SENIOR VICE PRESIDENT, LICENSING AND FRANCHISE MANAGEMENT
More than eighteen years of experience, holding positions of increasing scope and responsibility. Experienced in developing and implementing successful sales strategies and brand activations.
Executive management, strategic planning, business development, sales, brand licensing, deal negotiation, brand management, product development, marketing activation, team leading, staff training and development, budget administration and client management.
04/2011 to 01/2018
Senior Vice President, Licensing and Franchise ManagementFREMANTLEMEDIA NORTH AMERICA － Burbank, California
Responsible for company's brand licensing and live entertainment business, strategic partnership development and management, new program development and execution, deal negotiation and other executive-level functions.
Provided hands-on leadership, development and coaching to six direct reports.
Developed and executed licensing and live entertainment business plans which consistently drove revenue and met all budget and gross profit targets.
Licensed and maximized mobile gaming, gambling and lottery business for a large game show portfolio, including Family Feud, The Price is Right, Let's Make a Deal, Match Game, Press Your Luck and Loteria.
Spearheaded re-launch of Baywatch (television series) consumer products program in 2017, which capitalized off movie marketing around the Baywatch theatrical release; launched apparel, fashion accessories, slot machines, mobile games, and Halloween accessories.
Increased Family Feud games business by 400% by developing new skus at various price points and introducing themed products (e.g., Family Feud After Dark) and co-branded products (e.g., Family Feud Disney and Family Feud Star Wars).
Secured key partnership with Caesars Entertainment for America's Got Talent, allowing the television program to offer the winner a headline show in Las Vegas.
Launched the American Idol lifestyle apparel program at Kohl's, which generated more than $65 million in retail sales; developed 35 skus, and executed a robust marketing and promotional campaign.
03/2006 to 04/2011
Vice President, LicensingBRAND CENTRAL, LLC － Santa Monica, California
Responsible for managing consumer products operations, overseeing sales efforts, licensing strategy development, licensing agreement negotiation, supporting clients and licensing partners with program execution, managing sales and product development teams, client and account management.
Managed licensing strategies and sales efforts for large client roster, including Kellogg's, Dr Pepper Snapple Group, The Coleman Company and others.
Personally identified, solicited and negotiated hundreds of licensing agreements across many product categories and supported clients and licensing partners with program execution on all agreements.
Acted as brand and licensing consultant for Rawlings, K2 Sports, Seventh Generation, Baja Fresh, and other companies evaluating brand extension opportunities.
01/2003 to 03/2006
Manager, International Product Development TWENTIETH CENTURY FOX FILM CORPORATION － Los Angeles, California
Responsible for overseeing product development activities, managing consumer product programs (for film and television properties), managing international agents and licensees, new brand introduction and identifying trends in emerging markets.
Managed product development and creative approval process for Fox licensed products in Latin America, South America, Canada, Japan, South Korea, Australia, New Zealand and UK/Erie.
Spearheaded the execution of consumer product programs for film and television properties, which included The Simpsons, Family Guy, Ice Age, Robots, Alien franchise, Napoleon Dynamite, and countless others.
Created the Fox Film Icons' brand through identifying and repurposing vintage assets from the Fox Film archive; selected, cleared, and digitized vintage posters, screen grabs, artwork, and photography; worked with Fox creative service team to establish brand architecture, develop style guide and sales assets for consumer products.
01/1999 to 09/2001
Manager, Publicity ARISTA RECORDS/BERTELSMANN MUSIC GROUP － Los Angeles, California
Responsible for managing publicity operations, overseeing high-profile press initiatives, securing talent press opportunities, managing media and tastemaker relations, coordinating photo shoots and media interviews, publicity campaign coordination, managing talent performance bookings and other related assignments.
During tenure, managed key press initiatives for Arista, Bad Boy and La Face music labels.
Organized media coverage for concerts, award shows and high-profile industry events.
Coordinated press activity for high-profile recording artists including Usher, Outkast, Santana, Whitney Houston, Kenny G and countless others.
Education and Training
Master of Business AdministrationPepperdine University － Malibu, California
Bachelor of Arts: BusinessWhittier College － Whittier, California