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senior vice president of marketing resume example with 19+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Skills
  • Communications Management
  • Product Marketing
  • Strategic Marketing
  • Relationship Building
  • Market Research Analysis
  • Google Analytics
  • Strategic Planning and Alignment
  • Market Trends Analysis
  • Cross-departmental Alignment
  • Complex Problem Solving
  • Marketing Program Management
  • Campaign Performance Tracking
  • Time Management
  • Salesforce CRM Software
  • Team Recruiting and Hiring
  • Demand Generation
  • Detail-Oriented
  • Verbal and Written Communication
  • Product Promotion
  • Trade Show Coordination
  • Marketing Strategy Development
  • Microsoft SharePoint
  • Product Development Budgeting
  • Sales Understanding
  • Business Planning
  • Stakeholder Relations
  • Project Planning
  • Project Oversight
  • Campaign Planning
Education and Training
Oberlin College Oberlin, OH, Expected in Bachelor of Arts : Marketing - GPA :
  • Graduated cum laude
Certifications
  • Certified by the Category Management Association
Experience
Abila - Senior Vice President of Marketing
Pittsford, NY, 01/2023 - Current
  • Led business strategy process to refine target markets, value proposition and branding, customer acquisition and retention, and marketing communications
  • Implemented CRM processes, including the adoption of CRM software and coached sales team through adoption and utilization
  • Refined selling process to include more robust needs assessments and solution/consultative selling as bedrock process
  • Created trade marketing strategies and tactics to increase brand awareness through content marketing, media relations, and presentations at industry events
  • Implemented social marketing and lead generation, including the adoption of marketing software for the development, execution, and measurement of campaigns
  • Repositioned proposals with existing and prospective clients that communicated our expanded brand identity and achieved greater strategic engagement with our target audience
Victor - Principal
Fairfield, CA, 06/2022 - 12/2022

Consulted with a CPG protein company to:

  • Conducted situation analysis on their current business model and strategy
  • Reviewed current brand assets and created plan for brand exploration and further refinement
  • Make concrete recommendations for immediate changes to the consumer marketing strategy and tactics
  • Overhauled business to business communication, including reformulating the brand value proposition and positioning, including refinements to sales collateral and strategies in both foodservice and retail channels
Tyson Foods, Inc - Director of Marketing / Vice President of Marketing-Deli, Director
City, STATE, 07/2002 - 06/2021
  • Collaborated with sales team to grow channel sales from $400M/yr to $1.7B/yr. through shopper marketing, account- based planning, insights, and category leadership
  • Led transformation of marketing team from one manager-level sales support staff to a complement of ten marketing professionals with responsibilities from research and analytics, category management, customer business planning, shopper marketing, trade communication, and events
  • Created and managed annual marketing budgets of up to $7M, with responsibility for reporting results to senior management
  • Repositioned our sales and marketing organization with channel-specific branding (Tyson Velocity) which communicated our proven ability to use innovative research methodologies, combined with syndicated and secondary data to craft business plans to drive department growth and support total-store objectives. Our business plans were consistently adopted and performed consistently within our predictions
  • Created annual strategic plans for our channel that defined our value proposition, brand strategy, future growth plans, and resource needs
  • Achieved thought leadership in the channel, our organization achieving 8 consecutive Category Captain Awards, 2 Supplier Excellence Awards, and personally presented at numerous industry events and conferences, published articles in trade publications, was awarded Legendary Champions of Change, and served five years on the Board of Directors of the International Dairy Deli Bakery Association
  • Executed original omnichannel campaigns, including Easy Meals with Olive, which combined a web-based recipe- generating program that integrated seamlessly with mobile platforms, email, and social media
  • Managed the creative process with external agencies, internal creative resources, and culinary resources, both internal and external
  • Supervised the creation of printed materials, social and digital campaigns, webcasts, video production, and events
Activities and Honors
  • Member of the International Dairy Deli Bakery Association (IDDBA)
  • Member of the IDDBA Board of Directors (2015-2020)
  • Awarded Legendary Champion of Change by the IDDBA
  • Won Category Captain Award (Progressive Grocer) eight consecutive years
  • Won Supplier Excellence Award twice (Supermarket News)
  • Frequent presenter at industry events and symposia, including Path-to-Purchase, Category Management Association, Xcelerate, IDDBA, and others

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Resume Overview

School Attended

  • Oberlin College

Job Titles Held:

  • Senior Vice President of Marketing
  • Principal
  • Director of Marketing / Vice President of Marketing-Deli, Director

Degrees

  • Bachelor of Arts

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