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Social Media Director, Marketing Director Resume Example

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SOCIAL MEDIA DIRECTOR, MARKETING DIRECTOR
Summary

Imaginative and forward-thinking, ready to apply expertise focused on advancing market share of products. Expert forecaster, project manager and planner with proven Fashion knowledge and excellent communication skills. Well-versed in monitoring and capitalizing on market trends.

Skills
  • Internet and E-mail Marketing 
  • Event planning and execution
  • Sales expertise
  • Competitive and Trend Analysis
  • Marketing understanding
  • Sales understanding
  • Team building
  • Product marketing
  • Content development
  • Business Planning
  • Social media content writing
  • Customer service
  • Customer Relationship Management (CRM)
  • Marketing campaign management
  • Product Launch
  • Retail Marketing
  • Inventory management
  • Tactical planning
Experience
Social Media Director, Marketing Director |Gulf Coast Panama Jack - Panama City Beach, FL|01/2019 - 12/2019
  • Managed social media campaigns and accounts for diverse range of clientele.
  • Evaluated and enhanced content of online pages, blog posts and social media platforms.
  • Recommended product changes to enhance customer interest and maximize sales.
  • Directed ongoing market research for use with future marketing plans.
  • Updated web pages and social media profiles with engaging and current content.
  • Built and maintained good working relationships with blog writers and social media influencers to promote content.
  • Drafted and proofread marketing, advertising and website copy.
  • Worked with customers to devise project scopes and managed ongoing milestones.
  • Collaborated with artists, photographers and production team members to put together high-quality content.
  • Applied market knowledge and customer insight analysis to drive sales through targeted promotions.
Assistant Manager|Brandilee Designs - Panama City Beach, FL|12/2016 - 06/2019
  • Provided leadership and direction for employees, supervising activities to drive productivity and efficiency.
  • Planned and prepared workflow schedules, delegating tasks for teams.
  • Enforced company policies and procedures to strengthen operational standards across departments.
  • Maintained inventory accuracy by accurately counting stock-on-hand and reconciling discrepancies.
  • Managed personnel scheduling, facilitating adequate coverage to meet demand.
  • Increased annual sales by driving operational efficiencies and building customer rapport to foster loyalty.
  • Maintained positive work ethic and commitment to providing excellent service to improve operations efficiency and customer satisfaction.
  • Improved efficiency and productivity by implementing organization systems for financial reports, schedules and inventory control.
  • Initiated inventory control measures to manage and replenish stock, maintain costs and meet customer demands while monitoring clothing, accessory and shoe levels.
  • Collaborated with store manager to develop strategies for achieving sales and profit goals.
  • Analyzed trends, identifying consumer demand and forecasting seasonal trends.
Retail Sales Associate|Shipwreck Ltd. - Panama City Beach, FL|01/2015 - 12/2015
  • Bagged, wrapped and packaged purchases according to customer needs.
  • Initiated friendly conversation with each customer to determine level of assistance required.
  • Generated brand awareness and positive product impressions to increase sales.
  • Processed payments and maintained accurate drawers to meet financial targets.
  • Restocked shelves, racks and bins with latest merchandise and changed signage to promote special items.
  • Provided every customer with professional and polite support for sales and service needs.
  • Worked with off-site locations to find desired items for customers.
  • Maintained assigned area to store standards by setting up and monitoring accurate ad signage and correct merchandise placement.
  • Completed all assigned training to stay updated on important policies and procedures.
  • Promoted brand through event marketing, demonstrations and sales.
  • Maintained friendly, outgoing personality to promote positive work environment and build customer loyalty.
  • Prevented store losses by leveraging awareness, attention to detail and integrity to identify and investigate concerns.
  • Welcomed customers, offered to help locate items and suggested merchandise without being intrusive or pushy.
  • Proactively engaged shoppers, providing assistance and information on merchandise and product features.
  • Greeted each customer and offered assistance in finding requested items, helping boost customer satisfaction and retention.
  • Arranged merchandise for display to highlight new styles, attract customers and enhance sales.
  • Managed cash register operations using POS system including processing sales and returns.
  • Regularly assessed assigned areas and displays to maintain presentable condition, restocking and reorganizing merchandise as needed.
  • Assisted in ringing up sales at registers and bagging merchandise.
  • Answered questions about current promotions and resolved issues according to store policies.
  • Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
  • Followed all company policies, rules and procedures to promote company goals and ensure safety.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Helped customers by answering questions and locating merchandise.
  • Stocked, replenished and organized inventory, completing tasks [Number]% faster than average associates.
  • Built customer loyalty by engaging with and identifying product needs of customers.
  • Engaged customers, found requested items and explained sales promotions to deliver pleasant shopping experiences.
  • Processed merchandise returns and exchanges for customers to refund payments, trade items and offer store credit.
Education and Training
Gulf Coast State College|Panama City, FLSome College (No Degree)
LIM College|New York, NYSome College (No Degree)
Art Institute of Tampa||Tampa, FL|Expected in 2021Bachelor of Arts: Fashion Marketing And Management
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Resume Overview

Companies Worked For:

  • Gulf Coast Panama Jack
  • Brandilee Designs
  • Shipwreck Ltd.

School Attended

  • Gulf Coast State College
  • LIM College
  • Art Institute of Tampa

Job Titles Held:

  • Social Media Director, Marketing Director
  • Assistant Manager
  • Retail Sales Associate

Degrees

  • Some College (No Degree)
    Some College (No Degree)
    Bachelor of Arts : Fashion Marketing And Management

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