small business owner resume example with 20 years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Website, Portfolio, Profiles
Professional Summary

Energetic Small Business Owner with excellent leadership skills with over 10 years experience in the yoga and fitness industry. Outgoing personality and customer-focused background coupled with expertise in the wellness industry. Ready to tackle new challenges and build success with an exciting organization.

Financial Performance

Chose to pivot from a typical business model to a virtual model due to COVID. This shift was successful as the community responded with enthusiasm and commitment. FitYoga sales increased over 8% while many surrounding businesses closed. The success of the business has also been with the use of Punchpass as the software management tool. It works seamless and is very user friendly. The payment processing tool is Stripe and provides data such as reporting, invoicing, refunds, credits and more.

Studio Sales & Marketing

A monthly marketing plan is created and executed based on studio needs (new client acquisition, client activation, retention, loyalty, etc.). Manage contractors in promoting including responsibility for flyers, Instagram, and Facebook posts. Spend time nurturing a strong community culture within the studio that is inviting to new students.


Choosing the wellness and fitness industry is my passion to help others feel confident in their own bodies. FitYoga began in 2011 in a competitive market. My vision has been commitment to building a community that welcomes all students with compassion and acceptance. FitYoga stand for "Yoga that fits everyone."

FitYoga sustained its business during COVID and increased sales over 8%. It continues to grow into 2021 which includes a hybrid business model.

  • Customer oriented
  • Team Leadership
  • Resourceful
  • Strong attention to details & follow up skills
  • Accounting
  • Social Media
  • Business Planning
  • Ability to motivate others
  • Scheduling
  • Compassionate
  • Relationship Building And Management
  • Account Servicing
  • Product And Service Sales
  • Goals And Performance
Work History
Small Business Owner, 10/2013 - Current
Massage Envy Santa Barbara, CA,
  • Increased sales by 8% during COVID
  • Manage day to day operation of studio
  • Cut down studio costs by doing in-house cleaning
  • Promote business via social media to generate leads and maximize brand identity.
  • Excellent MAC skills and experience of relevant software
  • Excellent organizational and planning skills
  • Marketing / Research daily for inspirational and motivational ideas for marketing
  • Efficient and focused on customers needs
  • Community focused and relationship building through networking
Certified Yoga Instructor, 06/2011 - 09/2013
Gold's Gym International, Inc. Webster, NY,
  • Maintained positive relationships with class members through personalized and knowledgeable service.
  • Cultivated positive relationships with participants by interacting with group during fitness classes.
  • Managed day to day operations of studio within a gym setting
  • Created monthly marketing newsletters
Certified Personal Trainer, 03/2005 - 05/2011
Tech Air Oakwood Village, OH,
  • Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
  • Designed specific workout systems for individual clients based on performance ability.
  • Monitored proper execution and form of clients and adjusted positions to improve results and safety.
  • Educated customers on preventative care, nutrition, fitness, stress management and ergonomics.
  • Trained clients during strength training, cardio vascular exercise and stretching.
Account Manager, Outside Sales, 05/1999 - 10/2002
McAfee City, STATE,
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
: Mindfulness And Yoga Teacher Training, Expected in 09/2013
Dallas Yoga Center - Dallas, TX,
Status -
Bachelor of Arts: Telecommunications, Expected in 05/1989
Texas Tech University - Lubbock, TX
Status -

NASM - National Academy of Sports Medicine , Personal Trainer

RYT 200 - Registered & Certified Yoga Teacher 200 hr

ELM - Embody Love Movement Facilitator,

STRIPES -Systematic Training in Relaxation & Inner Peace for Every Student


(CEU's) -Continuing Education in Yoga -( 10-12 hrs) annually

Additional Information

STRENGTHS : Managed and grown a small business with COVID through management and marketing. I embrace change and learned how to adapt and pivot at a moment's notice by engaging with the community. My Passion for yoga and wellness inspires me everyday to do my best.

I have superior customer service skills and outgoing personality to provide great service ;Detail-oriented; excellent organizational skills • Completes work independently, with no day-to-day supervision • strategically proactive and reactive • Desire to learn, grow and be coached

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Resume Overview

School Attended

  • Dallas Yoga Center
  • Texas Tech University

Job Titles Held:

  • Small Business Owner
  • Certified Yoga Instructor
  • Certified Personal Trainer
  • Account Manager, Outside Sales


  • Bachelor of Arts

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