Strong understanding of client needs for delivery of client-centric technical solutions. Results-driven. Ability to identify growth opportunities, build effective business plans, and focus on delivering Client satisfaction and success. Client facing experience with major brands and retailers to successfully deliver timely, efficient, productive, and revenue-generating business solutions. Successful in influencing new product features, enhancements and roadmap technology items for website ecommerce. Ability to manage cross-functional communication efforts with various teams to align with internal and external business goals and objectives
Client Product training, problem solving, project management, promotions, marketing, buying, vendor communication and negotiation.
Experience
Sr Change Enablement Lead, 04/2012 to Current Ebay Inc Formerly GSI Commerce – City, STATE,
Launch lead – lead the change management work stream on client transitions to the new ecommerce platform by developing strategies and plans that help to identify and mitigate risk, align leadership, as well as plan communications and training to ensure stakeholder readiness for launch so there is a seamless transition to future state. Clients include, Christopher and Banks, Petsmart, Steinmart, Spanx, Sony, Kenneth Cole.
Work with product managers on the new platform with merchandising requirements gathering, testing, UAT, QA. Define Requirements for functionality that needs to exist on the new platform in order to accommodate our client’s current businesses.
Primary facilitator between clients and internal eBay stakeholders including account managers, technology organizations, subject matter experts, product management and program management for all project requirements related to merchandising.
Support client from beginning to end of web store launch, this includes being active/engaged in discovery, design, build, test and deploy phases and seeing all merchandising requirements through to live launch.
Lead development and execution of change management plan including organization readiness, communication & training; integrate to overall project plan and represent business needs and readiness.
Partner with Lead Project Manager & Business Leadership to align project milestones and risks and make sure they are incorporated into the overall project plan for the store launch.
Partner with training lead to identify & define training strategies to support the needs of the client.
Work within the new platform tool helping clients with store configurations, setting up navigation structure, optimizing SEO, getting products ready to go live on launch day.
Provide UAT, Soft launch and Post launch support all related to merchandising tasks for launch and post launch.
Responsible for understanding the software upgrade path of the new platform and anticipate the business and operational impacts to our clients, build project plan and documentation around the changes and educate internal project teams and clients on the changes coming.
Educate Audiences particularly clients and Influence Change and Adoption of New Processes needed in their business to support the new platform.
Sr eCommerce Analyst - v11 Launch, 06/2011 to 04/2012 Ebay Inc Formerly GSI Commerce – City, STATE,
Became Subject Matter Expert in ECP, the new ecommerce platform of the company as well as the backoffice business user tool of the new platform.
Participated in and contributed to requirements gathering, feature function capability and testing for the new platform.
Identified and developed materials and processes to aid Technical Account Managers in implementing the new platform for their clients.
Engaged with Project Managers, PMO and teams to develop framework for WBS (Work Breakdown Structure) for a launch.
Worked on initial Client engagements, creative ACD reviews, Scope definition reviews for the new platform.
Built out a Service Delivery wiki for PMs/PDs to educate them on the new platform, useful to performing their jobs more efficiently.
eCommerce Analyst/Account Manager - Ralph Lauren, 09/2009 to 06/2011 GSI Commerce Now Ebay Inc – City, STATE,
Managed partner relationship - Became an extension of the partner's business. Built strong rapport with the partner including managing relationship, expectation setting, and status communications.
Managed partner business - Executed, documented, and improved site operations/processes on a day to day basis including merchandising, customer shopping experience for the clients CYO (Create Your Own) Products.
Operations - Liaison with customer service, fulfillment center, vendor operations and internal groups to create a unified customer and client experience.
Project Management – participated in and managed certain aspects of both site enhancement and technology projects. Helped bring projects to closure and ensured appropriate communication to internal/external audiences.
Grew partner's business - Contributed to overall team success of beating sales forecasts year over year by helping ensure site was merchandised and functioning to support promotional sales/campaigns.
Production Support – managed relationship between partner and internal production support team, acted as liaison for reporting, tracking and resolving front end and back end issues by ad hoc site analysis and ensuring website was functioning properly, i.e.: checkout flows, product click through, cms links, performance page loads, backend fulfillment issues, warehouse, customer appeasements.
Product Launch - Participated in all internal and client meetings for the RL UK web store launch. Performed setup/research/documentation needs, liaison between internal and external teams, participated in discovery, design, implementation, QA, UAT and helped successfully launch the RL web store in the UK.
Documentation - Created internal “how to” documentation library for existing team and new hires which was used to help perform job functions more efficiently.
Buyer/Site Merchandiser/Category Manager, 12/2005 to 09/2009 GSI Commerce Now Ebay Inc – City, STATE,
Made buying decisions for $50M merchandise that was sold on client web stores. Clients included Nickelodeon, HBO, Dick's Sporting Goods, The Sports Authority, Toys R Us, Modell's, Eastern Mountain Sports, Sportchek, Fogdog
Analyzed business within each category, identified opportunities and developed solutions to exceed business objectives/limit liabilities. Defined the assortment needed to support the sales strategy and margin goals, directed merchandise presentation and content Negotiated prices, delivery and contracts with vendors with consideration to mutual profitability and growth.
Demonstrated an understanding of Client's brand position and identified the business strategy and tactical decisions that had to be made to drive the brand as well as demonstrated awareness and commitment to the customer and the shopping experience on the web store.
Maintained database and product setup for web product sales. Set up Email Briefs/Campaigns; selected products to feature as well as determined promotions strategy/pricing.
Maintained vendor communication and product information sourcing; sample acquisition/tracking.
Worked on Direct Mail catalogs, Direct Response Television Ads, and promo inserts for partners.
Developed/Supported Marketing and Promotions Calendar for client web stores and worked with marketing department to see them through for site promotions.
Worked with On Line Marketing to develop SEO optimization strategies and campaigns to drive sales, create affiliate offers.
Maintained and managed budget for each site through daily management of my departments Open-to-buy.
Worked with planners, OBMs and DMMs to create forecasts/sales plans, markdown strategies, for each site using planning tools.
Attended trade shows to see new products and industry trends as well as attended off site meetings with partners to review goals of each partner and develop strategies to achieve those goals for their websites.
Maintained Ownership of each sites product mix, promotions, campaigns, navigation, functionality
Managed small and large projects to implement site enhancements.
Manager/Buyer/Marketing Coordinator, 04/2002 to 12/2005 Ackley & Son – City, STATE,
Made buying decisions for $3mm of merchandise. Annual store sales of $6mm: sporting goods, apparel, footwear, home décor.
Created assortments for every season for Men, Women’s and Kids casual apparel and footwear lines as well as Men’s hunting apparel/footwear and Men’s work wear
Maintained relationships and negotiated agreements/prices with vendors.
Built and operated new department: 600 sq foot home décor/gift shop which generated $60K in its first 5 months of operation.
Determined all pricing, markdowns, replenishment of soft and hard goods, negotiated off price/opportunity buys as well.
Merchandised soft/hard goods on the selling floor, arrange displays and product presentation.
Managed, created and bought all media advertising (radio, TV, newspaper): Responsible for $300K budget.
Developed and implemented seasonal and promotional sales, including seminars and exciting events to draw customers into the store.
Managed all co-op advertising dollars earned from vendors: ensured proper allocation.
Started building a web site for the store to do e-commerce.
Managed 6 employees: participated in hiring, firing, training, developing, delegating responsibilities and motivating staff. Opened and Closed Store.
Education
B.S: Business Administration Marketing, Expected in Mansfield University - Mansfield, PA GPA:
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