Senior Public Relations Director Resume Example
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SENIOR PUBLIC RELATIONS DIRECTOR
Summary
Forward-thinking marketing and communications professional with proven background and accomplishments in supporting Industry clients improving media and social coverage, enhancing customer/community engagement and driving substantial business development. Articulate, personable and charming with staff, customers and external stakeholders.
Skills
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Experience
Senior Public Relations Director |Helia Healthcare - Olney , IL|05/2017 - 12/2020
- Identified target audience and developed optimized communication plans to engage and interest individuals in areas of art, tv + film, fashion, architecture and digital creative mediums.
- Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams.
- Built and maintained institutional image, brand and identity.
- Conducted analysis to address the need of improved community ties and business development which led to strategic plans that increased visibility of signature events, initiatives, brand successes.
- Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
- Strengthened program outreach by managing marketing communications, public relations and community affairs to maximize branding initiatives.
- Strengthened product branding initiatives by managing communication campaigns, promotional materials, market intelligence information and databases for Atlanta market to maximize outreach.
- Developed and incorporated community-based programs to meet various needs and monitored each program's effectiveness.
- Managed crisis communications, including emergency response strategies and implementation.
- Directed internal communications efforts and fostered development of proactive and comprehensive communications programs between leadership team and employees.
Marketing Director|Danaher - Greenville , SC|04/2015 - 05/2017
- Expanded new businesses by developing effective sales, advertising and marketing campaigns.
- Created and implemented traditional marketing campaigns.
- Leveraged industry trends and competitive analyses to improve marketing campaign performance.
- Oversaw and mentored business development personnel to optimize performance.
- Conducted research and development on existing and emerging products to highlight benefits and attract retention.
- Worked with global product development team members to optimize product specifications.
- Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns with France headquarters.
- Partnered with sales representatives during customer consultations to build agency and customer relations.
- Drafted and proofread marketing, media relations, advertising and website copy.
- Analyzed competitive environment and consumer trends to stay on top of changing market environments.
- Managed social media campaigns and accounts for diverse range of clientele.
Global Marketing Manager|Benchmark Hospitality - New Brunswick , NJ|11/2012 - 04/2015
- Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
- Researched market competitors to identify potential new products and service opportunities.
- Managed social media campaigns and accounts for diverse range of clientele.
- Exceeded sales and profit goals by supervising all marketing and planning activities.
- Generated new clientele reach and business by developing special projects for prospective customers.
- Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
- Explored new marketing and branding partnerships with high-profile clients, becoming first employee in department to execute this type of strategy.
Marketing Manager|Jones Apparel Group - City , STATE|10/2003 - 08/2011
- Directed market planning and research to identify new business opportunities.
- Directed and launched designer diffusion line for new market expansion, driving incremental sales volume.
- Leveraged industry trends and competitive analyses to improve marketing campaign performance.
- Cultivated wholesale customer and distributor rapport to increase retention rates and drive goal achievement.
- Cultivated sponsorships with related and partnering entities to enhance marketing objectives for corporate 501c3 cause initiative.
- Aligned activities with corporate objectives by coordinating marketing, sales processes and media outreach.
- Managed brand social media strategies to meet client goals and objectives.
- Penetrated new markets and retail channels through strategic planning, competitive analysis, and product concepts.
Education and Training
Fordham University|CityBachelor of Science: Fashion Merchandising, Marketing
Cornell University|City, StateCertificate : Diversity And Inclusion
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Resume Overview
School Attended
- Fordham University
- Cornell University
Job Titles Held:
- Senior Public Relations Director
- Marketing Director
- Global Marketing Manager
- Marketing Manager
Degrees
- Bachelor of Science : Fashion Merchandising, Marketing
Certificate : Diversity And Inclusion
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