Highly experienced sales professional with over 20 years of Digital Marketing experience with emphasis in Multichannel Database Management, Automation, Email, Social, Mobile and Cross Channel Marketing.
Accomplished executive with a successful track of delivering sales results. Proactive in developing solution focused client side programs. Outstanding enterprise level account development skills with emphasis in partnering and consultation.
Highlights
SaaS Sales Professional
Enterprise Account Manager
Cross Channel Marketer
Solution Selling Expert
Market Penetrator
Business Development
Strategic Consultant
Integrated Digital Marketer
Database Consultant
Contract Negotiator
Salesforce Expert
New Media Professional
Experience
Senior Regional Sales Manager, 08/2006 to 04/2014Silverpop Systems, Inc. － Minneapolis, MN
Generated key logos to foster Silverpop growth in the Midwest. Created strategy and sold marketing automation program to General Mills, Mattel, Dairy Queen and many others.
Outstanding record of consistent performance while meeting and exceeding quota goals appearing in the top 10% from 2008 through 2012. Achieved Presidents Club in 2013.
Created new SaaS Enterprise level selling techniques and approaches in 2013 & 2014.
Spearheaded strategy for clients pertaining to Marketing Automation, Cross Channel Brand Development, social, mobile and lead generation within various verticals.
Accountable for Silverpop revenue in the Midwest selling to both mid-sized and enterprise level companies.
Managed and coordinated C level meetings, presentations and demonstrations.
Responsible for RFP development.
Strategic Regional Sales Director, 08/1999 to 04/2004Yesmail, an InfoUSA Company － Minneapolis, MN
Responsible for selling email acquisition and retention services to fortune 500 clients IL, IA, WI, NE, MN, TX, CO, IL, CAN, ND and SD.
Achieved 131% of quota from November 2000-October 2001 selling acquisition services with total sales revenue of $1,573,402 and 116% of quota from November 2001- October 2002 selling both acquisition and retention services with total sales revenue of $1,523,000.
President's Club 2003, 2001, 2000 and 1999, Top Gun 2000, and Quota Buster 2000 Award Winner
Interactive and Recruitment Sales, 08/1995 to 08/1999Monster.com (TMP Worldwide Company) － Chicago, IL
Sold new business recruitment based media plans and developed programs to assist companies in hiring. Experience with news print, new media, collateral, ERP's, career fair development, targeted hiring campaigns.
Sold Monster.com recruitment programs and coordinated with Account Services, Creative, Interactive, Media Services, and various other divisions within TMP Worldwide.
Participated in the development of "Be the Boss" to franchise based businesses in the Midwest 8 State Region.
Implemented new Yellow Pages On-Location Program and achieved sales goal of $500,000 in a 5-month period which produced Yellow Pages revenue of $262,079.47 in an 8 month period.
Coordinated placement of Yellow Pages advertisements for 10 national accounts.
Responsible for 1.4 million in billings annually and account growth in 1994 of $490,152.02
Developed and coordinated corporate level and regional franchise programs resulting in increased revenue.
Trained and supervised Assistant Account Executives and developed training manuals & materials.
Education
BA:MarketingUniversity of Wisconsin － Eau Claire, WIMarketing Career Track Business Writing Seminars
Professional Affiliations
Company sponsored Sales Seminars, Axiom Sales Training,
Minnesota Interactive Marketing Association (MIMA) Business Marketing Association (BMA) Direct Marketing Association (DMA),
i612 Interactive Community, Milwaukee and Chicago Interactive Marketing Association (CIMA)
Skills
SaaS Sales, Enterprise Software, Cross Channel Marketing, Online Customer Engagement, Lead Generation, CRM, Commerce, Solution Selling, Saleforce.com, Online Strategy Consulting, Mobile and Email Marketing
