M.B.A. with experience in Brand and Project Management. Extensive experience in Marketing, Branding, Consumer Insights, Managing Vendors and Agencies, Leading Cross Functional Teams, Event Management, and Social Media. Strategic thinker with strong verbal, written, and interpersonal communication skills. Analytical and creative mindset that is equally effective at relationship building, team leadership, and working in a fast paced dynamic environment.
Excellent written and verbal communicator Deadline-driven Enthusiastic team player Self-directed Problem solving Innovative | Presentations Cross-functional team leadership Market dynamics Microsoft Office Suite expert Project management |
Efficient leadership of the Twix Global Sourcing project, ensuring project timeline remains on track for Halloween
2016 season, fostering mutuality for both the US and European businesses, and sharing key project learning's with marketing
team. Once executed this project will be a model for a flexible global supply chain model for MARS.
- Lead Twix Future Consumption 2017 Innovation project
ensuring maximum opportunity for Twix, and that project hits key financial hurdles (MAC, IRR, GSV).
- Improve communication effectiveness for Twix brand via improved Copy (3-4 star), Media reach, and organic fan growth,
through smart tactical development for 2016, and delivering programs and marketing assets to ensure a successful experience
for consumers across touch points.
- Drive the Base Twix Business through successful 2016 EBA development and implementation, and helping improve IC volume
vs. year ago as measured in Nielsen.
- Creation of in-store execution guides to support Twix 2016 EBA.
- Develop desirable innovation concepts for 2017 and beyond, that build a successful/sustainable pipeline for Twix, where 50%
of concepts are top box above normal purchase interest as measured by BASES/Gongos.
Flawless execution of projects:
- Effective management of the 2016 CPP process on time, complete, with approval of 2016- 360 activation plans by RTS
- Effective management of Twix Global sourcing project, with project successfully culminating with delivery of 2k tonnes ready
for sale in US by Halloween 2016 season
- Effective management of Twix FC Expansion project, with launch hitting P1 2017 target date, ensuring project hits target GSV,
ad, advertising, advertising copy, budget, concept, concise, content, customer satisfaction, data collection, database, Dec, senior management, focus, innovation, Lotus, Market Research, market trend, Marketing, Marketing and Sales, materials, media planning, Excel, Microsoft Office, PowerPoint, Word, new product development, newsletter, Organizational, packaging, page, Photography, Camera, cameras, product planning, presentations, pricing, promotion, Reading, research, Sales, strategy, strategic, surveys, trend, Video
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