthcare
  • Sr. Sales Manager - Data Sales/Data Sales Engineer
  • Technical Network Engineer

Degrees

  • Bachelor of Science

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