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senior public relations director resume example with 15+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Summary

Forward-thinking marketing and communications professional with proven background and accomplishments in supporting Industry clients improving media and social coverage, enhancing customer/community engagement and driving substantial business development. Articulate, personable and charming with staff, customers and external stakeholders.

Skills
  • Media relations
  • Partnership marketing
  • Tactical planning
  • Enthusiastic team player
  • Start-up background
  • Exceptional writing skills
  • Strategic planning
  • Public speaking
  • Customer Relationship Management (CRM)
  • Marketing campaign management
Experience
05/2017 to 12/2020
Senior Public Relations Director Helia Healthcare Olney, IL,
  • Identified target audience and developed optimized communication plans to engage and interest individuals in areas of art, tv + film, fashion, architecture and digital creative mediums.
  • Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams.
  • Built and maintained institutional image, brand and identity.
  • Conducted analysis to address the need of improved community ties and business development which led to strategic plans that increased visibility of signature events, initiatives, brand successes.
  • Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
  • Strengthened program outreach by managing marketing communications, public relations and community affairs to maximize branding initiatives.
  • Strengthened product branding initiatives by managing communication campaigns, promotional materials, market intelligence information and databases for Atlanta market to maximize outreach.
  • Developed and incorporated community-based programs to meet various needs and monitored each program's effectiveness.
  • Managed crisis communications, including emergency response strategies and implementation.
  • Directed internal communications efforts and fostered development of proactive and comprehensive communications programs between leadership team and employees.
04/2015 to 05/2017
Marketing Director Danaher Greenville, SC,
  • Expanded new businesses by developing effective sales, advertising and marketing campaigns.
  • Created and implemented traditional marketing campaigns.
  • Leveraged industry trends and competitive analyses to improve marketing campaign performance.
  • Oversaw and mentored business development personnel to optimize performance.
  • Conducted research and development on existing and emerging products to highlight benefits and attract retention.
  • Worked with global product development team members to optimize product specifications.
  • Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns with France headquarters.
  • Partnered with sales representatives during customer consultations to build agency and customer relations.
  • Drafted and proofread marketing, media relations, advertising and website copy.
  • Analyzed competitive environment and consumer trends to stay on top of changing market environments.
  • Managed social media campaigns and accounts for diverse range of clientele.
11/2012 to 04/2015
Global Marketing Manager Benchmark Hospitality New Brunswick, NJ,
  • Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
  • Researched market competitors to identify potential new products and service opportunities.
  • Managed social media campaigns and accounts for diverse range of clientele.
  • Exceeded sales and profit goals by supervising all marketing and planning activities.
  • Generated new clientele reach and business by developing special projects for prospective customers.
  • Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
  • Explored new marketing and branding partnerships with high-profile clients, becoming first employee in department to execute this type of strategy.
10/2003 to 08/2011
Marketing Manager Jones Apparel Group City, STATE,
  • Directed market planning and research to identify new business opportunities.
  • Directed and launched designer diffusion line for new market expansion, driving incremental sales volume.
  • Leveraged industry trends and competitive analyses to improve marketing campaign performance.
  • Cultivated wholesale customer and distributor rapport to increase retention rates and drive goal achievement.
  • Cultivated sponsorships with related and partnering entities to enhance marketing objectives for corporate 501c3 cause initiative.
  • Aligned activities with corporate objectives by coordinating marketing, sales processes and media outreach.
  • Managed brand social media strategies to meet client goals and objectives.
  • Penetrated new markets and retail channels through strategic planning, competitive analysis, and product concepts.
Education and Training
Expected in
Bachelor of Science: Fashion Merchandising, Marketing
Fordham University - New York, NY,
GPA:
Expected in
Certificate : Diversity And Inclusion
Cornell University - Ithaca, NY
GPA:

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Resume Overview

School Attended

  • Fordham University
  • Cornell University

Job Titles Held:

  • Senior Public Relations Director
  • Marketing Director
  • Global Marketing Manager
  • Marketing Manager

Degrees

  • Bachelor of Science
  • Certificate

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