Sr Director Mobile Marketing, Adtech, Data resume example with 14+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Communications strategy and media marketing leader with the ability to adapt quickly in an ever-changing, fast- paced environment. 15 Years of experience with a passion for data-informed insights, innovation and partnership to propel business results.

  • Growth Marketing
  • Ad Technology Platforms
  • Data Strategy
  • App Marketing
  • Integrated Communications Strategy
  • Media Strategy and Planning
  • Negotiation
  • Customer-Centric Marketing
  • Management
  • C-Suite Communication
Work History
Sr Director Mobile Marketing, AdTech, Data , 08/2018 - Current
Spreetail Nanticoke, PA,
  • Promoted 4 months after returning from maternity leave.
  • Delivered forecast 3 consecutive years for US app acquisition.
  • Hired and trained manager to plan, executive and collaborate with agency to accelerate growth of Audible subscriptions.
  • Established new role providing C-Suite recommendations on ad technology and data strategy for paid acquisition marketing.
  • Advise direct report to lead QA across entire media team, manage privacy and legal approvals, platform management, and data strategy.
  • Established test and decision plan for Apple ATT Framework update that were adopted globally and shared with other Amazon businesses.

Aug 2018 - Sept 2020

Director Mobile Marketing

  • Led US Paid Mobile App Acquisition to deliver Audible app downloads and membership subscriptions contributing to +30% growth YoY.
  • Forecast lead for US mobile marketing team, largest acquisition channel globally, and advise on global best practices for paid app acquisition.
Media Strategy Manager, 08/2016 - 07/2018
Imre Philadelphia, PA,
  • Interviewed to move onto media planning and strategy team to gain experience marketing high-profile initiatives.
  • National media lead for Verizon Wireless business. Partnered with agencies and internal stakeholders to build media strategy, plan, lead tactical execution and optimizations of largest cross-channel advertising campaigns at company.
  • Collaborated across multiple agencies and key internal stakeholders to build and launch Verizon's disruptive "Mix and Match Unlimited" media campaign in 2018.

Aug 2016 - Nov 2017

Marketing Manager Data Solutions and Ad Tech

  • Newly created role to evaluate and re-negotiate data and advertising technology platforms used by Paid Media team across all Verizon business units.
  • Oversaw transition to new dynamic creative platform, managed relationship with ad verification partner and negotiated new annual contract, and lead other platform evaluations including video ad-serving, location attribution and mobile attribution providing significant savings to business.
Senior Media Manager, 05/2015 - 08/2016
Reckitt Benckiser, Food City, STATE,
  • Media lead for French’s Mustard and Ketchup, Frank’s Red Hot, French’s Fried Onions. Responsible for agency relationships, strategy and planning, measurement, negotiations, optimization and internal education.
  • In 1 year increased US digital allocation from 20% to 50% of media spend to better meet consumer media consumption trends, optimized TV strategy and daypart mix, and recommended and led 3 Marketing Mix Analyses.
  • The French's Food Company was acquired by McCormick & Company in 2017.
Associate Director Media Strategy & Digital, 09/2006 - 05/2015
MediaVest City, STATE,

Sept 2014 - Apr 2015

Associate Director Media Strategy & Digital, Mondelez International, CPG

  • Named top 3 most innovative employees during account review by North America Media group at client, Mondelez International.
  • Led integrated communications planning, strategy, and media activation for Trident, Dentyne, and Stride gum.

Aug 2013 - Sept 2014

Associate Director Digital Media, Mondelez International, CPG

  • Newly created role across all US brands delivering strategic leadership for online, mobile, social, and video internally at agency and within MDLZ sales, customer, and marketing organization.
  • Developed strategy and measurement plan for first-ever in-store beacon tech test across 1,000+ Wal-Marts driving incremental volume for declining product.
  • Developed educational workshop with key global media and technology companies for MDLZ Digital Learning Experience summit in Silicon Valley.

Mar 2012 - Aug 2013

Associate Director Communications, Microsoft Xbox and Windows Phone

  • Managed digital, TV, content, print, OOH, and event strategy and activation for Xbox console and game titles.
  • Led team of 6 working on launch campaign of Windows Phone.

Jun 2007 - Feb 2012

Manager Digital Media, Procter and Gamble CPG Beauty, Microsoft Xbox

  • Managed planning, activation, reporting, and billing reconciliation of digital media campaigns across 9+ brands.
  • Selected by agency leadership to plan P&G’s first ever Olympic "Thank You Mom" online campaign.

Sept 2006 - Apr 2007

Assistant Buyer TV Activation, Procter and Gamble CPG

  • Managed budget and stewardship of National TV purchases to ensure delivery of agreed upon terms.
Bachelor of Arts: Advertising & Marketing, Expected in 05/2006
Rider University - Lawrenceville, NJ,

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Resume Overview

School Attended

  • Rider University

Job Titles Held:

  • Sr Director Mobile Marketing, AdTech, Data
  • Media Strategy Manager
  • Senior Media Manager
  • Associate Director Media Strategy & Digital


  • Bachelor of Arts

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