Sr Director Mobile Marketing, Adtech, Data resume example with 14+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
Summary
Communications strategy and media marketing leader with the ability to adapt quickly in an ever-changing, fast- paced environment. 15 Years of experience with a passion for data-informed insights, innovation and partnership to propel business results.
Skills
Growth Marketing
Ad Technology Platforms
Data Strategy
App Marketing
Integrated Communications Strategy
Media Strategy and Planning
Negotiation
Customer-Centric Marketing
Management
C-Suite Communication
Work History
Sr Director Mobile Marketing, AdTech, Data , 08/2018 - Current Spreetail – Nanticoke, PA,
Promoted 4 months after returning from maternity leave.
Delivered forecast 3 consecutive years for US app acquisition.
Hired and trained manager to plan, executive and collaborate with agency to accelerate growth of Audible subscriptions.
Established new role providing C-Suite recommendations on ad technology and data strategy for paid acquisition marketing.
Advise direct report to lead QA across entire media team, manage privacy and legal approvals, platform management, and data strategy.
Established test and decision plan for Apple ATT Framework update that were adopted globally and shared with other Amazon businesses.
Aug 2018 - Sept 2020
Director Mobile Marketing
Led US Paid Mobile App Acquisition to deliver Audible app downloads and membership subscriptions contributing to +30% growth YoY.
Forecast lead for US mobile marketing team, largest acquisition channel globally, and advise on global best practices for paid app acquisition.
Media Strategy Manager, 08/2016 - 07/2018 Imre – Philadelphia, PA,
Interviewed to move onto media planning and strategy team to gain experience marketing high-profile initiatives.
National media lead for Verizon Wireless business. Partnered with agencies and internal stakeholders to build media strategy, plan, lead tactical execution and optimizations of largest cross-channel advertising campaigns at company.
Collaborated across multiple agencies and key internal stakeholders to build and launch Verizon's disruptive "Mix and Match Unlimited" media campaign in 2018.
Aug 2016 - Nov 2017
Marketing Manager Data Solutions and Ad Tech
Newly created role to evaluate and re-negotiate data and advertising technology platforms used by Paid Media team across all Verizon business units.
Oversaw transition to new dynamic creative platform, managed relationship with ad verification partner and negotiated new annual contract, and lead other platform evaluations including video ad-serving, location attribution and mobile attribution providing significant savings to business.
Senior Media Manager, 05/2015 - 08/2016 Reckitt Benckiser, Food – City, STATE,
Media lead for French’s Mustard and Ketchup, Frank’s Red Hot, French’s Fried Onions. Responsible for agency relationships, strategy and planning, measurement, negotiations, optimization and internal education.
In 1 year increased US digital allocation from 20% to 50% of media spend to better meet consumer media consumption trends, optimized TV strategy and daypart mix, and recommended and led 3 Marketing Mix Analyses.
The French's Food Company was acquired by McCormick & Company in 2017.
Associate Director Media Strategy & Digital, 09/2006 - 05/2015 MediaVest – City, STATE,
Sept 2014 - Apr 2015
Associate Director Media Strategy & Digital, Mondelez International, CPG
Named top 3 most innovative employees during account review by North America Media group at client, Mondelez International.
Led integrated communications planning, strategy, and media activation for Trident, Dentyne, and Stride gum.
Aug 2013 - Sept 2014
Associate Director Digital Media, Mondelez International, CPG
Newly created role across all US brands delivering strategic leadership for online, mobile, social, and video internally at agency and within MDLZ sales, customer, and marketing organization.
Developed strategy and measurement plan for first-ever in-store beacon tech test across 1,000+ Wal-Marts driving incremental volume for declining product.
Developed educational workshop with key global media and technology companies for MDLZ Digital Learning Experience summit in Silicon Valley.
Mar 2012 - Aug 2013
Associate Director Communications, Microsoft Xbox and Windows Phone
Managed digital, TV, content, print, OOH, and event strategy and activation for Xbox console and game titles.
Led team of 6 working on launch campaign of Windows Phone.
Jun 2007 - Feb 2012
Manager Digital Media, Procter and Gamble CPG Beauty, Microsoft Xbox
Managed planning, activation, reporting, and billing reconciliation of digital media campaigns across 9+ brands.
Selected by agency leadership to plan P&G’s first ever Olympic "Thank You Mom" online campaign.
Sept 2006 - Apr 2007
Assistant Buyer TV Activation, Procter and Gamble CPG
Managed budget and stewardship of National TV purchases to ensure delivery of agreed upon terms.
Education
Bachelor of Arts: Advertising & Marketing, Expected in 05/2006 - Rider University - Lawrenceville, NJ, GPA:
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