A well-rounded analytics professional with 15 years of experience in financial and technology industries leading decision analytics teams delivering industry leading data-driven products and strategies. Proven track record in creating innovative analytical solutions in customer targeting, acquisition and management, marketing channel analytics, pricing and investment decisioning. Experienced in guiding modeling efforts to yield actionable business insights and build optimal strategies (affiliate lead modeling, direct marketing, risk underwriting and management, customer engagement and retention, etc.) Track record of successfully managing diverse teams of highly skilled individuals, as well as coordinating cross-functional and off-shore teams through program implementation. Methods: advanced statistical modeling, machine learning, clustering and customer segmentation, optimal algorithms, portfolio/account-level cash flow valuation, financial modeling Tools: proficient in SAS, SQL, experience with R, VBA.
Sr. Business Intelligence Manager06/2015 to CurrentAmazonSeattle, WA
Lead a team of BIEs to develop analytical solutions for Amazon Device business.
Lead design of ad prioritization engine on Amazon.com Performed data-driven analysis of multiple aspects of product strategy resulting in incremental 1MM units sales Worked with off-shore data engineering team to create self-serve data platforms Managed vendor relationship to perform a conjoint price elasticity study on emerging products.
VP Managing Director10/2012 to 05/2015Springleaf Financial ServicesWilmington, DE
Lead advanced modeling, strategy development and analytics for $6B Subprime Consumer Loan and $10B Real Estate portfolios (supervise a team of analysts): Digital Business Analytics: Developed and implemented real-time decisioning for affiliate partner lead optimization (lead qualification and optimal bid price) resulting in 30% improvement in cost per booked loan Marketing Channel Analytics and Pricing: Built framework for optimal investment decisoning across affiliate, internet search and direct marketing channels.
Developed and implemented risk/return framework for pricing of consumer loans based on customer lifetime value and price sensitivity testing resulting in 5% increase in booked loan volume and higher LTV per loan Default Modeling: Lead building of portfolio default scores as well as development and implementation of related strategies risk underwriting, fraud, mortgage valuation, collections and recoveries Utilized predictive modeling to build optimal customer segmentation for marketing targeting as well as risk policy decisioning Loyalty and Retention: Built predictive models to identify high-attrition population; developed and implemented retention strategies that target customers with high probability of early payoff Portfolio Valuation: Built account-level valuation for real estate portfolio as well as recovery portfolio to determine break-even bid price Developed Mortgage Loan Modification Decisioning Tool - an automated decisioning engine that incorporated incremental probability of default and cash flow valuation Performed due diligence valuation and analysis of acquisition targets including $3.5B consumer loan portfolio from HSBC.
Facilitated integration of acquired HSBC portfolio from risk strategy perspective.
Director10/2000 to 09/2012J. P. Morgan ChaseWilmington, DE
Lead modeling and analytics for various portfolio and acquisition strategies for Affluent Segment (7M accounts, 15B in card balances): Balance Transfer Segmentation - utilized advanced modeling techniques to redesign customer segmentation and targeting of BT/convenience checks program to achieve maximum differentiation of post-BT behavior by segment and allow for customized segment-based offer structure to maximize overall program profitability Attrition Modeling - managed development and implementation of attrition scores for card balances and spend; Recommended specifically targeted retention strategies; Development and targeting of innovative card product features: Chase Blueprint® and Chase Ultimate Rewards Acquisitions Targeting - managed analytical efforts to develop a back-end performance-based targeting for new account acquisitions Loyalty and Spend Stimulation - utilized competitive intelligence data to identify opportunities to move wallet share of spend and balance, develop targeted spend-and-get offers to assess sensitivity of response Credit Line Increase - worked with Risk Policy to develop a competition-based CLI strategy and incorporate the degree of affluence into CLI targeting Lead risk-based portfolio pricing strategies (total Chase Card portfolio).
Developed and implemented risk/return portfolio pricing optimization model that calculates optimal account-level pricing.
Ph.D: FinanceUniversity of CincinnatiCincinnati, OH.Finance
M.S: Business Administration Quantitative AnalysisJune 1999Business Administration Quantitative Analysis
M.S: Mathematics Operations ResearchJune 1993St. Petersburg State UniversitySt. Petersburg, RussiaMathematics Operations Research