Competitive Senior Territory Sales Representative dedicated to growing sales volume, implementing impactful business plans, and cultivating strong relationships with key retailers. Focused on optimizing sales and profit while continuously ranking among top performers in the organization. Proven track record of sales success contributing to corporate bottom line while advancing TempurSealy's positioning on both retail floors and in each marketplace I influence.
Skills
Growing sales profitably
Generating targeted, strategic advertising assets and campaigns
Optimizing product assortment to maximize sales and profit
Prospecting new business
Dynamic sales training
Business development and planning
Developing insight-driven business reviews with tailored recommendations for retailers
Creation and implementation of dealer contracts
Managing door reps
Education
Loras CollegeDubuque, IAExpected in – –Associate of Arts:Public Relations - GPA:
Drove total territory sales profitably from $2.75 million in 2015 to $7.1 million in 2019 by growing BOS at existing retailers and opening new distribution throughout Eastern North Carolina.
Designed, signed, and successfully executed over $25 million in new contract agreements at previously SSB-dominant retailers Furniture Fair, Mattress Capital, and Goodnight Sleep Store.
Worked cross-functionally across the organization to effectively rollout new products, run sales contests, expedite subsidies, and streamline deliveries and returns.
Supervised and coached 3 door reps on training strategies at my top accounts to drive advocacy in-store.
Built and maintained impactful relationships with key positions at each retailer including owners, buyers, marketing departments, managers, warehouse personnel, and sales teams.
Utilized the IBR and CBR to craft business insights that helped influence retailers to make changes that were mutually profitable for both TSI as well as the retailer.
Consistently deployed the MAP App to identify merchandising, advertising, and market expansion opportunities for my retailers.
Successfully incorporated information from the weekly trends and quarterly best-seller reports into velocity walks and merchandising meetings to help justify floor changes with owners and buyers.
Created and implemented strategic, specialized marketing plans to increase traffic to my dealers' websites and retail locations.
Successfully maximized new product rollouts to gain incremental placement and increase TempurSealy's strength on the floor with each of my retailers.
Indexed profit at 107 versus prior year in 2014 due in large part to merchandising successes, store coverage dominance, and dynamic weekend sales training meetings.
Indexed sales of 101 versus prior year in 2014 despite several key store closures and other considerable headwinds at the time of account transitions.
Led 12% territory ASP growth in 2014 versus prior year by adding incremental Stearns & Foster and Optimum SKUs at nearly all dealers.
Consulted with owners and buyers to maximize merchandising opportunities to increase sales and profit.
Utilized Athena to identify and capitalize on opportunities for Sealy sales and profit growth, specifically through running targeted regional promotions and determining product offerings based on profitability as well as driving top-line sales.
Developed Dealer Program Requests internally with the Sales Finance team to identify and present mutual growth opportunities to retailers.
Constructed turn-key marketing plans and solutions for each retailer to grow TempurSealy share-of-voice in each market.
Developed and led targeted training seminars for sales associates to enhance advocacy of TempurSealy product offerings at all retailers.
Successfully expanded distribution by opening a total of 7 new dealers and converting over 90% of dealers that carried only 1 of our brands to add either Tempurpedic or Sealy to their brand portfolio.
Auto Plus Pep Boys - Retail Sales Specialist Union, NJ, 06/2011 - 09/2013
Indexed a 133 at Back To Bed and a 113 index at Bedding Experts in 2012 versus prior year sales.
Led training meetings for retail sales associates at over 100 locations in the Chicago and Northwest Indiana markets, predominantly focusing on Bedding Experts, Back To Bed, and national accounts.
Achieved double-digit sales increases at both Bedding Experts and Back To Bed by focusing on timely new hire on-boarding, sales contest planning and execution, and top-down sales process implementation.
Successfully headed large rollout meetings for key retailers expanding into the Chicago market for the first time including Sleepy's, Art Van, and Value City Furniture.
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