Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:

Strategic, collaborative and action-oriented marketing leader with an ability to translate data and insights into creative business building opportunities. Extensive innovation and brand building experience demonstrates ability to set strategies and lead multi-functional teams with passion toward comprehensive execution.


Brand Management, Strategic Planning, Product Development/ Innovation, Omnichannel Marketing, Consumer Research and Team Leadership. Additional: Advance Proficiency - Microsoft Office and Project Tracking Software. Strong Interpersonal, Communicative and Analytical Skills.

Sr. Director of Marketing , 03/2018 to Current
Ingram Micro.Lancaster, PA,

Franchisor of 200+ restaurant locations throughout North America.

Promoted from Director of Marketing in July 2019

  • Lead brand marketing team and agency partners toward successful activation of national plans and other sales driving brand initiatives. 2019 drove topline sales +0.9% - reversed negative SSS trajectory.
  • Lead product development process and cross-functional partners from idea to launch inclusive of new menu news, design and architecture.
  • Oversee all consumer & menu research efforts to build pipeline and inform test & learn plans that further support brand building. 2018 conducted intercepts to understand traffic patterns and determine strategies to increase customer retention yielding focus on food quality, value and development of healthy food options.
  • Facilitated growth map study via machine learning to better understand core consumer behaviors.
  • Oversee product & promotional calendar for vertical integration in partnership with field teams and franchisees to thoroughly vet products in preparation for on-time national launch.
  • Initiated new communication channels to better serve franchisees. Providing clarity into all products, marketing programs and pricing strategies.
  • Created foundational quality marketing strategy documentation, inclusive of brand calendar, briefs, product tracking library and other objection handling documents yielding enhanced team productivity.
  • Oversee and manage advertising fund in partnership with SVP of Finance and CMO.
  • Oversee production team responsible for on-time delivery of all printed materials in support of national programs and tests.
  • Coach, develop and mentor 4 direct reports – Sr. Brand Manager, Graphic Designer, Production Artist and Production Marketing Manager. Point-of-contact for creative agency, PR agency and print production partners.
Sr. Brand Manager, Marketing , 06/2016 to 03/2018
Tropical Smoothie Cafe, LLC.City, STATE,

Franchisor and operator of 700 smoothie cafe locations. Forbes Best Franchises and Fast Casual's Top 100 Movers and Shakers in 2018 and Nation's Restaurant News' Fastest Growing Chains in 2018.

  • Led the planning and execution of national brand plan; drove 2016 comp sales +4.6% (+1.3 % trans). 2017 comp sales +3.3% (+1 % trans). Work from 2017 yielded +6% comp sales in 2018
  • Established disciplined product stage-gate process with decision making protocols to guide full life cycle of product from ideation through launch. Concepted +150 ideas. Executed new menu launch & 11 Limited Time Offer (LTO) Tests in 2017
  • Led cross-functional execution team (10 members) toward successful launch of all national products & market tests. Utilized project tracking & agile tools to keep team on task & accountable
  • Collaborated with Sr. Director of Brand Marketing on architecture of next generation menu to drive food sales and grow restaurant AUV
  • Collaborated with CMO, Sr. Director of Brand & agency partners to define brand DNA and core target. Multiple working sessions yielded core persona profiles and developed key messaging, branding and positioning statements
  • Curated all culinary, product and promotion briefs to lead and inspire content creation & provide clear direction for all agencies and internal constituents
  • Spearhead consumer research efforts inclusive of concept screening, consumer tastings, and CLT's. Leveraged CRM database for more relevant targeting
  • Managed the Ad Fund product budget – managed testing expenses under budget through social/digital executions in lieu of traditional marketing methods. Saved Ad Fund +$200K of OI with proposed run-out solution
  • Coached, developed and mentored 1 direct report - Product Development Specialist
Brand Marketing Manager, 01/2013 to 06/2016
FOCUS Brands - McAlister's DeliCity, STATE,

Franchisor and operator of over 6,300 restaurants in 54 foreign countries and U.S. territories under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Jamba Juice®, Moe's Southwest Grill®, Auntie Anne's®, McAlister's Deli®

Promoted from Brand Marketing Coordinator in August 2014

  • Improved restaurant level economics by generating $548M in sales (+8.7% PY), $1.63M AUV and comps by 2.2% across the system in 2016. Reported to VP, Global Marketing
  • Collaborated with VP, Global Marketing in the strategic development of brand marketing plan and national calendar to attract new guests, generate traffic, drive sales and create excitement for the brand
  • Contributed insights that guide the brand calendar based on consumer trends, brand performance and product mix
  • Developed all briefs to lead and inspire content creation for agencies and creative shared services. Developed in partnership with the Creative Manager merchandising/POP plans to support national calendar and marketing campaigns to convey the brand voice in a compelling but consistent manner
  • Developed and managed R&D stage gate process from ideation to execution. Activating 25+ new LTO products and ingredient quality improvements
  • Collaborated with VP, Global Marketing and R&D team on menu strategy, product development and testing protocol. Successfully launched beverage line extensions representing +10% of total beverage sales
  • Led the cross-functional execution team inclusive of key departments - operations, training, R&D, IT and Supply Chain toward implementation of the national marketing calendar and testing
  • Spearheaded the menu evolution project to streamline the menu reducing it by 15%, reducing skus by 10%, invigorate updated design/menu categorization, enhance guest order efficiencies to increase speed of service and offer cleaner better-for-you ingredients
  • Championed the launch of a POS integrated loyalty program representing $8.7M in sales, $14.55 avg. check with 200K in membership in less than 1-year time span. Responsible for program development, strategy and mobile application launch
Field Marketing & Special Projects Assistant , 11/2011 to 01/2013
Wendy's International LLCCity, STATE,

Franchisor of 6,700 restaurants currently in operation in the United States and 29 countries and U.S. territories worldwide.

Promoted from Business Operations Assistant in March 2012

  • Assisted the Field Marketing team and Project Management team toward the activation of various company initiatives. Inclusive of - image activation (remodel/new build design), kids and late-night activation. Sales in 2013 grew +4% through these initiatives
  • Developed competitive intrusion plans for down-sales locations. Plans helped to grow transactions for 75% of locations +1%
  • Developed local marketing plans in support of test & new product launches
  • Designed food cost & pricing comparative reports to analyze franchise financial data compared to company data
  • Analyzed success of DMA marketing efforts using Essbase data warehouse through product mix analysis and YOY comparative sales growth
  • Created a project-tracking tool to manage the logistics of all marketing materials for Image Activation initiative. Coordinated of delivery of all promotional marketing materials for +100 locations in south region
  • Served as point of contact for all prospective sponsorship opportunities as part of servicing the community - maintained positive relations to build local community rapport
  • Developed bi-weekly communication to Franchisee, Operations and Training departments regarding any upcoming promotions, pricing actions and programs
Education and Training
Bachelor of Science: Mass Communication: Strategic Advertising , Expected in 12/2010
Virginia Commonwealth University - Richmond, VA
  • Minor in Marketing
Master of Science: Marketing, Expected in 12/2012
Georgia State University - Atlanta, GA
  • Concentration in Brand & Customer Management

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School Attended

  • Virginia Commonwealth University
  • Georgia State University

Job Titles Held:

  • Sr. Director of Marketing
  • Sr. Brand Manager, Marketing
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  • Field Marketing & Special Projects Assistant


  • Bachelor of Science
  • Master of Science

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