Senior Public Relations Manager resume example with 18+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
Professional Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Work History
Senior Public Relations Manager , 10/2011 - Current Netapp – Atlanta, GA,
Promoted from Public Relations Manager, Consumer Products to Senior Public Relations Manager in August 2014
Manage a team that owns communications strategies for multiple business units within Autodesk: Pier 9 Workshop & Artists in Residence program, Tinkercad & Maker Youth (K12 education), Autodesk Education Experiences, Sustainability and Foundation, Diversity & Inclusion, corporate & government affairs, consumer & brand marketing.
Lead external communications to reach new audiences/customers and drive brand awareness by leveraging programs and content developed by stakeholder groups.
Develop and execute annual PR plans and supervise agency partners, including managing budget; and collaborate with Autodesk PR colleagues worldwide to reach communications goals.
Develop and maintain relationships with executives, product management, and marketing staff to build thought leadership programs and external communications content that will drive further momentum against business goals.
Develop, implement, and report progress on PR elements including messaging, news announcements, social media content including videos or podcasts, press/analyst presentations, consumer references, contributed articles, and influencer events.
Played a key role on team tasked with developing and rolling out new brand strategy, both internally and externally.
Draft and edit press and other influencer materials.
Prepare and media train spokespeople for media presentations/interviews.
Manage close relationships with key press, bloggers, and analysts worldwide.
Public Relations Manager, 06/2008 - 10/2011 Amazon.Com, Inc. – Chicago, IL,
Developed and implemented PR plans and campaigns for a variety of first-party PlayStation software titles from inception and announce up through launch and post-launch content release (franchise ownership of note: BUZZ!, UNCHARTED, SOCOM, MAG).
Collaborated with our Blog and social media teams to achieve a strong, visible social media
presence and develop concepts with viral potential.
Continuously monitored media activity and kept a pulse on community chatter to ensure the
success of social media programs.
Managed PR agencies
effectively on projects and programs keeping them within budget and ensuring
deliverables are received on time and executive-ready. Also managed PR
specialists on day-to-day activities and program initiatives and offered career
growth and guidance.
Participated in relationship
development with key members of enthusiast, consumer and business media.
Maintained relationships with various vendors, other SCEA department members, and
both internal and external developers. Also managed celebrity agencies and
programs.
Created strategic and
proactive programs to gain media mind share and understanding of the product
platforms and associated first party titles. Coordinated full integrated
programs with Marketing, Promotions, Channel, and other key stakeholders.
Mapped individual software
product PR plans to larger corporate and hardware initiatives to build brand
awareness and push hardware platforms. Supported launch of PSPgo mobile
platform and PlayStation Move motion control gaming platform.
Created extensive written PR
materials including fact sheets, pitch letters, Q&As, FAQs, developer bios,
testimonial sheets, press releases, and wrap reports. Also developed
compelling, targeted messaging for software titles; prepared materials and
managed press in an effort to implement messaging.
Prepared and media trained
spokespeople (developers, internal producers, executives, etc.) for media
presentations/interviews.
Oversaw coordination of media tours/events and acted
as spokesperson when appropriate (including interviews with ABC News, The
Huffington Post, Bloomberg Radio, FOX News, and several smaller gaming
enthusiast opps).
Contributed to client product and company positioning (and competitor depositioning) efforts.
Participated in daily client relations up to the CEO level, including executive coaching and reporting; provided daily strategic counsel on a variety of program activities; ran client and team meetings.
Engaged in all levels of editorial and analyst contact including business press; demonstrated media relations mastery and strategy to clients based on knowledge and years of experience.
Supervised, motivated, and mentored junior team members to achieve results.
Achieved high volume, top quality and well-positioned press coverage on a regular basis.
Developed advanced technical writing of user stories, backgrounders, collateral, and other documents.
Wrote strategic PR program documents including tour and launch plans.
Clients included Riverbed Technology, Motorola GOOD Technology, WooMe.com.
Supervised account activities, including account administration, budgeting, worksheets, drafting of account activity reviews and billing letters, managing spreadsheets, and tracking budgets.
Shared actively in recommendations, ideas, and strategic responses to client situations.
Demonstrated a mastery of media relations; uncovered new media outlets and placement opportunities that related to each client's business.
