Sr. Associate Brand Manager Resume Example
M.B.A. with experience in Brand and Project Management. Extensive experience in Marketing, Branding, Consumer Insights, Managing Vendors and Agencies, Leading Cross Functional Teams, Event Management, and Social Media. Strategic thinker with strong verbal, written, and interpersonal communication skills. Analytical and creative mindset that is equally effective at relationship building, team leadership, and working in a fast paced dynamic environment.
Excellent written and verbal communicator Deadline-driven Enthusiastic team player Self-directed Problem solving Innovative | Presentations Cross-functional team leadership Market dynamics Microsoft Office Suite expert Project management |
January 2015 to CurrentDollar Shave Club － Grove City , OH
Efficient leadership of the Twix Global Sourcing project, ensuring project timeline remains on track for Halloween
2016 season, fostering mutuality for both the US and European businesses, and sharing key project learning's with marketing
team. Once executed this project will be a model for a flexible global supply chain model for MARS.
- Lead Twix Future Consumption 2017 Innovation project
ensuring maximum opportunity for Twix, and that project hits key financial hurdles (MAC, IRR, GSV).
- Improve communication effectiveness for Twix brand via improved Copy (3-4 star), Media reach, and organic fan growth,
through smart tactical development for 2016, and delivering programs and marketing assets to ensure a successful experience
for consumers across touch points.
- Drive the Base Twix Business through successful 2016 EBA development and implementation, and helping improve IC volume
vs. year ago as measured in Nielsen.
- Creation of in-store execution guides to support Twix 2016 EBA.
- Develop desirable innovation concepts for 2017 and beyond, that build a successful/sustainable pipeline for Twix, where 50%
of concepts are top box above normal purchase interest as measured by BASES/Gongos.
Flawless execution of projects:
- Effective management of the 2016 CPP process on time, complete, with approval of 2016- 360 activation plans by RTS
- Effective management of Twix Global sourcing project, with project successfully culminating with delivery of 2k tonnes ready
for sale in US by Halloween 2016 season
- Effective management of Twix FC Expansion project, with launch hitting P1 2017 target date, ensuring project hits target GSV,
August 2012 to December 2014Ameriprise Financial － Providence , RI
- Analyze syndicated and purchase trend data, via NPD, Mintel, Technomic, IRI ShopperSights, TRU, and other sources to translate findings into consumer insights, and to identify opportunities for innovation and activation.
- Conduct primary research, including qualitative and quantitative studies, to evaluate packaging, key beverage categories, and brands including Pepsi, Dole, Tropicana, Lipton, etc.
- Conduct beverage concept screens to test ideas for beverage innovation pipeline, via Nielsen BASES testing.
- Communicate insights and strategy recommendations through presentations that highlight key channel, category, and consumer information.
- Manage content for the Insights Portal.
- Increased Insights Portal usage; increasing users by 30% and page hits by 93% from Dec.
- 2012 to Dec.
- 2013, making the organization more self sufficient and increasing productivity.
- Create monthly Insights E-newsletter, first published in Dec.
- 2012 that is distributed to 300 Foodservice team members, which keeps the team conversant of key information and available resources needed to help make strategic decisions.
- Develop monthly webinars, where vital information on Consumer, Channel, and Industry trends is shared with the PepsiCo organization and key customers (Topics include: Health & Wellness, Value Dynamics, Macro Trends and Marketplace Expressions, Millennials).
- Manage and track $3MM department budget.
- Member of the PepsiCo Ambassador Program, a program that enables employees to share exciting company and brand news with friends and family via social media.
January 2010 to August 2012Exponent, Inc. － Irvine , CA
- Performed information and trend analysis using programs including, NPD Powerviewer, Nielsen Consumer Point, Mintel, and Iconoculture, to provide pertinent information for business, product, and media planning.
- Managed, designed, and conducted primary and secondary research to assess customer satisfaction, segmentation, competition, product and brand perception, and usage by utilizing focus groups, surveys, interviews, and data collection.
- Compiled information and analyze results to present complex information in a clear and concise manner.
- Propose and define strategic initiatives based on research findings to senior management and product teams.
- Co-Chair of the Social Media Project, leading a team of 4 to develop a comprehensive plan for Canon's entry into social media.
- Team awarded the 2011 Canon Americas President's Award for Leading Organizational Change.
- Built the inaugural Camera & Video Market Research portal; a searchable database used by our Marketing and Sales teams to attain pertinent data and reports on the marketplace, based on the Lotus Quicker platform.
- Supported Sales Team on an ad-hoc basis through account analysis presentations.
July 2008 to January 2010Avnet, Inc. － Huntington , IN
- Executed new product launches for PowerShot ELPH and PowerShot A Series cameras, and prepared all necessary materials for new products.
- Conducted new product planning, project feasibility analysis, market trend analysis, pricing and cost management projections, and supported overall development of the Canon PowerShot brand.
- Provided Sales Account support, accomplished getting additional shelf space for a PowerShot A series sku into Target stores nationwide.
June 2007 to July 2008A Place For Mom － Fort Wayne , IN
- Collaborated with Queen Helen, Spectrum Organics, DeBoles, Health Valley, Earth's Best, and other brand managers on new product development, consumer promotion programs, advertising initiatives, market research, product concept testing, and focus groups.
- Monitored coupon redemption rates, created advertising copy, and coordinated multi-brand promotion programs.
- Managed creative service requests and department purchase-order system, and assisted Chief Marketing Officer in all aspects of business.
- HONORS LEADERSHIP & AFFILIATIONS PepsiCo Platinum Award 2013 * Canon Americas President's Award Leading Organizational Change 2011 * National Black M.B.A Association Graduate Scholarship 2006 - 2007 * Ronald E. McNair Scholar 2002-2005 * Multi Cultural M.B.A Association - Vice President * Zarb School of Business Student Advisory Board
ad, advertising, advertising copy, budget, concept, concise, content, customer satisfaction, data collection, database, Dec, senior management, focus, innovation, Lotus, Market Research, market trend, Marketing, Marketing and Sales, materials, media planning, Excel, Microsoft Office, PowerPoint, Word, new product development, newsletter, Organizational, packaging, page, Photography, Camera, cameras, product planning, presentations, pricing, promotion, Reading, research, Sales, strategy, strategic, surveys, trend, Video
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Resume Overview
School Attended
- Frank G. Zarb School of Business, Hofstra University
- State University of New York, College at Brockport
Job Titles Held:
- Sr. Associate Brand Manager
- Associate Manager
- Market Research Specialist
- Brand Marketing Specialist
- Brand Marketing Coordinator
Degrees
- Master of Business Administration : Marketing , May 2008
Bachelor of Science : Business Administration and Economics Marketing Communications , Aug. 2005
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