Shopping Commerce Programming Manager Resume Example
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SHOPPING COMMERCE PROGRAMMING MANAGER
Career Focus
Sales professional with over 10 years of extensive digital marketing and advertising experience with proven ability to grow business and exceed sales quota. Strategic thinker who is passionate about new media, technology and advertising. Strong relationship builder that provides superior customer service and consultatively sells through cross platform marketing solutions to achieve client goals.
Summary of Skills
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Accomplishments
Sales
- Surpassed all sales goals by 25% for Mid-Atlantic region.
- Increased sales by [X%] over a two year period.
Created strategies to develop and expand existing customer sales, which resulted in a [Number]% increase in monthly sales.Earned the Winner's Circle Award in [Year].Recipient of Account Manger of the Month Award in [Month, year].
Professional Experience
MICROSOFT - Advertising And Online DivisionJanuary 2000 to CurrentShopping Commerce Programming Manager
City , STATE
City , STATE
- Global technology company offering a wide range of software products, devices and services. Advertising and Online division focuses on developing and selling online advertising solutions across platforms Responsible for sales of all Microsoft Advertising products including XBOX, Windows 8, Skype, MSN, Microsoft Media Network, Mobile, Video and Programmatic for large key accounts. Engage with and build deep relationships with customers at agencies and at the direct client. Create multiplatform solutions on Microsoft's advertising properties to drive sales and increase awareness of clients' brand message. Current and past clients include Best Buy, T-Mobile, Nordstrom, Zulily, Starbucks, Adidas, and more.
- Consistently exceed annual sales quota while carrying a quota between $5M to $10M annually.
- Increased revenue year over year an average of 50% the past 3 years.
- Collaborate with the Microsoft Retail team to build cohesive solutions that align with Microsoft and Best Buy's marketing goals of driving sales in store and online for both companies.
- Evangelize emerging products by educating clients and building creative solutions to test.
- Partner with Microsoft product teams to define new product offerings and the sales strategy for the field.
- Leverage research and data insights to build a consultative partnership with clients. Responsible for sales of all Microsoft Advertising products including Bing Search, Microsoft Media Network, and MSN for a large number of small to mid-size accounts with a direct response focus. Managed and upsold current accounts as well as prospected new business in both search and display. Clients included REI, Hawaiian Airlines, Weight Watchers, HSBC and many others.
- Exceeded annual sales quota each year.
- Sold solutions across display and search using data and analytics to drive revenue.
- Partnered with internal account team to deliver campaign optimization and post-sale analysis. Responsible for hiring, training and coaching a team of 8 account managers across the country that managed a total of $106M in retail account revenue. Collaborated with retail sales leadership team to drive strategy and alignment between sales and service.
- Developed and implemented process to increase efficiencies between product teams, sales planning team and account management team.
- Reported on deal management progress monthly to ensure contract delivery for all retail clients and prioritize client needs based on year to date contract delivery. Melissa Barden
- mlbard@outlook.com Responsible for account management of 15 retail accounts totaling $18M in revenue. Partnered with account executive to identify incremental revenue opportunities and built strong customer relationships with day to day client contacts.
- Generated $800,000 in incremental revenue through upselling and managing performance upside.
- Utilized analytical skills to monitor and optimize client campaigns to ensure delivery and customer satisfaction with overall campaign.
- Collaborated with AE to plan and present renewal sales presentations to existing accounts. Created and managed marketing strategy for 15 seasonal retail marketing packages for MSN.com to drive qualified traffic to partners, and extend site reach during key seasonal retail times of the year. Refined exclusives program to become the most profitable inventory on MSN Shopping. Partnered with sales leadership team to define a clear communication strategy between the shopping business group and the retail sales team on an ongoing basis.
- Created and managed the marketing media plan which included forecasting, reporting, and performance optimization analysis for seasonal retail packages.
- Drove deliverables management process for creative submissions from 150 retailers into seasonal packages.
- Contributed to MSN Shopping overall marketing and PR strategy planning.
- Educated MSN retail sales team, merchandising team, and 40 merchants on performance optimization strategies.
- Partnered with retail sales leadership to implement and update ad products to drive additional retail revenue.
Education
University of UtahBachelor of Science: Behavioral Science and HealthCity, State, US
Bachelor of Science in Behavioral Science and Health University of Utah Salt Lake City, Utah
Presentations
Collaborated with AE to plan and present renewal sales presentations to existing accounts
Skills
Advertising, Solutions, And Selling, Sales, Account Executive, Clients, Annual Sales, For Sales, Quota, Sales Of, Sales Quota, Retail, Retail Marketing, Optimization, Marketing, Accounts With, And Post-sale, Increase, Sales And, Retail Sales, Educating, Exceed, Key Accounts, Microsoft Xbox, Sales In, The Sales, Windows 8, Xbox, Basis, Forecasting, Inventory, Marketing Strategy, Media Plan, Merchandising, Performance Optimization, Pr, Pr Strategy, Public Relations, Public Relations Strategy, Sales Team, Strategy Planning, With Sales, Account Management, Account Manager, And Account, Coaching, Progress, Sales Planning, Training, Existing Accounts, Retail Accounts, Sales Presentations, Satisfaction
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Resume Overview
School Attended
- University of Utah
Job Titles Held:
- Shopping Commerce Programming Manager
Degrees
- Bachelor of Science : Behavioral Science and Health
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