Pitched advanced-level story ideas to national media with confidence, demonstrating the ability to discuss broad concepts with reporters and suggest alternatives.
Managed discrete projects and analyzed the results within the client's overall program.
Oversaw junior staff, supervised defined projects, and assisted in supervision of personnel.
Clients included Yahoo! Search, del.icio.us, Flickr, Yahoo! Answers, Yahoo! Video, Yahoo! Local and Maps, Yahoo! Personals, Avaya, myYearbook.com.
Account Executive, 11/2006 - 09/2007 Blue Prism – Stockholm, ME,
Owned and managed execution of media campaigns, including plan development, creation of high-level press materials, outreach to key media, securing placement in top-tier publications, and maintenance of reporter relationships.
Provided superior client service, including demonstrating tactical excellence in the pursuit of client results and analyze results of major projects; suggested additional tactics necessary to ensure success.
Managed the speakers' bureau program for three consumer technology clients as part of larger effort to create thought leadership presence for key executives within the industry.
Demonstrated industry sector and practice area expertise.
Oversaw junior staff, supervised defined projects, and assisted in supervision of personnel.
Partner Marketing Manager, 06/2006 - 11/2006 World Fuel Services Corporation – Overland Park, KS,
Contributed marketing expertise to partnership deal negotiations and developed strategic marketing plans for partnerships.
Worked closely with partners and internal marketing teams to develop and execute integrated marketing programs designed to drive new customer acquisition.
Researched new partnership opportunities, analyzed current relationships and developed a partnership plan for each event.
Managed fulfillment of barter agreements and co-marketing programs via the Marketing Specialists.
Public Relations/Marketing Specialist, 08/2005 - 06/2006 CMP Media/MediaLive International – City, STATE,
Supported PR Manager, Current - Current Delete – , ,
on execution of PR plans surrounding annual events and brand activities, including the writing of press releases, media outreach, tracking coverage, managing exhibitor and media relationships and monitoring key publications to identify industry hot topics.
Worked with Creative Services, Online Services and brand marketing to help develop marketing collateral and communications, including printed brochures, print advertisements, direct mail pieces, HTML and text-based email and Web banners and ensure they accurately reflect event positioning and key messaging.
Served as a point-of-contact for prospective/existing attendees and exhibitors, providing information and direction as appropriate.
Marketing Specialist, 01/2005 - 08/2005 RCM – City, STATE,
Public Relations/Marketing Specialist, 2003 - 2005 E.K.Riley – City, STATE,
Skills
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Education
Marketing Certificate Program Courses: , Expected in - University of Washington Extension - Seattle, WA GPA:
Bachelor of Arts: English, Expected in June 2003 - University of Washington - Seattle, WA GPA: English
Accolades
*Nominated for In2Sabre: , Expected in - - , GPA:
Special Campaigns/Technology and Most Innovative Brand/Agency Collaboration for "From Prosthetic Kitten Paws to 3D Lunar Landings: Autodesk & The Future of Making Things" consumer brand awareness campaign
*Developed and led implementation of the UNCHARTED 3 - The Nathan Drake Half-Tuck Integrated PR & Marketing Campaign
*: , Expected in - - , GPA:
GOLD SABRE Award Finalist: Superior Achievement in Brand Building
*: , Expected in 2012 - - , GPA:
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Resume Overview
School Attended
University of Washington Extension
University of Washington
Job Titles Held:
Senior Public Relations Manager
Public Relations Manager
Senior Account Executive
Senior Account Executive, Consumer Technology
Account Executive
Partner Marketing Manager
Public Relations/Marketing Specialist
Supported PR Manager
Marketing Specialist
Public Relations/Marketing Specialist
Degrees
Marketing Certificate Program Courses
Bachelor of Arts
Accolades
*Nominated for In2Sabre
Special Campaigns/Technology and Most Innovative Brand/Agency Collaboration for "From Prosthetic Kitten Paws to 3D Lunar Landings: Autodesk & The Future of Making Things" consumer brand awareness campaign
*Developed and led implementation of the UNCHARTED 3 - The Nathan Drake Half-Tuck Integrated PR & Marketing Campaign
*
GOLD SABRE Award Finalist: Superior Achievement in Brand Building
*