Sr. Creative Account Manager Resume Example
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SR. CREATIVE ACCOUNT MANAGER
Summary
Creative, dedicated and results focused Sr. Account Manager with over 15 years of experience supported by a Graphic Design background with an applied skillset of Project and Account Management in POP, print and digital applications.
Skills
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Experience
Sr. Creative Account Manager, Cheil, February 2013-March 2020New York , NY
- Executed $2M+ of creative annually for Activision Retail Marketing Team through brand strategies and marketing initiatives - increasing overall sales
- Partnered cross-functionally with major retailers to identify marketing opportunities to support brand objectives. Worked with clients such as GameStop, Best Buy, Target and Walmart
- Assisted in developing creative programs to meet business goals within yearly key marketing dates before and after launch
- Managed creative for all POP, digital, special packaging and print collateral
- Worked with Domestic and Canadian retail markets fulfilling continuous flow of brand initiatives across other territories
- Partnered with internal teams (Engineering, Creative, Retouching and 3D-Designers) providing clients full stop service including mock ups, rendered store visuals and 1 off print samples
- 6-year veteran of E3 Retail Room creative. Managed creative entailing wall wraps, in-line displays, mock packaging, kiosk wraps and canvas prints
- Worked with Integrated Producer, Creative Director and Animator to create animated web banners for Walmart, GameStop, Target, Twitter and Facebook executing online ads.
- Collaborated with clients on design to ensure client satisfaction of all deliverables for all properties
- Color Proofing - reviewed printed materials. Approved color and content prior to client review
- Nurtured and supported client trust, creating a partnership vs. a vendor/client relationship
- Offered design input and during creative collaboration with designers/production artists and offering aesthetic solves
- Established budget deliverables based on client parameters per project
- Direct communication with clients via email, phone, online presentations, screen-share and in-person meetings.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Assisted in delivering innovative, strategic marketing programs for clients with focus on pre-awareness and digital marketing.
- Oversaw production of advertising copy, including preparing instruction sheets for product assembly, reviewing proofs and editing layouts.
- Partnered cross-functionally to identify marketing opportunities to support brand objectives.
- Reviewed design comps and partnered with the Creative Director in finalizing creative for client deliverables
Account Manager/Project Manager, The Game Agency, August 2012-February 2013City , STATE
- Created, managed and developed Starter Pack/APPack print and web promotions for Intel Software Group
- Collaborated with domestic partners/stakeholders to launch software promotions through marketing strategies
- Coordinated with web dev team to create modular sites per game/program for full and sample game play for exhibitor distribution at CES
- Created sizzle reels partnering with video editor, designer and sketch artists establishing storyboards, soundtrack and transitions
- Initiated requests to independent software companies to obtain assets, downloadable codes and approvals to feature their software in promotional booklets and web
- Aggregated weekly web statistics from analysis reports and provided to various work groups entailing promotional outcomes
- Reviewed newly developed websites for quality control prior to launch
- Worked with global and local print agencies for print, fulfillment and shipment of print deliverables to event sites and promotional locations
- Prepared presentation decks for Intel internal staff training on special promotions and asset management
- Established SOWs on for new business explorations
Studio Manager - Creative, AGI Media, July 2003-September 2011City , STATE
- Managed POP, Special Packaging, Out Of Home, Trade/Consumer Ads for Disney, Fox, Paramount, Sony, EA Sports and Microsoft.
- Oversaw projects including premium conceptual packaging and new business prototypes from print to 3D sculpted models
- Ensured brand identity during key art adaptation throughout the lifespan of a campaign
- Localized deliverables for global territories - Japan, UK, Spain, Europe and Netherlands
- Served as the gatekeeper for all projects entering and leaving Design
- Scheduled Designers projects and managed their timesheets
- Determined staffing needs - sourced, hired and trained new recruits as well as freelancers
- Collaborated with 3rd party vendors for special materials and creative resources for blue-sky projects
- Lead team project briefings for beginning campaigns
- Trafficked workflow of multiple campaigns for all studios simultaneously
- Managed creative from initial inception to execution of final deliverables
- Created and maintained dashboard reports on Designer efficiency and budgets
- Worked closely with the CD and Art Director to ensure designs, client expectations and budgets were inline.
- Contributed to programs to optimize productivity, streamline efficiency and boost profitability.
Education and Training
Associate of ArtsGraphic Design, , , LA Valley College, , CityStateMay 2004
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School Attended
- LA Valley College
Job Titles Held:
- Sr. Creative Account Manager
- Account Manager/Project Manager
- Studio Manager - Creative
Degrees
- Associate of Arts
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