Marketing Manager with a creative and adaptable leadership style who cultivates a highly productive and engaging company culture. Budgeting and forecasting expert with vast experience in direct mail campaigns and advertising.
Promotions and contests
Competitive and strategic planning
Budgeting and forecasting
Shopper Marketing Manager02/2012 to Current ScottsMiracle-Gro – 1301 NE Courtyard Loop, Bentonville, AR 72714
Led account management, strategy, targeting and campaign development for Scotts with the Walmart account.
Worked closely with Walmart team to identify their needs and challenges and provided solution-oriented programs.
Collaborated creative design with Walmart team, agency partners, and internal Scotts team on marketing materials.
Managed project deadlines and milestones through completion stage.
Proofed and approved production art and copywriting for all promotional materials.
Managed and maintained marketing expenses against established budgets.